Professor Larry Lockshin

Emeritus Professor UniSA Business

City West Campus (Y4-36)
tel +61 8 830 20261

email Larry.Lockshin@unisa.edu.au

Alternative contact

Available for media comment
Research Degree Supervisor

About me

Wine marketing research
Consumer behaviour research
Shopping research
Packaging research

Professor Larry Lockshin is the Emeritus Professor of Wine Marketing at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia: Business. Professor Lockshin leads research into marketing related to consumer choice, packaging and retailing, and is an acknowledged specialist in all aspects of the Australian and global wine business.

Professor Lockshin holds a Bachelor of Arts (BA) from Ohio State University, a Master of Science (M.Sc) in Viticulture and Agricultural Economics from Cornell University, and a PhD in Marketing from Ohio State. He has been a Fulbright Scholar to Freiberg University in Germany, and held a range of academic positions around the globe.

Professor Lockshin has a prodigious research record,... Read more

UniSA Business

Recognised and respected for our quality education, career outcomes and research expertise, UniSA Business creates leaders for change and transforms modern business practice.

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Research

Research focus

Marketing
Business and Management
Commercial Services
Tourism
Food Sciences

Highlights

Wine Marketing - consumer behaviour and wine choice domestically and cross culturally. Major projects understanding Chinese wine consumers in China and as tourists, who return to shop in China

China Wine Barometer - six wave survey of Chinese wine consumers and perceptions of the CHinese wine market.
Chinese Wine Lexicon - developed a set of consumer-based wine descriptors using Chinese referenced flavours and aromas
Chinese tourists - perceptions and images of Australia and Australian products as affected by visits to Australian and subsequent purchasing behaviour
The effect of taglines and country of origin information on Chinese consumers wine choices over time
Barriers and enhancers to the adoption of wine as a product category... Read more

Research

Outputs

Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus

Open access indicates that an output is open access.

Books

Year	Output
2016	Bruwer, J, Lockshin, L, Corsi, A, Cohen, J & Hirche, M 2016, 9th Academy of Wine Business Research Conference Proceedings: wine business research that matters, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Adelaide, Australia. Open access
2015	Lockshin, L 2015, This little pinot went to market: a guide to wine marketing, Newstyle Media, Australia.

Chapters

Year	Output
2022	Cohen, J, Lockshin, L, Corsi, A, Bruwer, J, Driesener, C & Lee, R 2022, 'The China wine market: how wine is gaining cultural value in Chinese culture', in S Charters et al. (eds), The Routledge Handbook of Wine and Culture, Routledge, UK, ch. 42, pp. 405-414. Open access
2020	Lockshin, L & Cohen, J 2020, 'Wine Trends in China', in HL Meiselman (ed.), Handbook of Eating and Drinking: Interdisciplinary Perspectives, Springer, Switzerland, ch. 72, pp. 575-592.
2019	Lockshin, L & Corsi, A 2019, 'Consumer research for wine', in HL Meiselman (ed.), Handbook of eating and drinking, Springer, Switzerland, ch. 7, pp. 525-542. 2
2017	Corsi, A, Cohen, J & Lockshin, L 2017, 'Store image perception of retail outlets for wine in China', in R Capitello et al. (eds), The wine value chain in China, Chandos Publishing, US, ch. 6, pp. 81-99. 3
2016	Cohen, E & Lockshin, L 2016, 'Best-worst scaling method: application to hospitality and tourism research', in M Uysal, Z Schwartz & E Sirakaya-Turk (eds), Management science in hospitality and tourism: theory, practice and applications, Apple Academic Press, Australia, ch. 5, pp. 85-98. 1
2015	Lockshin, L & Cohen, E 2015, 'How consumers choose wine: using best-worst scaling across countries', in JJ Louviere, TN Flynn & AAJ Marley (eds), Best-worst scaling: theory, methods and applications, Cambridge University Press, UK, ch. 8, pp. 159-176. 12
2013	Lockshin, L 2013, 'The future of the champagne brand', in S Charters (ed.), The business of champagne : a delicate balance, Routledge, UK, ch. 8, pp. 105-118. 2
2012	Liao, L, Corsi, AM, Lockshin, L & Chrysochou, P 2012, 'Unconscious emotional effects of packaging design elements', in G Muratovski (ed.), agIdeas research: design for business, AgIdeas, Australia, vol. 1, ch. 11, pp. 152-163.
2012	Piñero De Plaza, MA, Lockshin, L, Kennedy, R & Corsi, AM 2012, 'A new behavioural methodology: measuring the effect of packaging design on shopper's memory', in G Muratovski (ed.), agIdeas research: design for business, AgIdeas, Australia, vol. 1, ch. 10, pp. 140-149.
2010	Lockshin, L & Mueller, S 2010, 'Pricing for new product development', in SR Jaeger & H MacFie (eds), Consumer driven innovation in food and personal care products, Woodhead, Oxford, ch. 11, pp. 303-330. 1
2008	Spawton, ACL & Lockshin, LS 2008, 'Global Marketing and Exporting', in Liz Thach and Tim Matz, Wine A Global Business, 2, Miranda Press, USA, pp. 273-313.

