As a world-leading centre for research in marketing, the Institute makes fundamental discoveries about consumer behaviour.
About me
Research
Excludes commercial-in-confidence projects.
Research since 2008 is shown below.
Open access indicates that an output is open access.
Vaughan, K, Beal, V & Romaniuk, J 2016, 'Can brand users really remember advertising more than nonusers? Testing an empirical generalization across six advertising awareness measures', Journal of advertising research, vol. 56, no. 3, pp. 311-320.
External engagement & recognition
Teaching & student supervision
