Professor Jenni Romaniuk

Research Professor UniSA Business

City West Campus (Y4-34)
tel +61 8 830 20706

mob 0417 805 835
email Jennifer.Romaniuk@marketingscience.info

Alternative contact

Available for media comment
Research Degree Supervisor

About me

Jennifer Romaniuk is Research Professor and Associate Director (International) for the Ehrenberg-Bass Institute at the UniSA Business School. As Research Professor, Jennifer researches key areas of marketing effectiveness and as Associate Director (International) for the Ehrenberg-Bass Institute, she oversees the international strategy for both academic and industry engagement.

Jennifer holds a PhD in Brand Management, a Masters by Research in Brand Management, and a Bachelor of Business. Her current research focuses on brand equity, buyer behaviour and word of mouth and her research findings have been published both nationally and internationally, including at European Journal of Marketing, Marketing... Read more

UniSA Business

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About me

In the media

Date	Title
03/06/2022	Don’t Change Your Brand Name — Unless You Really Have To, https://thefifthskill.com/dont-change-your-brand-name-unless-you-really-have-to/
03/06/2022	Don't Change Your Brand Name — Unless You Really Have To, https://www.msn.com/en-us/money/smallbusiness/dont-change-your-brand-name-%E2%80%94-unless-you-really-have-to/ar-AAY1ars

Research

Research focus

Marketing
Business and Management
Tourism
Business
Brand Management

Highlights

Brand Equity - Brand strategy, brand salience/mental availability, brand health tracking metrics and detecting the influence of marketing activities. 

Distinctive Assets - strategy, measurement and execution

Customer behaviour, loyalty and growth - How brands grow and decline, the value of targeting heavy buyers and 100% sole loyals as growth strategies.  

Word-of-mouth - examining different facets of WOM including impact on behaviour, influences on dissemination and decay rates in emerging and developed markets.

Research

Outputs

Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus

Open access indicates that an output is open access.

Highlights

Year	Output
2019	Faulkner, M & Romaniuk, J 2019, 'Supporters' perceptions of benefits delivered by different charity activities', Journal of Nonprofit and Public Sector Marketing, vol. 31, no. 1, pp. 20-41. 3 2 1
2019	Nenycz-Thiel, M & Romaniuk, J 2019, 'How far is too far? Investigating purchasing across packaged goods and services categories for retailer branded products', European Journal of Marketing, vol. 53, no. 1. pp. 108-120. 3 3
2018	Nguyen, C, Romaniuk, J, Faulkner, M & Cohen, J 2018, 'Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory', Marketing Letters, vol. 29, no. 1, pp. 37-48. Open access 30 24 3
2018	Romaniuk, J, Dawes, J & Nenycz-Thiel, M 2018, 'Modeling brand market share change in emerging markets', International Marketing Review, vol. 35, no. 5, pp. 785-805. 20 17

Books

Year	Output
2023	Romaniuk, J 2023, Better brand health: measures and metrics for a how brands grow world, Oxford University Press, UK.
2022	Romaniuk, J & Sharp, B 2022, How brands grow, part 2: including emerging markets, services, durables, B2B and luxury brands, Oxford University Press, Australia.
2018	Romaniuk, J, Caruso, W & Ward, E 2018, Building distinctive brand assets, Oxford University Press, Australia. 22
2010	Sharp, B, Dawes, JG, Romaniuk, JT & Scriven, J 2010, How brands grow: what marketers don't know, Oxford University Press, South Melbourne.

