Professor Anne Souvertjis (formerly Sharp)

Professor in Marketing UniSA Business

City West Campus (Y4-38)
tel +61 8 830 20637

email Anne.Souvertjis@marketingscience.info

Alternative contact

Available for media comment
Research Degree Supervisor

About me

Dr Anne Souvertjis (formerly Sharp) is an Associate Professor at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She leads the Sustainable Marketing research of the Institute and has a particular interest in evaluating interventions encouraging behaviour change for improved environmental outcomes.

Anne holds a Bachelor of Commerce from the University of Auckland, a Master of Business (Research) and a PhD from the University of South Australia. Her work includes food waste, the evaluation of retail bans on single use plastic bags, assessing the impact of recycling campaigns on household behaviour change, and developing measures for higher order behaviours such as repairing and waste avoidance.

Anne... Read more

UniSA Business

Recognised and respected for our quality education, career outcomes and research expertise, UniSA Business creates leaders for change and transforms modern business practice.

Tweets by @UniversitySA

About me

Anne has been awarded the Business/Higher Education Roundtable Award for Community Engagement, the South Australian Marketing Institute's Customer Insight Award and UniSA Chancellor's Award for her work in establishing community panels to help decision making in local government. She was a finalist for the European Marketing Academy (EMAC) and the International Journal of Research in Marketing (IJRM) and the 2016 Steenkamp Award for ‘Long-term Impact’ paper. The award is given to papers published in IJRM that have made a significant long-term impact on the field of marketing.

All Anne's work has the common theme of applying marketing science knowledge to sustainable marketing. Anne has published over 50 refereed journal articles and book chapters, with her work appearing in top journals such as the European Journal of Marketing and the International Journal of Research in Marketing (twice). Her research partners include government, regulatory bodies, and industry in both Australia and the UK.

Anne is a full member of the The Research Society which is the peak body for the market research industry. She teaches Market Research, with her course aiming to turn students into astute buyers and users of market research. Anne is a Research Integrity Advisor and E2 ethics reviewer for the University and Chair of the UniSA Business Negligible Risk Ethics Committee..

Research

Research focus

Marketing
Business and Management
Sustainable Marketing
Tourism
Archaeology

Highlights

Sustainable marketing, Single use plastics, food waste, kerbside bins, share economy

Observational research - what people do rather than claim in retail environments,

Empirical generalisations,

Research Integrity

Stability of perceptual responses,

Marketing for Aboriginal businesses

Cross-disciplinary research

2021 Research Ethics and Safety Innovation Award: Human Research Ethics Award (w Robyn Mundy) Innovation in management and processes for the UniSA Business Negligible Risk Human Research Ethics Committee.

Research

Outputs

Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus

Open access indicates that an output is open access.

Highlights

Year	Output
2020	Davison, S & Sharp, A 2020, 'Householder food waste prevention campaigns: contributions from psychology and marketing', in EM Yahia et al. (eds), Preventing food losses and waste to achieve food security and sustainability, Burleigh Dodds Science Publishing, UK, ch. 22, pp. 1-29. Open access
2018	Sharp, A, Stocchi, L, Levitzke, V & Kreinhold, M 2018, 'Developing measures for the waste management hierarchy: a South Australian case study', in R Crocker, C Saint & G Chen, Y Tong (eds), Unmaking waste in production and consumption: towards the circular economy, Emerald Publishing, UK, ch. 9, pp. 159-175. 1
2017	Page, B, Sharp, A, Lockshin, L & Sorensen, H 2017, 'Parents and children in supermarkets: incidence and influence', Journal of Retailing and Consumer Services, vol. 40, pp. 31-39. Open access 27 25 2
2014	Berry, S, Sharp, A, Hamilton, J & Killip, G 2014, 'Inspiring low-energy retrofits: the influence of 'open home' events', Building Research and Information: The International Journal of Research, Development and Demonstration, vol. 42, no. 4, pp. 422-433. 31 27
2010	Sharp, RA, Hoj, SB & Wheeler, MJ 2010, 'Proscription and its impact on anti-consumption behaviour and attitudes: the case of plastic bags', Journal of Consumer Behaviour, vol. 9, no. 6, pp. 470-484. 84 74