Journal Articles

Year	Output
2024	Bandyopadhyay, A, Hall, J, Wong, HY, Lockshin, L, Zhang, Y & Thaichon, P 2024, ''Regions' as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect', Asia Pacific Journal of Marketing and Logistics, vol. 36, no. 2, pp. 457-479. Open access 4 2
2024	Bruwer, J, Cohen, J, Driesener, C, Corsi, A, Lee, R, Huang, A & Lockshin, L 2024, 'Chinese wine consumers' product evaluation: effects of product involvement, ethnocentrism, product experience and antecedents', Australasian Marketing Journal, vol. 32, no. 2, pp. 139-150. Open access 5 6 1
2024	Jeffery, T, Hirche, M, Faulkner, M, Page, B, Trinh, G, Bruwer, J & Lockshin, L 2024, 'Branding consistency across product portfolios in the wine industry', International Journal of Wine Business Research, online, pp. 1-16. Open access 1
2024	Saeed, MR, Khan, H, Lee, R, Lockshin, L, Bellman, S, Cohen, J & Yang, S 2024, 'Construal level theory in advertising research: a systematic review and directions for future research', Journal of Business Research, vol. 183, article no. 114870, pp. 1-15. Open access
2024	Saeed, MR, Lee, R, Lockshin, L, Bellman, S, Yang, S & Cohen, J 2024, 'How best to advertise low-fit brand extensions: a construal level theory perspective', Journal of Consumer Marketing, vol. 41, no. 1, pp. 94-109. Open access
2023	Hirche, M, Loose, S, Lockshin, L & Nenycz-Thiel, M 2023, 'Distribution velocity in wine retailing', Wine Economics and Policy, vol. 12, no. 2, pp. 31-41. Open access 1
2023	Mesidis, J, Lockshin, L, Corsi, A & Cohen, J 2023, 'Wolf Blass Foundation: a bottle by any other name', November/December 2022, pp. 62-63.
2023	Mesidis, J, Lockshin, L, Corsi, AM, Page, B & Cohen, J 2023, 'Measuring the effect of product and environmental messaging attributes on alternative wine packaging choices', Journal of Cleaner Production, vol. 431, article no. 139502, pp. 1-12. 2 120
2022	Chowdhury, S, Barker, A, Trinh, G & Lockshin, L 2022, 'Using the Dirichlet model to predict how fashion brands compete and grow on eBay', Journal of Consumer Behaviour, vol. 21, no. 1, pp. 63-79. Open access 2 3
2022	Corsi, AM, Lockshin, L, Louviere, J, Cohen, J & Bruwer, J 2022, 'Bridging the gap between trade operators and consumers to better understand the U.S. wine market: a simultaneous application of discrete choice experiments', Industrial Marketing Management, vol. 106, pp. 152-165. 2 2 1
2022	Lau, JHT, Khan, H, Lee, R, Lockshin, L, Sharp, A, Buckley, J & Midgley, R 2022, 'Tackling obesity in aged-care homes: the effects of environmental cues', European Journal of Marketing, vol. 56, no. 11, pp. 3054-3077. Open access 4 3
2022	Mesidis, J, Page, B, Lockshin, L, Corsi, A & Cohen, J 2022, 'How can we get consumers to try alternatives to glass packaging?', Wine and Viticulture Journal, vol. 37, no. 2, pp. 60-62.
2022	Tan, PJ, Tanusondjaja, A, Corsi, A, Lockshin, L, Villani, C & Bogomolova, S 2022, 'Audit and benchmarking of supermarket catalog composition in five countries', International Journal of Advertising, online, pp. 1-28.
2021	Corsi, AM, Lockshin, L & Bruwer, J 2021, 'The evolution of Australian wine consumer habits in the year of the COVID-19 pandemic', Wine and Viticulture Journal, vol. 36, no. 2, pp. 71-73.
2021	Hirche, M, Greenacre, L, Nenycz-Thiel, M, Loose, S & Lockshin, L 2021, 'SKU performance and distribution: a large-scale analysis of the role of product characteristics with store scanner data', Journal of Retailing and Consumer Services, vol. 61, article no. 102533, pp. 1-10. 8 8