Chapters

Year	Output
2018	Romaniuk, J & Ward, E 2018, 'Core metrics - uniqueness', Building Distinctive Brand Assets, Oxford University Press, Australia, ch. 10, pp. 87-96.
2016	Nenycz-Thiel, M & Romaniuk, J 2016, 'Online shopping... is it different?', in J Romaniuk & B Sharp (eds), How brands grow: part 2, Oxford University Press, Australia, ch. 9, pp. 173-186.
2016	Nenycz-Thiel, M, Romaniuk, J & Sharp, B 2016, 'Building physical availability', in J Romaniuk & B Sharp (eds), How brands grow: part 2, Oxford University Press, Australia, ch. 8, pp. 145-172.
2016	Romaniuk, J & East, R 2016, 'Word-of-mouth facts worth talking about', in J Romaniuk & B Sharp (eds), How brands grow: part 2, Oxford University Press, Australia, ch. 7, pp. 125-144.
2016	Romaniuk, J & Sharp, B 2016, 'New brands and acquiring new buyers', in J Romaniuk & B Sharp (eds), How brands grow: part 2, Oxford University Press, Australia, ch. 10, pp. 187-202. 11
2016	Romaniuk, J 2016, 'Achieving reach', in J Romaniuk & B Sharp (eds), How brands grow: part 2, Oxford University Press, Australia, ch. 6, pp. 109-124.
2016	Romaniuk, J 2016, 'Building mental availability', in J Romaniuk & B Sharp (eds), How brands grow: part 2, Oxford University Press, Australia, ch. 4, pp. 62-86.
2016	Romaniuk, J 2016, 'Leveraging distinctive assets', in J Romaniuk & B Sharp (eds), How brands grow: part 2, Oxford University Press, Australia, ch. 5, pp. 87-108.
2016	Sharp, B & Romaniuk, J 2016, 'And finally, a bit of luxury', in J Romaniuk & B Sharp (eds), How brands grow: part 2, Oxford University Press, Australia, ch. 11, pp. 203-221.
2016	Sharp, B & Romaniuk, J 2016, 'How brands grow', in J Romaniuk & B Sharp (eds), How brands grow: part 2, Oxford University Press, Australia, ch. 1, pp. 1-22.
2016	Sharp, B & Romaniuk, J 2016, 'Target the (whole) market', in J Romaniuk & B Sharp (eds), How brands grow: part 2, Oxford University Press, Australia, ch. 2, pp. 23-42.
2016	Sharp, B & Romaniuk, J 2016, 'Where new customers come from', in J Romaniuk & B Sharp (eds), How brands grow: part 2, Oxford University Press, Australia, ch. 3, pp. 43-61.
2014	Major, JC, Tanaka, A & Romaniuk, JT 2014, 'The competitive battleground of colours, logos and taglines in brand identity', in G Muratovski (ed.), Design for business, Intellect, UK, ch. 4, pp. 42-59. 5
2013	Nelson-Field, K & Romaniuk, J 2013, 'Brand prominence and sharing', in K Nelson-Field & B Sharp (eds), Viral marketing: the science of sharing, Oxford University Press, Australia, ch. 5, pp. 43-56.
2013	Romaniuk, JT & Hartnett, N 2013, 'More than just a pretty face: the marketing role of colours, fonts and logos', in K McCourtie et al. (eds), AgIdeas Research Design for Business, AgIdeas, Australia, vol. 1, ch. 12, pp. 166-177.