Chapters

Year	Output
2020	Davison, S & Sharp, A 2020, 'Householder food waste prevention campaigns: contributions from psychology and marketing', in EM Yahia et al. (eds), Preventing food losses and waste to achieve food security and sustainability, Burleigh Dodds Science Publishing, UK, ch. 22, pp. 1-29. Open access
2020	Davison, S, Van Geffen, L, Van Herpen, E & Sharp, A 2020, 'Applying behaviour change methods to food waste', in C Reynolds et al. (eds.), Handbook of Food Waste, Routledge, UK, ch. 18, pp. 293-310. Open access 6
2018	Sharp, A, Stocchi, L, Levitzke, V & Kreinhold, M 2018, 'Developing measures for the waste management hierarchy: a South Australian case study', in R Crocker, C Saint & G Chen, Y Tong (eds), Unmaking waste in production and consumption: towards the circular economy, Emerald Publishing, UK, ch. 9, pp. 159-175. 1
2017	Sharp, A, Faulkner, M, Wilson, A, Bogomolova, S & Sharp, B 2017, 'Social Marketing', in B Sharp (ed.), Marketing: Evidence, Theory, Practice, Oxford University Press, Australia, ch. 16, pp. 698-730.
2013	Sharp, A 2013, 'Sustainable marketing in principle and practice', in G Wells (eds), Sustainable business: theory and practice of business under sustainability principles, Edward Elgar, UK, ch. 6 pp. 108-119. 3
2012	Davison, S, Thompson, K, Sharp, A & Dawson, D 2012, 'Reducing wasteful household behaviours: contributions from psychology and implications for intervention design', in S Lehmann & R Crocker (eds), Designing for zero waste : consumption, technologies and the built environment, Earthscan, Oxon, England, ch. 4, pp. 67-88. 2