2021	Hirche, M, Haensch, J & Lockshin, L 2021, 'Comparing the day temperature and holiday effects on retail sales of alcoholic beverages - a time-series analysis', International Journal of Wine Business Research, vol. 33, no. 3, pp. 432-455. Open access 7 6
2021	Mesidis, J, Page, B, Lockshin, L, Corsi, A & Cohen, J 2021, 'A bottle by any other name: how can we get consumers to try alternative wine packaging?', Australian and New Zealand Grapegrower and Winemaker, no. 692, pp. 73-75.
2021	Tan, PJ, Tanusondjaja, A, Corsi, A, Lockshin, L, Villani, C & Bogomolova, S 2021, 'Behavioural and psychographic characteristics of supermarket catalogue users', Journal of Retailing and Consumer Services, vol. 60, article no. 102469, pp. 1-9. Open access 10 8
2020	Cohen, J, Driesener, C, Huang, A, Lockshin, L, Corsi, A, Bruwer, J & Lee, R 2020, 'China: Exploring media options to reach wine buyers in China'', Wine and Viticulture Journal, vol. 35, no. 3, pp. 68-69.
2020	Cohen, J, Driesener, C, Huang, A, Lockshin, L, Corsi, A, Bruwer, J & Lee, R 2020, 'The mental availability of different countries of origin in China', Wine and Viticulture Journal, vol. 35, no. 1, pp. 68-69.
2020	Cohen, J, Driesener, C, Huang, A, Lockshin, L, Corsi, A, Bruwer, J & Lee, R 2020, 'Where wine is bought in China and why it matters', Wine and Viticulture Journal, vol. 35, no. 2, pp. 55-56.
2020	Corsi, A, Lockshin, L, Cohen, J, Louviere, J & Bruwer, J 2020, 'Driving the strategic growth of Australian wines in the US market - Stage 4', Wine and Viticulture Journal, pp. 61-61.
2020	Corsi, AM, Modroño, JI, Mariel, P, Cohen, J & Lockshin, L 2020, 'How are personal values related to choice drivers? An application with Chinese wine consumers', Food Quality and Preference, vol. 86, article no. 103989, pp. 1-10. 4 4 1
2020	Gray, E, Lau, H, Lee, R, Lockshin, L, Nguyen, C & Zhu, Y 2020, 'Effectiveness of food-related cues and portion size effect', Australasian Marketing Journal, vol. 28, no. 4, pp. 325-331. Open access 2 2 52
2020	Lockshin, L & Corsi, AM 2020, 'Key research topics likely to generate Australian and other wine producer countries' support during the period 2020-2030', International Journal of Wine Business Research, vol. 32, no. 4, pp. 493-502. 7 6
2020	Onur, I, Bruwer, J & Lockshin, L 2020, 'Reducing information asymmetry in the auctioning of non-perishable experience goods: the case of online wine auctions', Journal of Retailing and Consumer Services, vol. 54, article no. 102060, pp. 1-13. Open access 12 9
2020	Ribeiro, T, Corsi, A, Lockshin, L, Louviere, J & Mueller Loose, S 2020, 'Analysis of consumer preferences for information and expert opinion using a discrete choice experiment', Portuguese Economic Journal, vol. 19, no. 1, pp. 67-80. Open access 10 7
2020	Trinh, G, Khan, H & Lockshin, L 2020, 'Purchasing behaviour of ethnicities: are they different?', International Business Review, vol. 29, no. 4, article no. 101519, pp. 1-7. 11 10
2019	Bogomolova, S, Anesbury, Z, Lockshin, L, Kapulski, N & Bogomolov, T 2019, 'Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time', Journal of Retailing and Consumer Services, vol. 46, pp. 121-129. Open access 8 8
