Carlos’ current research interest at the Ehrenberg-Bass Institute is to understand how limited edition stock keeping units (SKUs) might contribute to brand growth; exploring how many new or light buyers they attract. He is an experienced data analyst, proficient in a range of analytic tools (Excel, Tableau, and R). He has delivered Laws of Growth projects across a variety of categories (e.g., family care, personal care, and food products) producing valuable insights for sponsors.
About me
Carlos’ current research interest at the Ehrenberg-Bass Institute is to understand how limited edition stock keeping units (SKUs) might contribute to brand growth; exploring how many new or light buyers they attract. He is an experienced data analyst, proficient in a range of analytic tools (Excel, Tableau, and R). He has delivered Laws of Growth projects across a variety of categories (e.g., family care, personal care, and food products) producing valuable insights for sponsors.
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID
Open access indicates that an output is open access.
External engagement & recognition
| Organisation | Country |
|---|---|
| University of South Australia | AUSTRALIA |
Teaching & student supervision
