Logo
  • Login
  • Search
  • Menu
  • Study
  • Research
  • Partner
  • News & Events

  • Study
  • Research
  • Partner
  • News & Events

About

  • UniSA, an overview
  • Giving to UniSA
  • Working at UniSA
  • UniSA International
  • UniSA Online
  • Alumni
  • Campus facilities and maps
  • Events
  • Student life
  • Teaching and learning
  • University publications

Login

  • Students
  • Alumni
  • Staff

  • Login

Dr Justin Cohen

  • Senior Research Fellow School of Marketing
  • City West Campus (Y4-18)
  • tel +61 8 830 20074
  • fax +61 8 830 20042
  • email Justin.Cohen@unisa.edu.au
  • Available for media comment
  • Research Degree Supervisor
  • About me
  • Research
  • External engagement & recognition
  • Teaching & student supervision
  • close

About me

About me

Dr Justin Cohen

Justin Cohen is Postdoctoral Research Fellow in Wine Marketing and an industry engagement focused researcher at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Justin's expertise is in route-to-market decision making, emerging markets (in particular China), retailing, advertising, and wine  food marketing. He has international experience both as a practitioner and researcher which helps him generate transformational, evidence-based strategies.

Justin Cohen holds a PhD in Business (Marketing) and a Master of Business Administration (International Hotel & Restaurant Management) from the University of South Australia and a Bachelor of Arts in Psychology from Emory University. Justin is an... Read more

School of Marketing

One of Australia’s leading centres for marketing education and research, the School prepares students for a range of careers.

Tweets by @UniversitySA
  • Orcid
  • Scopus
  • close

About me

  • back
  • close

About me

Justin Cohen is Postdoctoral Research Fellow in Wine Marketing and an industry engagement focused researcher at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Justin's expertise is in route-to-market decision making, emerging markets (in particular China), retailing, advertising, and wine  food marketing. He has international experience both as a practitioner and researcher which helps him generate transformational, evidence-based strategies.

Justin Cohen holds a PhD in Business (Marketing) and a Master of Business Administration (International Hotel & Restaurant Management) from the University of South Australia and a Bachelor of Arts in Psychology from Emory University. Justin is an active researcher focused on international collaborations. Academically, Justin publishes in marketing, advertising, tourism and food science journals. Justin regularly publishes trade articles as well as speaking at industry conferences around the globe.

Justin's main research focus at the Institute is on the management and execution of numerous China-based projects. He focuses on thought leadership research trying to document best-practice in marketing and advertising execution and strategy. He is experienced in finding ways to solve problems in emerging markets where data acquisition is a major challenge.

Close
  • close

About me

  • back
  • close

Professional Associations

Close
  • close

About me

  • back
  • close

Experience

Qualifications

  • Doctor of Philosophy The University of South Australia

  • Master of Business Administration (International Hotel & Restaurant Management) The University of South Australia

Work history

Postdoctoral Research Fellow in Wine Marketing, Ehrenberg-Bass Institute for Marketing Science, University of South Australia  2015-present

Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia  2012-2015

Senior Research Consultant, Australian Consumer Retail Services Research Unit, Monash University  2011-2012

Lecturer, Ecole Superieure d'Agricultures, Angers, France  2010-2011

Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia  2005-2009

Close
  • About me
  • Experience
  • close

Research

Research themes

  • Transforming industries
  • Transforming societies

Research focus

  • Marketing
  • Tourism
  • Business and Management
  • Commercial Services
  • Advertising

Highlights

Advertising, Media, Brand Building & Retailing in China, Wine & Food Marketing, Consumer Behaviour

  • close

Research

  • back
  • close

Projects

Excludes commercial-in-confidence projects.

  • Consumer behaviour research, Various, 01/01/2015 - 31/12/2020

  • Brand equity and brand health measurement, Various, 01/01/2015 - 31/12/2020

  • Laws of growth analysis, Various, 01/01/2015 - 31/12/2020

  • Mental availability measurement, Various, 01/01/2015 - 31/12/2020

  • Customer and stakeholder satisfaction, Various, 01/01/2015 - 31/12/2020

  • Customer loyalty tracking, Various, 01/01/2015 - 31/12/2020

  • Creating opportunity for Australian 'fine' wine in China, Australian Grape and Wine Authority - R&D Call, 26/09/2016 - 31/03/2019

  • Driving the strategic growth of Australian wines in the US export market, Australian Grape and Wine Authority - R&D Call, 30/06/2016 - 31/12/2018

  • The China Wine Barometer (CWB): A look into the future, GWRDC - Research and Development Call for Applications, 01/01/2013 - 17/07/2016

  • Understanding Asian market demand using international students in Australia, GWRDC - Research and Development Call for Applications, 01/01/2012 - 30/06/2015

  • They came, they liked, and they buy when they go home: Harnessing inbound tourists for wine export, GWRDC - Research and Development Call for Applications, 02/01/2013 - 31/03/2015

  • Understanding Chinese sensory preferences for varied wine styles and the language used to describe them, GWRDC - Research and Development Call for Applications, 01/01/2013 - 31/12/2013

Close
  • close

Research

  • back
  • close

Outputs

Research since 2008 is shown below. To see earlier years visit ORCID or Scopus

Open access indicates that an output is open access.