Journal Articles

Year	Output
2023	Akbar, S & Sharp, A 2023, 'The growth of Aboriginal tourism in remote Australia: Indigenist method for an operator perspective', Tourism Recreation Research, vol. 48, no. 6, pp. 871-884. Open access 1 2
2023	Sharp, A, Wheeler, M & Nenycz-Thiel, M 2023, 'Myths and realities of retail shopper behaviour towards 'sustainable' brands', Sustainability, vol. 15, no. 24, article no. 16661, pp. 1-16. Open access 1
2022	Lau, JHT, Khan, H, Lee, R, Lockshin, L, Sharp, A, Buckley, J & Midgley, R 2022, 'Tackling obesity in aged-care homes: the effects of environmental cues', European Journal of Marketing, vol. 56, no. 11, pp. 3054-3077. Open access 4 3
2020	Akbar, S & Sharp, A 2020, 'Strengths and challenges of Aboriginal art centre marketing', Australian Aboriginal Studies, no. 1, pp. 66-83. 1
2019	Page, B, Sharp, A, Lockshin, L & Sorensen, H 2019, 'Using the Eyberg Child Behaviour Inventory to investigate pester power', Journal of Retailing and Consumer Services, vol. 47, pp. 265-271. Open access 9 8
2018	Caruso, W, Corsi, AM, Bogomolova, S, Cohen, J, Sharp, A, Lockshin, L & Tan, PJ 2018, 'The real estate value of supermarket endcaps: why location in-store matters', Journal of Advertising Research, vol. 58, no. 2, pp. 177-188. Open access 11 10
2018	Tan, PJ, Corsi, A, Cohen, J, Sharp, A, Lockshin, L, Caruso, W & Bogomolova, S 2018, 'Assessing the sales effectiveness of differently located endcaps in a supermarket', Journal of Retailing and Consumer Services, vol. 43, pp. 200-208. Open access 17 17 56
2017	Page, B, Sharp, A, Lockshin, L & Sorensen, H 2017, 'Parents and children in supermarkets: incidence and influence', Journal of Retailing and Consumer Services, vol. 40, pp. 31-39. Open access 27 25 2
2017	Sorensen, H, Bogomolova, S, Anderson, K, Trinh, G, Sharp, A, Kennedy, R, Page, B & Wright, M 2017, 'Fundamental patterns of in-store shopper behaviour', Journal of Retailing and Consumer Services, vol. 37, pp. 182-194. Open access 80 63
2015	Thompson, K, O'Dwyer, L, Sharp, A, Smith, B, Reynolds, CJ, Hadley, T & Hazel, S 2015, 'What's in a dog's breakfast? Considering the social, veterinary and environmental implications of feeding food scraps to pets using three Australian surveys', Sustainability, vol. 7, no. 6, pp. 7195-7213. Open access 6 5 7
2014	Berry, S, Sharp, A, Hamilton, J & Killip, G 2014, 'Inspiring low-energy retrofits: the influence of 'open home' events', Building Research and Information: The International Journal of Research, Development and Demonstration, vol. 42, no. 4, pp. 422-433. 31 27
2014	Reynolds, CJ, Mavrakis, V, Davison, S, Hoj, SB, Vlaholias, E, Sharp, A, Thompson, K, Ward, P, Coveney, J, Piantadosi, J, Boland, J & Dawson, A 2014, 'Estimating informal household food waste in developed countries: the case of Australia', Waste Management and Research, vol. 32, no. 12, pp. 1254-1258. Open access 53 43 7
2013	Sharp, RA & Wheeler, MJ 2013, 'Reducing householders' grocery carbon emissions: carbon literacy and carbon label preferences', Australasian Marketing Journal, vol. 21, no. 4, pp. 240-249. 54 37
2013	Wheeler, MJ, Sharp, RA & Nenycz-Thiel, MK 2013, 'The effect of 'green' messages on brand purchase and brand rejection', Australasian Marketing Journal, vol. 21, no. 2, pp. 105-110. 35 20
2012	Page, B & Sharp, A 2012, 'The contribution of marketing to school-based program evaluation', Journal of Social Marketing, vol. 2, no. 3, pp. 176-186. 4 3
2011	Sharp, A, Moore, P & Anderson, K 2011, 'Are the prompt responders to an online panel survey different from those who respond later?', Market and Social Research, vol. 19, no. 1, pp. 25-33. Open access
2010	Sharp, RA & Anderson, KC 2010, 'Online citizen panels as an advance in research and consultation - A Review of pilot results', Commonwealth Journal of Local Governance, vol. 6, pp. 33-54.
2010	Sharp, RA, Hoj, SB & Wheeler, MJ 2010, 'Proscription and its impact on anti-consumption behaviour and attitudes: the case of plastic bags', Journal of Consumer Behaviour, vol. 9, no. 6, pp. 470-484. 84 74
2009	Bogomolova, S, Sharp, RA & Romaniuk, JT 2009, 'Quantifying the extent of temporal decay in service quality ratings', International Journal of Market Research, vol. 51, no. 1, pp. 71-91. 12 9
2009	Sharp, A & Hoj, S 2009, 'Communicating the sustainability message to the public: lessons from marketing', The International Journal of Environmental, Cultural, Economic and Social Sustainability, vol. 5, no. 4, pp. 179-190.
2008	Sharp, RA 2008, 'Evolution of the sustainable consumer', February 23-29, pp. 36-36.