2019	Cohen, J, Driesener, C, Huang, A, Lockshin, L, Corsi, A, Bruwer, J & Lee, R 2019, 'What brings a Chinese alcohol drinker into the wine category?', Wine and Viticulture Journal, vol. 34, no. 1, pp. 67-68.
2019	Corsi, AM, Lockshin, L, Cohen, J, Louviere, J & Bruwer, J 2019, 'Driving the strategic growth of Australian wines in the US market - stage 2', Wine and Viticulture Journal, vol. 34, no. 3, pp. 54-55.
2019	Corsi, AM, Lockshin, L, Cohen, J, Louviere, J & Bruwer, J 2019, 'Driving the strategic growth of Australian wines in the US market - stage 3', Wine and Viticulture Journal, vol. 34, no. 4, pp. 64-65.
2019	Lee, R, Lockshin, L, Cohen, J & Corsi, A 2019, 'A latent growth model of destination image's halo effect', Annals of Tourism Research, vol. 79, article no. 102767, pp. 1-13. 23 20 1
2019	Orth, UR, Lockshin, L, Spielmann, N & Holm, M 2019, 'Design antecedents of telepresence in virtual service environments', Journal of Service Research, vol. 22, no. 2, pp. 202-218. 29 25
2019	Page, B, Sharp, A, Lockshin, L & Sorensen, H 2019, 'Using the Eyberg Child Behaviour Inventory to investigate pester power', Journal of Retailing and Consumer Services, vol. 47, pp. 265-271. Open access 9 8
2019	Trinh, G, Corsi, A & Lockshin, L 2019, 'How country of origins of food products compete and grow', Journal of Retailing and Consumer Services, vol. 49, pp. 231-241. 22 21 1
2018	Bogomolova, S, Loch, A, Lockshin, L & Buckley, J 2018, 'Consumer factors associated with purchasing local versus global value chain foods', Renewable Agriculture and Food Systems, vol. 33, no. 1, pp. 33-46. Open access 16 16 3
2018	Caruso, W, Corsi, AM, Bogomolova, S, Cohen, J, Sharp, A, Lockshin, L & Tan, PJ 2018, 'The real estate value of supermarket endcaps: why location in-store matters', Journal of Advertising Research, vol. 58, no. 2, pp. 177-188. Open access 11 10
2018	Cohen, J & Lockshin, L 2018, 'Weibo the way to go', Wine Business Monthly: the industry's leading print publication for wineries and growers, May/June, pp. 34-36.
2018	Hirche, M & Lockshin, L 2018, 'How can a wine brand compensate for limited distribution?', Wine and Viticulture Journal, vol. 33, no. 4, pp. 74-76.
2018	Tan, PJ, Corsi, A, Cohen, J, Sharp, A, Lockshin, L, Caruso, W & Bogomolova, S 2018, 'Assessing the sales effectiveness of differently located endcaps in a supermarket', Journal of Retailing and Consumer Services, vol. 43, pp. 200-208. Open access 17 17 56
2018	Williamson, P, Mueller-Loose, S, Lockshin, L & Francis, I 2018, 'More hawthorn and less dried longan: the role of information and taste on red wine consumer preferences in China', Australian Journal of Grape and Wine Research, vol. 24, no. 1, pp. 113-124. 11 6
2017	Cohen, J, Corsi, A, Lockshin, L, Bruwer, J & Lee, R 2017, 'What do 'luxury', 'premium' and 'fine' wine mean in China?', Wine and Viticulture Journal, vol. 32, no. 3, pp. 63-64.
2017	Cohen, J, Corsi, A, Lockshin, L, Lee, R & Bruwer, J 2017, 'China: this isn't the time to pat ourselves on the back', Wine and Viticulture Journal, vol. 32, no. 2, pp. 28-29.
2017	Corsi, A, Cohen, J & Lockshin, L 2017, 'Consumption occasion affects how Chinese consumers buy wine', Wine and Viticulture Journal, vol. 32, no. 1, pp. 63-64.
2017	Corsi, A, Lockshin, L, Cohen, J, Louviere, J & Bruwer, J 2017, 'Driving the strategic growth of Australian wines in the US market', Wine and Viticulture Journal, vol. 32, no. 4, pp. 61-62.
