About me
Doctor of Philosophy (Marketing) University of South Australia
Master of Business University of South Australia
Bachelor of Business University of South Australia
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
Year | Output |
---|---|
2023 |
|
2022 |
|
2018 |
22
|
2010 |
|
Year | Output |
---|---|
2018 |
|
2016 |
|
2016 |
|
2016 |
|
2016 |
10
|
2016 |
|
2016 |
|
2016 |
|
2016 |
|
2016 |
|
2016 |
|
2016 |
|
2014 |
5
|
2013 |
|
2013 |
|
Year | Output |
---|---|
2025 |
|
2025 |
Open access
|
2025 |
|
2024 |
Open access
|
2024 |
Open access
6
7
35
|
2023 |
Open access
6
5
1
|
2023 |
Open access
9
8
|
2022 |
Open access
3
3
1
|
2020 |
20
16
|
2020 |
5
4
|
2020 |
Open access
37
28
13
|
2019 |
3
2
1
|
2019 |
3
3
|
2018 |
Open access
1
1
2
|
2018 |
Open access
33
26
3
|
2018 |
Open access
9
10
|
2018 |
23
19
|
2017 |
Open access
33
29
|
2017 |
Open access
24
19
|
2017 |
17
15
|
2017 |
18
16
9
|
2017 |
45
34
|
2016 |
Open access
7
4
|
2016 |
Open access
5
5
1
|
2016 |
Open access
1
1
|
2016 |
Open access
19
11
1
|
2016 |
Open access
20
7
7
|
2016 |
4
3
|
2016 |
Open access
15
13
|
2016 |
38
34
3
|
2016 |
5
2
|
2016 |
Open access
13
11
|
2016 |
Open access
23
21
|
2016 |
Open access
47
45
|
2015 |
Open access
31
15
|
2015 |
11
10
|
2015 |
2
|
2015 |
3
|
2014 |
7
6
|
2014 |
Open access
5
5
|
2014 |
5
|
2014 |
32
27
|
2014 |
19
10
|
2014 |
17
16
|
2014 |
15
14
|
2014 |
29
23
|
2013 |
4
5
|
2013 |
8
6
|
2013 |
164
138
|
2013 |
1
2
|
2013 |
6
7
|
2013 |
47
43
|
2013 |
8
8
|
2013 |
15
13
|
2013 |
28
19
|
2012 |
21
14
|
2012 |
31
32
|
2012 |
18
19
|
2012 |
5
5
|
2012 |
44
36
|
2011 |
44
37
|
2011 |
40
32
|
2011 |
8
10
|
2011 |
13
14
|
2011 |
20
18
|
2010 |
16
15
|
2010 |
32
27
|
2010 |
2
1
|
2009 |
Open access
30
26
|
2009 |
12
9
|
2009 |
18
12
|
2009 |
Open access
34
31
|
2009 |
4
|
2009 |
Open access
|
2009 |
47
38
|
2009 |
25
28
|
2009 |
Open access
38
35
|
2008 |
41
35
|
2008 |
Lock, C & Romaniuk, JT 2008, 'Brand Placements in Reality TV', April, pp. 1-5. |
2008 |
|
2008 |
Romaniuk, J 2008, 'WOM brand detractors misunderstood', (July) pp. 16-16. |
2008 |
Romaniuk, JT & Newstead, K 2008, 'In Praise of the 15-second Advertisement', no. 49, pp. 1-3. |
2008 |
27
22
|
2008 |
Sharp, BM & Romaniuk, JT 2008, 'Where knowledge of your brand resides', no. 44, pp. 1-3. |
2008 |
25
22
|
Year | Output |
---|---|
2016 |
Open access
|
2015 |
3
4
|
2011 |
Open access
|
2011 |
Open access
|
2011 |
|
2011 |
Open access
|
2011 |
Open access
|
2010 |
|
2010 |
Open access
|
2010 |
|
2010 |
Open access
|
2010 |
Open access
|
2010 |
|
2009 |
Open access
|
2009 |
Open access
|
2009 |
Open access
|
2009 |
Open access
|
2009 |
Open access
|
2009 |
Open access
|
2008 |
Open access
|
2008 |
Open access
|
2008 |
Open access
|
2008 |
Open access
|
Year | Output |
---|---|
2025 |
|
2024 |
|
2023 |
|
2019 |
Open access
20
|
2010 |
|
External engagement & recognition
Organisation | Country |
---|---|
Greenhill Research and Planning | AUSTRALIA |
Keio University | JAPAN |
Kingston Business School | UNITED KINGDOM |
Kingston University | UNITED KINGDOM |
La Trobe Business School | AUSTRALIA |
LogicLab | UNITED STATES |
London South Bank University | UNITED KINGDOM |
Loughborough University | UNITED KINGDOM |
Mondelez International | SWITZERLAND |
Northwestern University | UNITED STATES |
Otago Business School | NEW ZEALAND |
Southbank University | UNITED KINGDOM |
University of Adelaide | AUSTRALIA |
University of New South Wales | AUSTRALIA |
University of South Australia | AUSTRALIA |
External engagement & recognition
Engagement/recognition | Year |
---|---|
Editorial Review BoardEmerald |
2018 |
Editorial Review BoardSage Publications |
2018 |
Editorial Review BoardJournal of Consumer Marketing |
2018 |