Conferences

Year	Output
2015	Caruso, W, Bogomolova, S, Corsi, A, Cohen, J, Sharp, A & Lockshin, L 2015, 'Exploring the effectiveness of endcap locations in a supermarket: early evidence from in-store video observations', 29th Australian and New Zealand Academy of Management Conference 2015, ANZMAC, pp. 254-260. Open access
2013	Berry, SR & Sharp, A 2013, 'The role of open house events to improve energy efficiency : reaching the new or preaching to the converted?', ECEEE 2013 Summer Study, European Council for an Energy Efficient Economy, pp. 693-701. Open access
2012	Akbar, S & Sharp, A 2012, 'Indigenous Australian businesses success: a marketing perspective', Australia and New Zealand Marketing Academy Conference 2012, Australia and New Zealand Marketing Academy, pp. 1-7. Open access
2012	Anderson, K, Bogomolova, S, Page, B & Sharp, A 2012, 'Uncovering shopper behavior in an Australian supermarket', Australian and New Zealand Marketing Academy Conference, ANZMAC, pp. 1-7. Open access
2012	Anderson, K, Sharp, A & Kennedy, R 2012, 'Virtual reality research: the case for validation', Australian and New Zealand Marketing Academy Conference 2012, ANZMAC, pp. 1-7. Open access
2012	Livaditis, M, Sharp, A & Sharp, B 2012, 'Evidence of naturally bias behaviour - seating habits at a lecture', Australian and New Zealand Marketing Academy Conference 2012, ANZMAC, pp. 1-7. Open access
2012	Sirieix, L, Heaslip, JM, Sharp, A & Nenycz-Thiel, M 2012, 'Consumer and fair trade in Australia and France: from comprehension to adoption…', Fair Trade International Symposium 2012, vol. 6, pp. 1-13. Open access
2012	Vogelpoel, M, Sharp, A, Daniels, C & Weinstein, P 2012, 'Understanding natural resource management amongst land managers for improved social marketing programs', Australian and New Zealand Marketing Academy Conference 2012, ANZMAC, pp. 1-7. Open access
2012	Wheeler, MJ & Sharp, A 2012, 'Enabling consumer carbon consumption choice through product labelling', Australian and New Zealand Marketing Academy Conference, ANZMAC, pp. 1-7. Open access
2011	Livaditis, M, Sharp, B & Sharp, A 2011, 'Evidence that loyalty is a natural behaviour', in M MacCarthy (ed.), Australian and New Zealand Marketing Academy Conference, ANZMAC, paper no. 435, pp. 1-8. Open access
2011	Page, WM & Sharp, RA 2011, 'Improved evaluation of behaviour change programs in schools', in M MacCarthy & D Sanders (eds), 2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference: Marketing in the Age of Consumerism: Jekyll or Hyde?, ANZMAC, pp. 1-7. Open access
2010	Anderson, K, Sharp, A & Moore, P 2010, 'The profile of bounce backs in online panels and implications for representativeness', Australian and New Zealand Marketing Academy Conference, ANZMAC, pp. 1-7. Open access
2010	Sharp, A & Wheeler, M 2010, 'Banning the use of plastic bags : do shoppers do more with less?', in P Ballantine & J Finsterwalder (eds), Australian and New Zealand Marketing Academy Conference, ANZMAC, pp. 1-7. Open access
2010	Sharp, RA, Reynolds, S & Anderson, KC 2010, 'Influences on survey response rates in online panels', in Dr. Paul Ballantine & Dr. Jorg Finsterwalder, ANZMAC 2010 - Doing More with Less, University of Canterbury, pp. 1-8. Open access
2009	Sharp, A & Hoj, S 2009, 'It is a mass market for water and energy reduction appeals', in D Tojib (ed.), Australian and New Zealand Marketing Academy Conference, ANZMAC, pp. 1-7. Open access
2009	Sharp, RA, Anderson, KC & Reynolds, S 2009, 'Online community panels: testing validity at representing local community', in L Brennan & W Binney.
2009	Sharp, RA, Reynolds, S & Anderson, KC 2009, 'Establishing Sustainable Online Residents Panels for Local Government - Pilot Results', in L Brennan, W Binney.
2009	Sharp, RA, Reynolds, S & Anderson, KC 2009, 'Online Surveys: Response Timeliness & Issues of Design', in Dr. Dewi Tojib, Australian and New Zealand Marketing Academy-Sustainable Management and Marketing Conference 2009, ANZMAC, pp. 1-7. Open access
2008	Hoj, SB & Sharp, RA 2008, 'Assessing the public's real knowledge of global warming', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, ANZMAC, pp. 1-7.
2008	Hoj, SB & Sharp, RA 2008, 'Public attitudes towards and knowledge of global warming - A comparison between Australia and USA', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, ANZMAC Conference 2008- Marketing: shifting the Focus from Mainstream to Offbeat, Promaco Conventions, pp. 1-8.
2008	Vogelpoel, MG & Sharp, RA 2008, 'Grounded Benchmarks for Item Level Service quality Metrics', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, Shifting the Focus from Mainstream to Offbeat, ANZMAC, pp. 1-7. Open access

