Bachelor of Economics Monash University
Excludes commercial-in-confidence projects.
Research since 2008 is shown below. To see earlier years visit Scopus
Open access indicates that an output is open access.
Bellman, S, Nenycz-Thiel, M, Kennedy, R, Larguinat, L, McColl, B & Varan, D 2016, 'What makes a television commercial sell? Using biometrics to identify successful ads', Journal of advertising research, vol. 57 no. 1, pp. 53-66.
|University of South Australia||AUSTRALIA|
Advisory Board Member
Monash Business School