Journal Articles

Year	Output
2024	Caruso, W, Romaniuk, J, Page, B, Anesbury, ZW & Williams, J 2024, 'The role of market research in pack redesign performance', International Journal of Market Research, online, pp. 1-16.
2024	Victory, K, Tanusondjaja, A, Dawes, J, Nenycz-Thiel, M & Romaniuk, J 2024, 'Are there generalizable patterns in line extension performance?', Journal of Product and Brand Management, vol. 33, no. 6, pp. 733-744. Open access
2024	Ward, E, Romaniuk, J, Trinh, G, Dawes, J & Beal, V 2024, 'How to signal product variety on pack: an investigation of color and image cues', International Journal of Market Research, vol. 66, no. 1, pp. 46-72. Open access 4 4 35
2024	Ward, E, Trinh, G, Beal, V, Dawes, J & Romaniuk, J 2024, 'Standing out while fitting in: an objective measure of visual branding cohesion across a product portfolio', International Journal of Market Research, online, pp. 1-24.
2023	Faulkner, M, Romaniuk, J & Stern, P 2023, 'How sharing of supporters reveals competition amongst non-profit brands', Journal of Marketing Management, vol. 39, no. 3-4, pp. 193-212. Open access 3 3 1
2023	Fuller, R, Stocchi, L, Gruber, T & Romaniuk, J 2023, 'Advancing the understanding of the pre-purchase stage of the customer journey for service brands', European Journal of Marketing, vol. 57, no. 2, pp. 360-386. Open access 6 5
2022	Tanusondjaja, A, Romaniuk, J, Nenycz-Thiel, M, Sakashita, M & Viswanathan, V 2022, 'Examining Pareto law across department store shoppers', International Journal of Market Research, vol. 65, no. 5, pp. 581-596. Open access 2 2 1
2020	Nguyen, C, Romaniuk, J, Cohen, J & Faulkner, M 2020, 'When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability', Journal of Retailing and Consumer Services, vol. 55, article no. 102080, pp. 1-7. 15 13
2020	Romaniuk, J & Huang, A 2020, 'Understanding consumer perceptions of luxury brands', International Journal of Market Research, vol. 62, no. 5, pp. 546-560. 5 4
2020	Ward, E, Yang, S, Romaniuk, J & Beal, V 2020, 'Building a unique brand identity: measuring the relative ownership potential of brand identity element types', Journal of Brand Management, vol. 27, no. 4, pp. 393-407. Open access 30 22 13
2019	Faulkner, M & Romaniuk, J 2019, 'Supporters' perceptions of benefits delivered by different charity activities', Journal of Nonprofit and Public Sector Marketing, vol. 31, no. 1, pp. 20-41. 3 2 1
2019	Nenycz-Thiel, M & Romaniuk, J 2019, 'How far is too far? Investigating purchasing across packaged goods and services categories for retailer branded products', European Journal of Marketing, vol. 53, no. 1. pp. 108-120. 3 3
2018	Beal, V, Romaniuk, J & Sharp, B 2018, 'Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data', International Journal of Advertising, vol. 37, no. 3, pp. 463-481. Open access 1 1 2
2018	Nguyen, C, Romaniuk, J, Faulkner, M & Cohen, J 2018, 'Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory', Marketing Letters, vol. 29, no. 1, pp. 37-48. Open access 30 24 3
2018	Nguyen, C, Romaniuk, J, Faulkner, M & Cohen, J 2018, 'Does an expanded brand user base of co-branded advertising help ad-memorability?', International Journal of Market Research, vol. 60, no. 4, pp. 366-379. Open access 8 10
2018	Romaniuk, J, Dawes, J & Nenycz-Thiel, M 2018, 'Modeling brand market share change in emerging markets', International Marketing Review, vol. 35, no. 5, pp. 785-805. 20 17
2017	East, R, Romaniuk, J, Chawdhary, R & Uncles, M 2017, 'The impact of word of mouth on intention to purchase currently used and other brands', International Journal of Market Research, vol. 59, no. 3, pp. 321-334. Open access 31 27
2017	Ludwichowska, G, Romaniuk, J & Nenycz-Thiel, M 2017, 'Systematic response errors in self-reported category buying frequencies', European Journal of Marketing, vol. 51, no. 7/8, pp. 1440-1459. Open access 23 18