Books

Year Output
2016

Bruwer, J, Lockshin, L, Corsi, A, Cohen, J & Hirche, M 2016, 9th Academy of Wine Business Research Conference Proceedings: wine business research that matters, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Adelaide, Australia.

Open access

Chapters

Year Output
2017

Corsi, A, Cohen, J & Lockshin, L 2017, 'Store image perception of retail outlets for wine in China', in R Capitello, S Charters, D Menival & J Yuan (eds), The wine value chain in China, Chandos Publishing, United States, ch. 6, pp. 81-99.

3

Journal Articles

Year Output
2019

Cohen, J, Driesener, C, Huang, A, Lockshin, L, Corsi, A, Bruwer, J & Lee, R 2019, 'What brings a Chinese alcohol drinker into the wine category?', Wine & viticulture journal, vol. 34, no. 1, pp. 67-68.

2019

Cohen, J, Driesener, C, Huang, A, Lockshin, L, Corsi, A, Bruwer, J & Lee, R 2019, 'What brings a Chinese alcohol drinker into the wine category?', Wine and viticulture journal, vol. 34, no. 1, pp. 67-68.

2018

Bogomolova, S, Oppewal, H, Cohen, J & Yao, J 2018, 'How the layout of a unit price label affects eye-movements and product choice: an eye-tracking investigation', Journal of business research, in press, pp. 1-15.

7
2018

Bruwer, J & Cohen, J 2018, 'Restaurants and wine by-the-glass consumption: motivational process model of risk perception, involvement and information-related behaviour', International journal of hospitality management, in press, pp. 1-30.

2018

Caruso, W, Corsi, AM, Bogomolova, S, Cohen, J, Sharp, A, Lockshin, L & Tan, PJ 2018, 'The real estate value of supermarket endcaps why location in-store matters', Journal of advertising research, vol. 58, no. 2, pp. 177-188.

2
2018

Cohen, J & Lockshin, L 2018, 'Weibo the way to go', Wine business monthly, May/June, pp. 34-36.

2018

Cohen, J, Driesener, C, Huang, A, Corsi, AM & Sbalchiero, F 2018, 'We need to be thinking about all alcohol drinkers in China', Wine & viticulture journal, vol. 33, no. 2, pp. 60-61.

2018

Driesener, C, Cohen, J, Huang, A & Corsi, A 2018, 'The danger of relying on anecdotal information in China', Wine & viticulture journal, vol. 33, no. 4, pp. 71-72.

2018

Haberstroh, K, Orth, UR, Bouzdine-Chameeva, T, Cohen, J, Corsi, AM, Crouch, R & De Marchi, R 2018, 'Through the lens of self-construal: Cross-cultural variation in consumers' appreciation of harmony in marketing visuals', International marketing review, vol. 35, no. 3, pp. 429-457.

2018

Nguyen, C, Romaniuk, J, Faulkner, M & Cohen, J 2018, 'Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory', Marketing letters, vol. 29, no. 1, pp. 37-38.

1 2
2018

Nguyen, C, Romaniuk, J, Faulkner, M & Cohen, J 2018, 'Does an expanded brand user base of co-branded advertising help ad-memorability?', International journal of market research, vol. 60, no. 4, pp. 366-379.

Open access
2018

Tan, PJ, Corsi, A, Cohen, J, Sharp, A, Lockshin, L, Caruso, W & Bogomolova, S 2018, 'Assessing the sales effectiveness of differently located endcaps in a supermarket', Journal of retailing and consumer services, vol. 43, pp. 200-208.

1 48
2017

Bruwer, J, Perez, PAA & Cohen, J 2017, 'Restaurants and the single-serve wine by-the-glass conundrum: risk perception and reduction effects', International journal of hospitality management, vol. 62, pp. 43-52.

3 1
2017

Celhay, F, Masson, J, Garcia, K, Folcher, P & Cohen, J 2017, 'Package graphic design and innovation: a comparative study of Bordeaux and Barossa wine visual codes', Recherche et applications en marketing, vol. 32, no. 2, pp. 46-70.

3 2 11
2017

Cohen, J, Corsi, A, Lockshin, L, Bruwer, J & Lee, R 2017, 'What do 'luxury', premium' and 'fine' wine mean in China?', Wine and viticulture journal, vol. 32, no. 3, pp. 63-64.