Keynote SpeakerConsumer x Science Conference, Advertising Research Foundation, New York, USA |
2018 |
Senior Advisory BoardAdvertising Research Foundation |
2018 |
Senior Advisory Board MemberJournal of Advertising Research |
2018 |
Editorial Review BoardWorld Advertising Research Center WARC |
2017 |
Editorial Review BoardEmerald |
2017 |
MemberAustralia and New Zealand Marketing Academy (ANZMAC) |
2017 |
MemberEuropean Marketing Academy |
2017 |
Senior Advisory BoardAdvertising Research Foundation |
2017 |
Best Paper AwardAustralasian Marketing Journal |
2016 |
Highly commended paperEmerald Group Publishing |
2014 |
Teaching & student supervision
Supervisions from 2010 shown
Thesis title | Student status |
---|---|
729 - Ehrenberg Bass Institute Research Degree - 2025 | Current |
Ehrenberg Bass Institute Research Degree - 2023 | Current |
Logo or no-go: an investigation into logo changes | Current |
Mirror, mirror on the wall, who's the most distinct Private Label of them? Understanding how Private Labels build brand identities. | Current |
Missing the Message? Examining the Effectiveness of Advertising Message Execution. | Current |
Unpacking the Design: Investigating Pack Design Elements and the Impact of Redesigns. | Current |
`Pick me, pick me!' Standing out in e-commerce. Uncovering insights regarding successful methods for brand prominence online | Completed |
Advertising two brands: studying the effects of co-advertising on ad and brand memorability | Completed |
Are distinctive assets at your service? | Completed |
Are you keeping track of your light buyers? Understanding and measuring light buyer brand equity. | Completed |
Brand awareness metrics: the underlying awareness of brand users and non-users | Completed |
Brand salience and destination marketing | Completed |
Can we fix the errors in self-reported buying frequencies? | Completed |
Comparing advertising avoidance across television viewing devices | Completed |
Did you get the message? Exploring the effects of advertising brand perceptions on mental availability | Completed |
Distinctive assets and advertising effectiveness | Completed |
Do brands that grow advertise differently to those that do not? | Completed |
Do consumer behaviour empirical generalisations hold in emerging markets? | Completed |
Drawing the spotlight? examining the attention grabbing potential of distinctive assets | Completed |
Evolution, not revolution! An investigation into how to effectively redesign consumer packaged products | Completed |
Exploring the link between consumer behaviour and brand associations | Completed |
How do mental availability metrics respond to advertising? | Completed |
Is sharing really caring? A descriptive investigation of brand sharing for distinctive asset types | Completed |
Retaining the primetime TV audience : examining adjacent program audience duplication across markets | Completed |
Should birds of a feather co-advertise together? | Completed |
Sisters, not twins: an investigation of visual brand identity cohesion across a product portfolio | Completed |
Stand out or get lost: an analysis of social media advertising effectiveness | Completed |
The devil wears Prada...and Chanel...and Calvin Klein. Uncovering the patterns of luxury brand competition | Completed |
The effect of television promos on audience behaviour: new programs | Completed |
TV to talk about: investigating the content of word of mouth | Completed |
Understanding and predicting new line extension success | Completed |
Understanding consumer knowledge about private labels. A study of brand perceptions and rejection | Completed |
Understanding retail channel distribution in the luxury category | Completed |
Understanding the value of memory metrics in brand health tracking research | Completed |