2017	Romaniuk, J & Hartnett, N 2017, 'The relative influence of advertising and word-of-mouth on viewing new season television programmes', European Journal of Marketing, vol. 51, no. 1, pp. 65-81. 16 13
2017	Romaniuk, J & Nguyen, C 2017, 'Is consumer psychology research ready for today's attention economy?', Journal of Marketing Management, vol. 33, no. 11-12, pp. 909-916. 18 16 9
2017	Romaniuk, J, Wight, S & Faulkner, M 2017, 'Brand awareness: revisiting an old metric for a new world', Journal of Product and Brand Management, vol. 26, no. 5, pp. 469-476. 41 31
2016	East, R, Uncles, M, Romaniuk, J & Lomax, W 2016, 'Social amplification: a mechanism in the spread of brand usage', Australasian Marketing Journal, vol. 25, no. 1, pp. 20-25. Open access 7 4
2016	East, R, Uncles, MD, Romaniuk, J & Lomax, W 2016, 'Improving agent-based models of diffusion', European Journal of Marketing, vol. 50, no. 3/4, pp. 639-646. Open access 5 5 1
2016	East, R, Uncles, MD, Romaniuk, J & Lomax, W 2016, 'Validation and sufficiency', European Journal of Marketing, vol. 50, no. 3/4, pp. 661-666. Open access 1 1
2016	Faulkner, M, Romaniuk, J & Stern, P 2016, 'New versus frequent donors: exploring the behaviour of the most desirable donors', Australasian Marketing Journal, vol. 24, no. 3, pp. 198-204. Open access 18 11 1
2016	Hartnett, N, Romaniuk, J & Kennedy, R 2016, 'Comparing direct and indirect branding in advertising', Australasian Marketing Journal, vol. 24, no. 1, pp. 20-28. Open access 20 7 7
2016	Hogan, S, Romaniuk, J & Faulkner, M 2016, 'Comparing approaches to elicit brand attributes both face-to-face and online', International Journal of Market Research, vol. 58, no. 1, pp. 57-78. 4 3
2016	Jardine, B, Romaniuk, J, Dawes, JG & Beal, V 2016, 'Retaining the primetime television audience', European Journal of Marketing, vol. 50, no. 7-8, pp. 1290-1307. Open access 14 12
2016	Nenycz-Thiel, M & Romaniuk, J 2016, 'Understanding premium private labels: a consumer categorisation approach', Journal of Retailing and Consumer Services, vol. 29, pp. 22-30. 37 33 3
2016	Romaniuk, J & Nenycz-Thiel, M 2016, 'Lapsed buyers' durable brand consideration in emerging markets', Journal of Business Research, vol. 26, no. 9, pp. 3645-3651. 3 1
2016	Tanusondjaja, A, Trinh, G & Romaniuk, J 2016, 'Exploring the past behaviour of new brand buyers', International Journal of Market Research, vol. 58, no. 5, pp. 733-748. Open access 12 11
2016	Trinh, G, Romaniuk, J & Tanusondjaja, A 2016, 'Benchmarking buyer behavior towards new brands', Marketing Letters, vol. 27, no. 4, pp. 743-752. Open access 23 21
2016	Vaughan, K, Beal, V & Romaniuk, J 2016, 'Can brand users really remember advertising more than nonusers? Testing an empirical generalization across six advertising awareness measures', Journal of Advertising Research, vol. 56, no. 3, pp. 311-320. Open access 45 42
2015	East, R, Uncles, M, Romaniuk, J & Lomax, W 2015, 'Measuring the impact of positive and negative word of mouth: a reappraisal', Australasian Marketing Journal, vol. 24, no. 1, pp. 54-58. Open access 29 15
2015	East, R, Uncles, M, Romaniuk, J & Riley, FD 2015, 'Factors associated with the production of word of mouth', International Journal of Market Research, vol. 57, no. 3, pp. 1-17. 11 10
2015	Romaniuk, J 2015, 'Reply to viewpoint: Tainted love', International Journal of Market Research, vol. 57, no. 5, pp. 673-676. 2
2015	Tanaka, A, Nguyen, C & Romaniuk, J 2015, 'The strengths and weaknesses of celebrities as branding and creative design elements in advertising', Journal of Design, Business and Society, vol. 1, no. 1, pp. 57-75. 3
2014	East, R, Uncles, M, Romaniuk, J & Hand, C 2014, 'The decay of positive and negative word of mouth after product experience', Australasian Marketing Journal, vol. 22, no. 4, pp. 350-355. 6 6 1
2014	Faulkner, M, Truong, O & Romaniuk, J 2014, 'Barriers to increasing donor support: evidence on the incidence and nature of brand rejection', Nonprofit and Voluntary Sector Quarterly, vol.44, no. 5, pp. 1007-1025. Open access 5 5