2017

Corsi, A, Cohen, J & Lockshin, L 2017, 'Consumption occasion affects how Chinese consumers buy wine', Wine & viticulture journal, vol. 32, no. 1, pp. 63-64.

2017

Corsi, AM, Cohen, J, Lockshin, L & Williamson, P 2017, 'Testing lexical equivalences for wine flavours in emerging markets: do hawthorns taste like blackberries?', Food quality and preference, vol. 62, pp. 296-306.

Open access
2017

Lockshin, L, Corsi, AM, Cohen, J, Lee, R & Williamson, P 2017, 'West versus east: measuring the development of Chinese wine preferences', Food quality and preference, vol. 56, pp. 256-265.

Open access 17 13
2016

Chen, X, Bruwer, J, Cohen, J & Goodman, S 2016, 'A wine tourist behavior model for Australian winery cellar doors', Tourism analysis, vol. 21, pp. 77-91.

6 3
2016

Cohen, J, Corsi, A & Lockshin, L 2016, 'Fish where the fish are', Wine & viticulture journal, vol. 31, no. 6, pp. 61-62.

2016

Corsi, AM, Cohen, J & Lockshin, L 2016, 'A health check-up: how are Australia and its regions trending in China?', Wine & viticulture journal, vol. 31, no. 5, pp. 66-67.

2015

Celhay, F, Boyselle, J & Cohen, J 2015, 'Food packages and communication through typeface design: The exoticism of exotypes', Food quality and preference, vol. 39, pp. 167-175.

15 12 2
2015

Chen, X, Goodman, S, Bruwer, J & Cohen, J 2015, 'Beyond better wine: the impact of experiential and monetary value on wine tourists' loyalty intentions', Asia Pacific journal of tourism research, vol. 21, no. 2, pp. 172-192.

Open access 4 3 1
2015

Corsi, A, Cohen, J & Lockshin, L 2015, 'Optimising the impact of wine education on Asian consumers: training with Western or Chinese terminology', Wine & Viticulture Journal, vol. 30, no. 3, pp. 68-69.

2015

Corsi, A, Cohen, J & Lockshin, L 2015, 'What every wine brand needs to know about on-premise in China', Wine & viticulture journal, vol. 30, no. 1, pp. 67-68.

2015

Lee, R, Corsi, AM, Cohen, J & Lockshin, L 2015, 'They came, they like and they buy: turning tourists into long-term customers', Wine & viticulture journal, vol. 30, no. 6, pp. 64-65.

2014

Campbell, C, Cohen, J & Ma, J 2014, 'Speaker's box: advertisements just aren't advertisements anymore: a new typology for evolving forms of online "advertising"', Journal of advertising research, vol. 54, no. 1, pp. 7-10.

Open access 9 8
2014

Cohen, J, Corsi, AM & Lockshin, L 2014, ''Writing to learn' or 'learning to write': Is there a place for self-reported reviews in wine education?', Wine and viticulture journal, vol. 29, no. 2, pp. 71-73.

2014

Cohen, J, Corsi, AM & Lockshin, L 2014, 'Are Australian wines well known in China?', Wine and viticulture journal, vol. 29, no. 1, pp. 62-63.

2014

Cohen, J, Corsi, AM & Lockshin, L 2014, 'Forget special occasions, it is time to relax in China', Wine and viticulture journal, vol. 29, no. 4, pp. 66-67.

2014

Cohen, J, Lockshin, L & Corsi, A 2014, 'Playing the long game in China: how the Chinese lexicon can support market development', Wine & viticulture journal, vol. 29, no. 6, pp. 56-57.

2012

Cohen, J, Lockshin, L & Sharp, BM 2012, 'A better understanding of the structure of a wine market using the attribute of variety', International journal of business and globalisation, vol. 8, no. 1, pp. 66-80.

5
2011

Lockshin, LS, Cohen, E & Zhou, X-F 2011, 'What Influences five-star Beijing restaurants in making wine lists?', Journal of wine research, vol. 22, no. 3, pp. 227-243.

4 1

Conferences

Year Output
2017

Corsi, AM, Cohen, J & Lockshin, L 2017, 'How consumption occasions shape consumer preferences: a discrete choice experiment approach', 10th International conference of the Academy of Wine Business Research, Sonoma State University, pp. 117-124.

Open access
2016

Chen, X, Goodman, S, Cohen, J & Bruwer, J 2016, 'Wine tourists' loyalty intentions: toward an integrated behaviour model', in J Bruwer et al. (eds), 9th Academy of Wine Business Research Conference: Wine Business Research that Matters, University of South Australia, pp. 502-509.