Non Traditional Outputs

Year	Output
2018	Bailey, L, Carfora, N, Alford, K, Sharp, A, Altieri, B & Fedyk, K 2018, Brand peace, Waging Peace, Australia, 26 November - 28 April 2019. Open access
2018	Sharp, A, Bailey, L, Altieri, B, Fedyk, K, Carfora, N & Alford, K 2018, Brand peace, University of South Australia. Open access

Reports

Year	Output
2021	Bond, A, Hartnett, N, Driesener, C, Trinh, G, Souvertjis, A & Kennedy, R 2021, Harnessing the power of audio branding, University of South Australia, Australia.

External engagement & recognition

Collaborations

External engagement & recognition

Collaborations

Organisation	Country
Calvary Retirement Communities	AUSTRALIA
Central Queensland University	AUSTRALIA
Flinders University	AUSTRALIA
Green Industries SA	AUSTRALIA
Local Government Association of South Australia	AUSTRALIA
Massey University	NEW ZEALAND
Private Individual	UNITED KINGDOM
RMIT University	AUSTRALIA
University of Aberdeen	UNITED KINGDOM
University of Adelaide	AUSTRALIA
University of Oxford	UNITED KINGDOM
University of South Australia	AUSTRALIA
University of Wageningen	NETHERLANDS
Zero Waste	AUSTRALIA

External engagement & recognition

Engagement/recognition	Year
Member The Research Society	2022
Member The Research Society	2021
Board Member Green Industries SA	2020
Chair, Community Participation and Sustainability Advisory Committee Minister for Planning on new SA Planning Reforms	2020
Member The Research Society	2020
Board Member Green Industries SA	2019
Chair, Community Participation and Sustainability Advisory Committee Minister for Planning on new SA Planning Reforms	2019
Keynote Speaker WA Waste Management & Resource Recovery Association	2019
Member The Research Society	2019
Board Member Green Industries SA	2018
Chair, Community Participation and Sustainability Advisory Committee Minister for Planning on new SA Planning Reforms	2018
Editorial Review Board Journal of Consumer Marketing	2018
Full Member Market Research Society, Australia	2018
Invited Speaker on Microplastics WOMADelaide	2018
Member Australian and New Zealand Marketing Academy	2018
Member European Marketing Academy	2018
Member The Research Society	2018
Board Member Green Industries SA	2017
Chair, Community Participation and Sustainability Advisory Committee Minister for Planning on new SA Planning Reforms	2017
Chair, Key State Board Community Participation and Sustainability Advisory Committee, DIPTI	2017
Full Member Market Research Society, Australia	2017
Member European Marketing Academy	2017
Member Australian and New Zealand Marketing Academy	2017
Member The Research Society	2017
Board Member Park Lands Authority, South Australia	2016
Board Member Zero Waste SA (now GISA)	2016
Full Member Market Research Society, Australia	2016
Member European Marketing Academy	2016
Member Australian and New Zealand Marketing Academy	2016
Member Reform Club, Pall Mall, London	2016
Member The Research Society	2016
Board Member Park Lands Authority, South Australia	2015
Board Member Zero Waste SA (now GISA)	2015
Full Member Market Research Society, Australia	2015
Member Australian and New Zealand Marketing Academy	2015
Member European Marketing Academy	2015
Member The Research Society	2015
Advisory role, Premiers Community Engagement Board Department of the Premier and Cabinet, Government of South Australia	2014
Board Member Park Lands Authority, South Australia	2014
Board Member Zero Waste SA (now GISA)	2014
Full Member Market Research Society, Australia	2014
Member Australian and New Zealand Marketing Academy	2014
Member European Marketing Academy	2014
Member The Research Society	2014
Advisory role, Premiers Community Engagement Board Department of the Premier and Cabinet, Government of South Australia	2013
Board Member Zero Waste SA (now GISA)	2013
Board Member Park Lands Authority, South Australia	2013
Full Member Market Research Society, Australia	2013
Member European Marketing Academy	2013
Member Australian and New Zealand Marketing Academy	2013
Member The Research Society	2013
Board Member Zero Waste SA (now GISA)	2012
Board Member Park Lands Authority, South Australia	2012
Full Member Market Research Society, Australia	2012
Member Australian and New Zealand Marketing Academy	2012
Member European Marketing Academy	2012
Board Member Park Lands Authority, South Australia	2011
Board Member Zero Waste SA (now GISA)	2011
Full Member Market Research Society, Australia	2011
Member European Marketing Academy	2011
Member Australian and New Zealand Marketing Academy	2011
Board Member Park Lands Authority, South Australia	2010
Full Member Market Research Society, Australia	2010
Member Australian and New Zealand Marketing Academy	2010
Member European Marketing Academy	2010