2014	Faulkner, ME, Truong, OH & Romaniuk, JT 2014, 'Uncovering generalized patterns of brand competition in China', Journal of Product and Brand Management, vol. 23, no. 7, pp. 554-571. 5
2014	Nenycz-Thiel, M & Romaniuk, J 2014, 'The real difference between consumers' perceptions of private labels and national brands', Journal of Consumer Behaviour, vol. 13, no. 4, pp. 262-269. 32 27
2014	Nguyen, C & Romaniuk, J 2014, 'Pass it on: a framework for classifying the content of word of mouth', Australasian Marketing Journal, vol. 22, no. 2, pp. 117-124. 19 10
2014	Romaniuk, J & Nenycz-Thiel, M 2014, 'Measuring the strength of color brand-name links: the comparative efficacy of measurement approaches', Journal of Advertising Research, vol. 54, no. 3, pp. 313-319. 17 16
2014	Romaniuk, J & Wight, S 2014, 'The stability and sales contribution of heavy-buying households', Journal of Consumer Behaviour, vol. 14, pp. 20. 14 13 1
2014	Romaniuk, J, Dawes, J & Nenycz-Thiel, M 2014, 'Generalizations regarding the growth and decline of manufacturer and store brands', Journal of Retailing and Consumer Services, vol. 21, no. 5, pp. 725-734. 28 23
2013	East, R, Uncles, M, Romaniuk, J & Hand, C 2013, 'Distortion in retrospective measures of word of mouth', International Journal of Market Research, vol. 55, no. 4, pp. 477-486. 4 5
2013	Nguyen, C & Romaniuk, J 2013, 'Factors moderating the impact of word of mouth for TV and film broadcasts', Australasian Marketing Journal, vol. 21, no. 1, pp. 25-29. 7 6
2013	Romaniuk, J & Nenycz-Thiel, M 2013, 'Behavioral brand loyalty and consumer brand associations', Journal of Business Research, vol. 66, no. 1, pp. 67-72. 158 135
2013	Romaniuk, J 2013, 'De-clutter your mind: seven worries you can drop from your research agenda', Journal of Advertising Research, vol. 53, no. 2, pp. 131-133. 1 2
2013	Romaniuk, J 2013, 'How healthy is your brand-health tracker? A five-point checklist to build returns on a critical research investment', Journal of Advertising Research, vol. 53, no. 1, pp. 11-13. 6 7
2013	Romaniuk, J 2013, 'Modeling mental market share', Journal of Business Research, vol. 66, pp. 188-195. 45 43
2013	Romaniuk, J 2013, 'Sharing the spotlight: is there room for two brands in one advertisement?', Journal of Advertising Research, vol. 53, no. 3, pp. 247-250. 7 8
2013	Romaniuk, J 2013, 'Viewpoint: What's (brand) love got to do with it?', International Journal of Market Research, vol. 55, no. 2, pp. 185-186. 15 13
2013	Romaniuk, J, Beal, V & Uncles, M 2013, 'Achieving reach in a multi-media environment how a marketer's first step provides the direction for the second', Journal of Advertising Research, vol. 53, no. 2, pp. 221-230. 28 18
2012	Nenycz-Thiel, M & Romaniuk, J 2012, 'Value-for-money perceptions of supermarket and private labels', Australasian Marketing Journal, vol. 20, no. 2, pp. 171-177. 21 14
2012	Nenycz-Thiel, M, Beal, V, Ludwichowska, G & Romaniuk, J 2012, 'Investigating the accuracy of self-reports of brand usage behavior', Journal of Business Research, vol. 66, no. 2, pp. 224-232. 28 31
2012	Romaniuk, J & Ehrenberg, A 2012, 'Do brands lack personality?', Marketing Theory, vol. 12, no. 3, pp. 333-339. 18 19
2012	Romaniuk, J 2012, 'Lifting the productivity of television advertising: nothing matters more than the brand. Nothing', Journal of Advertising Research, vol. 52, no. 2, pp. 146-148. 5 5
2012	Romaniuk, J, Bogomolova, S & Dall'olmo Riley, F 2012, 'Brand image and brand usage: is a forty-year-old empirical generalization still useful?', Journal of Advertising Research, vol. 52, no. 2, pp. 243-251. 44 36
2011	East, R, Romaniuk, J & Lomax, W 2011, 'The NPS and the ACSI: a critique and an alternative metric', International Journal of Market Research, vol. 53, no. 3, pp. 327-346. 43 35
