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Miss Kelly Vaughan

  • Tutor School of Marketing
  • email Kelly.Vaughan@unisa.edu.au
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About me

About me

School of Marketing

One of Australia’s leading centres for marketing education and research, the School prepares students for a range of careers.

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Research

Research focus

  • Marketing
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Excludes commercial-in-confidence projects.

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Outputs

Research since 2008 is shown below.

Open access indicates that an output is open access.

Journal Articles

Year Output
2016

Vaughan, K, Beal, V & Romaniuk, J 2016, 'Can brand users really remember advertising more than nonusers? Testing an empirical generalization across six advertising awareness measures', Journal of advertising research, vol. 56, no. 3, pp. 311-320.

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External engagement & recognition

Collaborations

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Collaborations

Organisation Country
University of South Australia AUSTRALIA
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Teaching & student supervision

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Courses and programs

Courses I teach and/or co-ordinate

  • MARK 5080 e-Marketing (2017)
  • MARK 3016 Digital Marketing (2018)
  • MARK 3016 Digital Marketing (2017)
  • MARK 2007 Advertising (2017)
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