Teaching & student supervision

Highlights

Anne has developed the Market Research courses offered by UniSA Business for undergraduate, postgraduate and offshore delivery. The courses differ from traditional market research subjects in that it aims to turn students into astute buyers and users of market research, rather than actual market researchers. This philosophy is far more in line with the career positions of graduates.

Teaching & student supervision

Research degree supervision

Supervisions from 2010 shown

Thesis title	Student status
Changing the world for good? Mapping the long-term impacts of adult environmental education programs in South Australia	Current
Is suggestive branding...suggested?	Current
Purchase likelihoods & brand usage. Revisiting a 60 year old relationship	Current
A marketing perspective on regional natural resources management	Completed
A two-dimensional typology of packaging elements to explore the packaging localisation of western brands in non-western markets	Completed
An investigation of deviations in brand image data	Completed
An investigation of the validity of virtual reality for shopper research	Completed
Are green brand buyers different? an examination of green brand buyer profiles and purchasing behaviour	Completed
Developing, delivering and evaluating a psychology based informational intervention for reducing food waste in households	Completed
Did you get the message? Exploring the effects of advertising brand perceptions on mental availability	Completed
Embodied narratives for human-nature relation: a potential field for design	Completed
Increasing food intake of the elderly with extrinsic food-cues	Completed
Is footfall all?	Completed
Marketing remote Aboriginal and Torres Strait Islander tourism to Australians	Completed
Metrics and measurement methods for the monitoring and evaluation of household food waste prevention interventions	Completed
More than meets the eye. Audio branding tactics and advertising memory	Completed
Sales effectiveness of supermarket endcaps: does location matter?	Completed
Shopping...with children: investigating in-store shopping behaviour of adults accompanied by children	Completed
The formation of loyalty, how natural is it?	Completed
The impact of data collection method on service quality and satisfaction scores	Completed
The impact of shelf space on brand choice: an experiment comparing store brands and national brands	Completed
The power of the endcap: use of endcaps by: retailers/manufacturers & shoppers	Completed
The validity of online proprietary panels for social and marketing research	Completed
Understanding buyer behaviour in the primary market for Aboriginal and Torres Strait Islander art	Completed

Professor Anne Souvertjis (formerly Sharp)

Alternative contact

Alternative contact details

About me

About me

UniSA Business

About me

Professional Associations

Experience

Qualifications

Work history

Research

Research focus

Highlights

Projects

Outputs

Highlights

Chapters

Journal Articles

Conferences

Non Traditional Outputs

Reports

Current research & highlights

External engagement & recognition

Collaborations

Collaborations

External engagement & recognition

Member

Member

Board Member

Chair, Community Participation and Sustainability Advisory Committee

Member

Board Member

Chair, Community Participation and Sustainability Advisory Committee

Keynote Speaker

Member

Board Member

Chair, Community Participation and Sustainability Advisory Committee

Editorial Review Board

Full Member

Invited Speaker on Microplastics

Member

Member

Member

Board Member

Chair, Community Participation and Sustainability Advisory Committee

Chair, Key State Board

Full Member

Member

Member

Member

Board Member

Board Member

Full Member

Member

Member

Member

Member

Board Member

Board Member

Full Member

Member

Member

Member

Advisory role, Premiers Community Engagement Board

Board Member

Board Member

Full Member

Member

Member

Member

Advisory role, Premiers Community Engagement Board

Board Member

Board Member

Full Member

Member

Member

Member

Board Member

Board Member