2011	Nenycz-Thiel, MK & Romaniuk, JT 2011, 'The nature and incidence of private label rejection', Australasian Marketing Journal, vol. 19, no. 2, pp. 93-99. 37 32
2011	Romaniuk, J 2011, 'Are you blinded by the heavy (buyer) - or are you seeing the light?', Journal of Advertising Research, vol. 51, no. 4, pp. 561-563. 8 10
2011	Romaniuk, J, Nguyen, C & East, R 2011, 'The accuracy of self-reported probabilities of giving recommendations', International Journal of Market Research, vol. 53, no. 4, pp. 507-521. 13 14
2011	Trembath, R, Romaniuk, J & Lockshin, L 2011, 'Building the destination brand: an empirical comparison of two approaches', Journal of Travel and Tourism Marketing, vol. 28, no. 8, pp. 804-816. 19 17
2010	Bogomolova, S & Romaniuk, JT 2010, 'Brand equity of defectors and never boughts in a business financial market', Industrial Marketing Management, vol. 39, no. 8, pp. 1261-1268. 15 14
2010	Newstead, K & Romaniuk, JT 2010, 'Cost per second: the relative effectiveness of 15-and 30-second television advertisements', Journal of Advertising Research, vol. 50, no. 1, pp. 68-76. 31 25
2010	Romaniuk, JT & Gugel, C 2010, 'The ARF 360 model: update to a human-centric approach', Journal of Advertising Research, vol. 50, no. 3, pp. 334-343. 2 1
2009	Bogomolova, S & Romaniuk, JT 2009, 'Brand defection in a business-to-business financial service', Journal of Business Research, vol. 62, no. 3, pp. 291-296. Open access 30 26
2009	Bogomolova, S, Sharp, RA & Romaniuk, JT 2009, 'Quantifying the extent of temporal decay in service quality ratings', International Journal of Market Research, vol. 51, no. 1, pp. 71-91. 12 9
2009	Dawes, JG, Mansfield, AJ & Romaniuk, JT 2009, 'Generalized pattern in competition among tourism destinations', International Journal of Culture Tourism and Hospitality Research, vol. 3, no. 1, pp. 33-53. 18 12
2009	Lee, RYM & Romaniuk, JT 2009, 'Relating Switching Costs to Positive and Negative Word-of-Mouth', Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, vol. 22, pp. 54-67. Open access
2009	Nenycz-Thiel, MK, Sharp, BM, Dawes, JG & Romaniuk, JT 2009, 'Competition for memory retrieval between private label and national brands', Journal of Business Research, vol. 63, no. 11, pp. 1142-1147. Open access 34 31
2009	Romaniuk, J & Wight, S 2009, 'The influences of brand usage on response to advertising awareness measures', International Journal of Market Research, vol. 51, no. 2, pp. 1-13. 4
2009	Romaniuk, JT & Nenycz-Thiel, MK 2009, 'Perceptual categorization of private labels and national brands', Journal of Product and Brand Management, vol. 18, no. 4, pp. 251-261. 47 38
2009	Romaniuk, JT & Wight, ST 2009, 'The Influence of Brand Usage on Responses to Advertising Awareness Measures', International Journal of Market Research, vol. 51, no. 2, pp. 203-218. 25 28
2009	Romaniuk, JT 2009, 'The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising', Journal of Advertising Research, vol. 49, no. 2, pp. 143-150. Open access 38 35
2008	Bogomolova, S, Romaniuk, JT & Winchester, MK 2008, 'Positive and negative brand beliefs and brand defection/uptake', European Journal of Marketing, vol. 42, no. 5-6, pp. 553-570. 39 34
2008	Lock, C & Romaniuk, JT 2008, 'Brand Placements in Reality TV', April, pp. 1-5.
2008	Newstead, K & Romaniuk, JT 2008, 'The traffic is murder in car category', vol. 58, no. 2654, pp. 16-16.
2008	Romaniuk, J 2008, 'WOM brand detractors misunderstood', (July) pp. 16-16.
2008	Romaniuk, JT & Newstead, K 2008, 'In Praise of the 15-second Advertisement', no. 49, pp. 1-3.
2008	Romaniuk, JT & Sharp, BM 2008, 'Where knowledge of your brand resides', no. 44, pp. 1-3.
2008	Romaniuk, JT & Winchester, MK 2008, 'Negative brand beliefs and brand usage', International Journal of Market Research, vol. 50, no. 3, pp. 355-375. 22
2008	Romaniuk, JT 2008, 'Comparing Methods of Measuring Brand Personality Traits', Journal of Marketing Theory and Practice, vol. 16, no. 2, pp. 153-161. 27 22

