Kellie is a Marketing Scientist for the Ehrenberg-Bass Institute. As a Marketing Scientist, Kellie undertakes research projects for local and international brands in a variety of categories, with experience in Laws of Growth, Category Entry Point, and Distinctive Asset research. Kellie holds a Bachelor of Business Marketing and Design. Her primary research area is focused on advertising reach, investigating and controlling for false recognition.
About me
Kellie is a Marketing Scientist for the Ehrenberg-Bass Institute. As a Marketing Scientist, Kellie undertakes research projects for local and international brands in a variety of categories, with experience in Laws of Growth, Category Entry Point, and Distinctive Asset research. Kellie holds a Bachelor of Business Marketing and Design. Her primary research area is focused on advertising reach, investigating and controlling for false recognition.
Teaching & student supervision