Open access
2016

Haberstroh, K, Orth, U, Bouzdine-Chameeva, T, Cohen, J, Corsi, A, Crouch, R & De Marchi, R 2016, 'Designing culturally specific wine packages: the case of visual harmony', in J Bruwer et al. (eds), 9th Academy of Wine Business Research Conference, Academy of Wine Business Research, pp. 342-352.

Open access
2015

Caruso, W, Bogomolova, S, Corsi, A, Cohen, J, Sharp, A & Lockshin, L 2015, 'Exploring the effectiveness of endcap locations in a supermarket: early evidence from in-store video observations', 2015 ANZMAC Conference, ANZMAC, pp. 254-260.

Open access

Reports

Year Output
2018

Lockshin, L, Louviere, J, Corsi, AM, Bruwer, J & Cohen, J 2018, Driving the strategic growth of Australian wines in the US export market, University of South Australia, Australia.

Open access
2016

Corsi, AM, Cohen, J & Lockshin, L 2016, The China Wine Barometer (CWB): a look into the future, Wine Australia, Australia.

Open access
2015

Corsi, AM, Cohen, J & Lockshin, L 2015, Understanding Asian market demand using Asian consumers in Australia, University of South Australia, Australia.

Open access
2014

Corsi, AM, Cohen, J & Lockshin, L 2014, Understanding Chinese sensory preferences for varied wine styles and the language used to describe them, University Of South Australia, Australia.

Open access
Close
  • close

Research

  • back
  • close

Current research & highlights

Advertising, Media, Brand Building & Retailing in China, Wine & Food Marketing, Consumer Behaviour

Close
  • Projects
  • Outputs
  • Current research & highlights
  • close

External engagement & recognition

Collaborations

  • close

External engagement & recognition

  • back
  • close

Collaborations

Organisation Country
De Marchi and Industry Fruit Ltda BRAZIL
Flinders University AUSTRALIA
Groupe Sup de Co Montpellier Business School FRANCE
Kedge Business School HONG KONG
Kent State University UNITED STATES
Macquarie University AUSTRALIA
Monash University AUSTRALIA
Montpellier Recherche Management FRANCE
The Australian Wine Research Institute AUSTRALIA
University of Adelaide AUSTRALIA
University of Kiel GERMANY
University of Montpellier FRANCE
University of South Australia AUSTRALIA
Close
  • close

External engagement & recognition

  • back
  • close

External engagement & recognition

Engagement/recognition Year

Best Quantitative Paper

Academy of Wine Business Research Conference, USA

2017

Member

Academy of Wine Business Research

2016

Member

American Association of Wine Economists

2016

Best Paper, Academy for Wine Business Research Conference, Germany

Academy of Wine Business Research

2014

Runner up for best paper award

Academy of Wine Business Research Conference, Brock University

2013
Close
  • Collaborations
  • External engagement & recognition
  • close

Teaching & student supervision

Highlights

Consumer Behaviour, Branding, Wine Marketing

  • close

Teaching & student supervision

  • back
  • close

Courses and programs

Courses I teach and/or co-ordinate

  • MARK 5081 Wine Marketing (2018)
  • BUSS 5245 Strategic Marketing (2019)
  • BUSS 5245 Strategic Marketing (2018)
  • BUSS 5422 International Study Tour Project (2018)
  • BUSS 2063 International Business Project (2018)
Close
  • close

Teaching & student supervision

  • back
  • close

Research degree supervision

Supervisions from 2010 shown

Thesis title Student status
Drivers and inhibitors of consumer adoption to a new product category in emerging market: the case of wine in china Current
Is anyone listening? Audience and media factors influencing radio ad avoidance Current
What’s in your basket? Documenting fundamental buying patterns across shopping baskets Current
Advertising two brands: studying the effects of co-advertising on ad and brand memorability Completed
Sales effectiveness of supermarket endcaps: does location matter? Completed
The impact of shelf space on brand choice: an experiment comparing store brands and national brands Completed
The power of the endcap: use of endcaps by: retailers/manufacturers & shoppers Completed
What's the category got to do with it: investigation of retailer performance at the category level in the UK market Completed
Close
  • Courses and programs
  • Research degree supervision
  • close

About me

  • back
  • close

Gallery

Dr Justin Cohen
Close
more less

Contact us

  • Enquire online

International Students

  • +618 8302 0114
  • Further contact details

Australian Students

  • 08 8302 2376

General Enquiries

  • 08 8302 6611
  • Further contact details

Links & legal

  • CRICOS Provider no 00121B
  • Web accessibility
  • Disclaimers
  • Privacy Statement
  • Copyright 2014
  • Connect with UniSA
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram

Aboriginal art imageUniSA respects the Kaurna, Boandik and Barngarla peoples’ spiritual relationship with their country.

SA

Australian Technology Network