Conferences

Year	Output
2016	Beal, V, Romaniuk, J & Patrick, S 2016, 'Reaching luxury brand buyers and driving desire: are advertising and word-of-mouth partners or substitutes?', in A Woodside & N Donthu (eds), The Monaco Symposium on Luxury 2016, INSEEC Group, pp. 1-25. Open access
2015	Nenycz-Thiel, M & Romaniuk, J 2015, 'Buying of private labels across categories: how far is too far?', in FJ Martínez-López, JC Gázquez Abad & R Sethuraman (eds), 2nd International Conference on Research on National Brand and Private Label Marketing, Springer, pp. 35-42. 3 4
2011	Faulkner, M, Romaniuk, J & Miller, R 2011, 'The underlying structure of the charity donation market in Australia', Australian and New Zealand Marketing Academy Conference, ANZMAC, pp. 1-7. Open access
2011	Major, J, Romaniuk, J & Nguyen, C 2011, 'Word of mouth for movies: examining content and valence', Australian & New Zealand Marketing Academy Conference, ANZMAC, pp.1-7. Open access
2011	Nenycz-Thiel, M, Romaniuk, J & Ludwichowska, G 2011, 'The accuracy of self-reported category buying frequencies', 7th International conference: Thought leaders in Brand Management, USI Universita della Svizzera italiana, pp. 1-11.
2011	Nguyen, C & Romaniuk, J 2011, 'What stimulates word of mouth? Finding the conversation-worthy elements in a TV show', Australian & New Zealand Marketing Academy Conference, ANZMAC, pp. 1-9. Open access
2011	Truong, O, Romaniuk, J & Nenycz-Thiel, M 2011, 'The incidence of brand rejection in FMCG categories', in M MacCarthy (ed.), 2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference: Marketing in the Age of Consumerism: Jekyll or Hyde?, ANZMAC, pp. 1-8. Open access
2010	Nenycz-Thiel, MK & Romaniuk, JT 2010, 'Behavioural brand loyalty measures and consumer responses to brand attributes', in Lesley de Chematony, Thought Leaders in Brand Management, Universita della Svizzera Italiana, pp. 1190-1200.
2010	Nguyen, C & Romaniuk, J 2010, 'The accuracy in word of mouth valence classification: coder versus respondents', in P Ballantine & J Finsterwalder (eds), Australian and New Zealand Marketing Academy Conference, ANZMAC, pp. 1-8. Open access
2010	Nguyen, C, Romaniuk, J & East, R 2010, 'Understanding self-reported probabilities of giving word of mouth', The six senses - the essentials of marketing, EMAC, pp. 1-9.
2010	Romaniuk, J & Hartnett, N 2010, 'Investigating the relationship between brand execution and advertisement liking in television advertising', in P Ballantine & J Finsterwalder (eds), Australian and New Zealand Marketing Academy Annual Conference, Australian and New Zealand Marketing Academy, pp. 1-8. Open access
2010	Romaniuk, J, Nenycz-Thiel, M, Hartnett, N & Corsi, A 2010, 'Developing memory structures for brand identity elements in packaged goods markets', in P Ballantine & J Finsterwalder (eds), Australian and New Zealand Marketing Academy Annual Conference, Australian and New Zealand Marketing Academy, pp. 1-8. Open access
2010	Wight, ST & Romaniuk, JT 2010, 'The stability and contribution of heavy buyers', in Lesley de Chematony, Thought Leaders in Brand Management, Universita della Svizzera Italiana, pp. 1180-1189.
2009	Beal, VN & Romaniuk, JT 2009, 'The Effect of Program Promotions on Viewing 90210 - A Pilot Study', in Dr. Dewi Tojib, Australian and New Zealand Marketing Academy Conference 2009, Australian & New Zealand Marketing Academy (ANZMAC), pp. 1-8. Open access
2009	Nenycz-Thiel, MK & Romaniuk, JT 2009, 'How consumers see different tiers of private labels', in Dr. Dewi Tojib, Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, pp. 1-7. Open access
2009	Nguyen, C & Romaniuk, J 2009, 'Sought and unsought word-of-mouth in the entertainment industry', in D Tojib (ed.), Australian and New Zealand Marketing Academy Conference 2009, Australian and New Zealand Marketing Academy, pp. 1-8. Open access
2009	Nguyen, C & Romaniuk, J 2009, 'The relationship between positive and negative word-of-mouth and the success of new season television programs', in D Tojib (ed.), Australian and New Zealand Marketing Academy Conference 2009, Australian and New Zealand, pp. 1-7. Open access
2009	Romaniuk, JT & Jardine, BI 2009, 'Influences on Audience Inheritance in Australian Television Viewing', in Dr. Dewi Tojib, 2009 Australian and New Zealand Marketing Academy Conference, ANZMAC. Open access
2009	Stocchi, L & Romaniuk, J 2009, 'Understanding and predicting brand attribute frequency distributions', in D Tojib (ed.), Australian and New Zealand Marketing Academy Conference, ANZMAC, pp. 1-9. Open access
2008	Hartnett, N & Romaniuk, J 2008, 'Advertising and word-of-mouth: relative and interactive effects on television audience draw', in D Spangaard, S Denize & N Sharma (eds), Australian and New Zealand Marketing Academy Annual Conference, Australian and New Zealand Marketing Academy, pp. 1-6. Open access
2008	Hartnett, N & Romaniuk, JT 2008, 'Is brand distinctiveness a separate facet of brand knowledge?', in D Spangaard, S Denize & N Sharma (eds), Australian and New Zealand Marketing Academy Annual Conference, Australian and New Zealand Marketing Academy, pp. 1-7. Open access
2008	Romaniuk, JT & Nenycz-Thiel, MK 2008, 'The nature and incidence of the rejection of private labels', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, Marketing: shifting the focus from mainstream to offbeat : Australian and New Zealand marketing academy conference ANZMAC 2008, ANZMAC, pp. 1-8. Open access
2008	Romaniuk, JT & Wight, ST 2008, 'The Relationship of Recency/Frequency of Usage and Brand Awareness Measures', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, Shifting the Focus from Mainstream to Offbeat, ANZMAC, pp. 1-7. Open access

Reports

Year	Output
2019	Sharp, B, Romaniuk, J & Graham, C 2019, Marketing's 60/20 Pareto Law, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Australia. Open access 20
2010	Romaniuk, J & Hartnett, N 2010, Understanding, identifying and building distinctive brand assets, University of South Australia, South Australia.

