Justin Cohen is Postdoctoral Research Fellow in Wine Marketing and an industry engagement focused researcher at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Justin's expertise is in route-to-market decision making, emerging markets (in particular China), retailing, advertising, and wine food marketing. He has international experience both as a practitioner and researcher which helps him generate transformational, evidence-based strategies.
Justin Cohen holds a PhD in Business (Marketing) and a Master of Business Administration (International Hotel & Restaurant Management) from the University of South Australia and a Bachelor of Arts in Psychology from Emory University. Justin is an... Read more
About me
Justin Cohen is Postdoctoral Research Fellow in Wine Marketing and an industry engagement focused researcher at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Justin's expertise is in route-to-market decision making, emerging markets (in particular China), retailing, advertising, and wine food marketing. He has international experience both as a practitioner and researcher which helps him generate transformational, evidence-based strategies.
Justin Cohen holds a PhD in Business (Marketing) and a Master of Business Administration (International Hotel & Restaurant Management) from the University of South Australia and a Bachelor of Arts in Psychology from Emory University. Justin is an active researcher focused on international collaborations. Academically, Justin publishes in marketing, advertising, tourism and food science journals. Justin regularly publishes trade articles as well as speaking at industry conferences around the globe.
Justin's main research focus at the Institute is on the management and execution of numerous China-based projects. He focuses on thought leadership research trying to document best-practice in marketing and advertising execution and strategy. He is experienced in finding ways to solve problems in emerging markets where data acquisition is a major challenge.
About me
Doctor of Philosophy The University of South Australia
Master of Business Administration (International Hotel & Restaurant Management) The University of South Australia
Postdoctoral Research Fellow in Wine Marketing, Ehrenberg-Bass Institute for Marketing Science, University of South Australia 2015-present
Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia 2012-2015
Senior Research Consultant, Australian Consumer Retail Services Research Unit, Monash University 2011-2012
Lecturer, Ecole Superieure d'Agricultures, Angers, France 2010-2011
Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia 2005-2009
Advertising, Media, Brand Building & Retailing in China, Wine & Food Marketing, Consumer Behaviour
Research
Excludes commercial-in-confidence projects.
Consumer behaviour research, Various, 01/01/2015 - 31/12/2020
Brand equity and brand health measurement, Various, 01/01/2015 - 31/12/2020
Laws of growth analysis, Various, 01/01/2015 - 31/12/2020
Mental availability measurement, Various, 01/01/2015 - 31/12/2020
Customer and stakeholder satisfaction, Various, 01/01/2015 - 31/12/2020
Customer loyalty tracking, Various, 01/01/2015 - 31/12/2020
Creating opportunity for Australian 'fine' wine in China, Australian Grape and Wine Authority - R&D Call, 26/09/2016 - 31/03/2019
Driving the strategic growth of Australian wines in the US export market, Australian Grape and Wine Authority - R&D Call, 30/06/2016 - 31/12/2018
The China Wine Barometer (CWB): A look into the future, GWRDC - Research and Development Call for Applications, 01/01/2013 - 17/07/2016
Understanding Asian market demand using international students in Australia, GWRDC - Research and Development Call for Applications, 01/01/2012 - 30/06/2015
They came, they liked, and they buy when they go home: Harnessing inbound tourists for wine export, GWRDC - Research and Development Call for Applications, 02/01/2013 - 31/03/2015
Understanding Chinese sensory preferences for varied wine styles and the language used to describe them, GWRDC - Research and Development Call for Applications, 01/01/2013 - 31/12/2013
Research
Research since 2008 is shown below. To see earlier years visit ORCID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2016 |
Open access
|
| Year | Output |
|---|---|
| 2019 |
|
| 2019 |
|
| 2018 |
7
|
| 2018 |
|
| 2018 |
2
|
| 2018 |
Cohen, J & Lockshin, L 2018, 'Weibo the way to go', Wine business monthly, May/June, pp. 34-36. |
| 2018 |
|
| 2018 |
|
| 2018 |
|
| 2018 |
1
2
|
| 2018 |
Open access
|
| 2018 |
1
48
|
| 2017 |
3
1
|
| 2017 |
3
2
11
|
| 2017 |
|
| 2017 |
|
| 2017 |
Open access
|
| 2017 |
Open access
17
13
|
| 2016 |
6
3
|
| 2016 |
|
| 2016 |
|
| 2015 |
15
12
2
|
| 2015 |
Open access
4
3
1
|
| 2015 |
|
| 2015 |
|
| 2015 |
|
| 2014 |
Open access
9
8
|
| 2014 |
|
| 2014 |
|
| 2014 |
|
| 2014 |
|
| 2012 |
5
|
| 2011 |
4
1
|
| Year | Output |
|---|---|
| 2017 |
Open access
|
| 2016 |
Open access
|
| 2016 |
Open access
|
| 2015 |
Open access
|
| Year | Output |
|---|---|
| 2018 |
Open access
|
| 2016 |
Open access
|
| 2015 |
Open access
|
| 2014 |
Open access
|
Research
Advertising, Media, Brand Building & Retailing in China, Wine & Food Marketing, Consumer Behaviour
External engagement & recognition
| Organisation | Country |
|---|---|
| De Marchi and Industry Fruit Ltda | BRAZIL |
| Flinders University | AUSTRALIA |
| Groupe Sup de Co Montpellier Business School | FRANCE |
| Kedge Business School | HONG KONG |
| Kent State University | UNITED STATES |
| Macquarie University | AUSTRALIA |
| Monash University | AUSTRALIA |
| Montpellier Recherche Management | FRANCE |
| The Australian Wine Research Institute | AUSTRALIA |
| University of Adelaide | AUSTRALIA |
| University of Kiel | GERMANY |
| University of Montpellier | FRANCE |
| University of South Australia | AUSTRALIA |
External engagement & recognition
| Engagement/recognition | Year |
|---|---|
Best Quantitative PaperAcademy of Wine Business Research Conference, USA |
2017 |
MemberAcademy of Wine Business Research |
2016 |
MemberAmerican Association of Wine Economists |
2016 |
Best Paper, Academy for Wine Business Research Conference, GermanyAcademy of Wine Business Research |
2014 |
Runner up for best paper awardAcademy of Wine Business Research Conference, Brock University |
2013 |
Consumer Behaviour, Branding, Wine Marketing
Teaching & student supervision
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| Drivers and inhibitors of consumer adoption to a new product category in emerging market: the case of wine in china | Current |
| Is anyone listening? Audience and media factors influencing radio ad avoidance | Current |
| What’s in your basket? Documenting fundamental buying patterns across shopping baskets | Current |
| Advertising two brands: studying the effects of co-advertising on ad and brand memorability | Completed |
| Sales effectiveness of supermarket endcaps: does location matter? | Completed |
| The impact of shelf space on brand choice: an experiment comparing store brands and national brands | Completed |
| The power of the endcap: use of endcaps by: retailers/manufacturers & shoppers | Completed |
| What's the category got to do with it: investigation of retailer performance at the category level in the UK market | Completed |
