As a world-leading centre for research in marketing, the Institute makes fundamental discoveries about consumer behaviour.
Excludes commercial-in-confidence projects.
Research since 2008 is shown below.
Open access indicates that an output is open access.
Huang, A, Dawes, J, Lockshin, L & Greenacre, L 2017, 'Consumer response to price changes in higher-priced brands', Journal of retailing and consumer services, vol. 39, pp. 1-10.
Huang, A, Dawes, J, Lockshin, L & Greenacre, L 2017, 'Understanding consumer response to price changes for high-priced wine brands', Wine and viticulture journal, vol. 32, no. 3, pp. 1-24.
External engagement & recognition
Teaching & student supervision