Other outputs

Building Distinctive Brand Assets, published by Oxford University Press 2018How Brands Grow Part 2, published by Oxford University Press 2015

External engagement & recognition

Collaborations

Highlights

Senior Advisory Board - Journal of Advertising Research

Editorial Review Board - Journal of Product and Brand Management, International Journal of Market Research

Past Co-Executive Editor (International) - Journal of Advertising Research

UniSA Business School Research Excellence Awards: Development of Research Talent (2019), Research Commendation (2018), Reserch Commendation (2017), Top Research Team (w. Byron Sharp, Anne Sharp, Elke Seretis & Larry Lockshin) (2016), Going Global (w. Virginia Beal, Margaret Faulkner, Bill Page & William Caruso) (2015), Research Commendation (2014)

External engagement & recognition

Collaborations

Organisation	Country
Greenhill Research and Planning	AUSTRALIA
Keio University	JAPAN
Kingston Business School	UNITED KINGDOM
Kingston University	UNITED KINGDOM
La Trobe Business School	AUSTRALIA
LogicLab	UNITED STATES
London South Bank University	UNITED KINGDOM
Loughborough University	UNITED KINGDOM
Mondelez International	SWITZERLAND
Northwestern University	UNITED STATES
Otago Business School	NEW ZEALAND
Southbank University	UNITED KINGDOM
University of New South Wales	AUSTRALIA
University of South Australia	AUSTRALIA

External engagement & recognition

Engagement/recognition	Year
Editorial Review Board Journal of Consumer Marketing	2018
Editorial Review Board Emerald	2018
Editorial Review Board Sage Publications	2018
Keynote Speaker Consumer x Science Conference, Advertising Research Foundation, New York, USA	2018
Senior Advisory Board Advertising Research Foundation	2018
Senior Advisory Board Member Journal of Advertising Research	2018
Editorial Review Board Emerald	2017
Editorial Review Board World Advertising Research Center WARC	2017
Member Australia and New Zealand Marketing Academy (ANZMAC)	2017
Member European Marketing Academy	2017
Senior Advisory Board Advertising Research Foundation	2017
Best Paper Award Australasian Marketing Journal	2016
Highly commended paper Emerald Group Publishing	2014

Teaching & student supervision

Teaching strengths

Brand Management

Highlights

My core responsibility is to develop and deliver seminars to our global corporate sponsors, and train researchers in high quality research output and engagement with industry.

I work with School of Marketing teaching staff to ensure our curriculum is includes the latest research, including course design and appropriate reference material, particularly in the area of Brand managment.

Teaching & student supervision

Research degree supervision

Supervisions from 2010 shown

Thesis title	Student status
390 - Ehrenberg Bass Institute Research Degree - 2024	Current
Ehrenberg Bass Institute Research Degree - 2023	Current
Logo or no-go: an investigation into logo changes	Current
Mirror, mirror on the wall, who's the most distinct Private Label of them? Understanding how Private Labels build brand identities.	Current
Missing the Message? Examining the Effectiveness of Advertising Message Execution.	Current
Stand out or get lost: an analysis of social media advertising effectiveness	Current
`Pick me, pick me!' Standing out in e-commerce. Uncovering insights regarding successful methods for brand prominence online	Completed
Advertising two brands: studying the effects of co-advertising on ad and brand memorability	Completed
Are distinctive assets at your service?	Completed
Are you keeping track of your light buyers? Understanding and measuring light buyer brand equity.	Completed
Brand awareness metrics: the underlying awareness of brand users and non-users	Completed
Brand salience and destination marketing	Completed
Can we fix the errors in self-reported buying frequencies?	Completed
Comparing advertising avoidance across television viewing devices	Completed
Did you get the message? Exploring the effects of advertising brand perceptions on mental availability	Completed
Distinctive assets and advertising effectiveness	Completed
Do brands that grow advertise differently to those that do not?	Completed
Do consumer behaviour empirical generalisations hold in emerging markets?	Completed
Drawing the spotlight? examining the attention grabbing potential of distinctive assets	Completed
Evolution, not revolution! An investigation into how to effectively redesign consumer packaged products	Completed
Exploring the link between consumer behaviour and brand associations	Completed
How do mental availability metrics respond to advertising?	Completed
Is sharing really caring? A descriptive investigation of brand sharing for distinctive asset types	Completed
Retaining the primetime TV audience : examining adjacent program audience duplication across markets	Completed
Should birds of a feather co-advertise together?	Completed
Sisters, not twins: an investigation of visual brand identity cohesion across a product portfolio	Completed
The devil wears Prada...and Chanel...and Calvin Klein. Uncovering the patterns of luxury brand competition	Completed
The effect of television promos on audience behaviour: new programs	Completed
TV to talk about: investigating the content of word of mouth	Completed
Understanding and predicting new line extension success	Completed
Understanding consumer knowledge about private labels. A study of brand perceptions and rejection	Completed
Understanding retail channel distribution in the luxury category	Completed
Understanding the value of memory metrics in brand health tracking research	Completed

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Professor Jenni Romaniuk

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