2017	Corsi, AM, Cohen, J, Lockshin, L & Williamson, P 2017, 'Testing lexical equivalences for wine flavours in emerging markets: do hawthorns taste like blackberries?', Food Quality and Preference, vol. 62, pp. 296-306. Open access 10 9
2017	Huang, A, Dawes, J, Lockshin, L & Greenacre, L 2017, 'Consumer response to price changes in higher-priced brands', Journal of Retailing and Consumer Services, vol. 39, pp. 1-10. 30 24
2017	Huang, A, Dawes, J, Lockshin, L & Greenacre, L 2017, 'Understanding consumer response to price changes for high-priced wine brands', Wine and Viticulture Journal, vol. 32, no. 3, pp. 1-24.
2017	Khan, H, Lee, R & Lockshin, L 2017, 'The effects of packaging localisation of Western brands in non-Western emerging markets', Journal of Product and Brand Management, vol. 26, no. 6, pp. 589-599. Open access 15 15
2017	Khan, H, Lockshin, L, Lee, R & Corsi, A 2017, 'When is it necessary to localise product packaging?', Journal of Consumer Marketing, vol. 34, no. 5, pp. 373-383. Open access 13 8
2017	Lockshin, L, Corsi, AM, Cohen, J, Lee, R & Williamson, P 2017, 'West versus east: measuring the development of Chinese wine preferences', Food Quality and Preference, vol. 56, pp. 256-265. Open access 51 39
2017	Nallaperuma, K, Bandyopadhyay, A & Lockshin, L 2017, 'A comparative analysis of experts' and consumers' perceptions of regionality in Australian wine purchase decisions', Journal of Wine Research, vol. 28, no. 3, pp. 194-215. Open access 11
2017	Page, B, Sharp, A, Lockshin, L & Sorensen, H 2017, 'Parents and children in supermarkets: incidence and influence', Journal of Retailing and Consumer Services, vol. 40, pp. 31-39. Open access 27 25 2
2017	Williamson, PO, Mueller Loose, S, Lockshin, L & Francis, L 2017, 'Predicting wine repurchase: a case of low test-retest reliability in China', International Journal of Market Research, vol. 59, no. 4, pp. 471-494. 4
2016	Bowe, J, Lee, R, Lockshin, L & Rungie, C 2016, 'A demonstration of structural choice modelling in a market research context', International Journal of Market Research, vol. 58, no. 6, pp. 859-879. Open access 33 1 1
2016	Cohen, J & Lockshin, L 2016, 'Share fare', Wine Business Monthly: the industry's leading print publication for wineries and growers, no. May/June, pp. 52-54.
2016	Cohen, J, Corsi, A & Lockshin, L 2016, 'Fish where the fish are', Wine and Viticulture Journal, vol. 31, no. 6, pp. 61-62.
2016	Corsi, AM, Cohen, J & Lockshin, L 2016, 'A health check-up: how are Australia and its regions trending in China?', Wine and Viticulture Journal, vol. 31, no. 5, pp. 66-67.
2016	Lee, R, Lockshin, L & Greenacre, L 2016, 'A memory-theory perspective of country-image formation', Journal of International Marketing, vol. 24, no. 2, pp. 62-79. 66 62
2016	Sjostrom, T, Corsi, AM & Lockshin, L 2016, 'What characterises luxury products? A study across three product categories', International Journal of Wine Business Research, vol. 28, no. 1, pp. 76-95. Open access 36 18
2016	Williamson, PO, Lockshin, L, Francis, IL & Mueller Loose, S 2016, 'Influencing consumer choice: short and medium term effect of country of origin information on wine choice', Food Quality and Preference, vol. 51, pp. 89-99. Open access 59 45
2015	Corsi, A, Cohen, J & Lockshin, L 2015, 'Optimising the impact of wine education on Asian consumers: training with Western or Chinese terminology', Wine and Viticulture Journal, vol. 30, no. 3, pp. 68-69.
2015	Corsi, A, Cohen, J & Lockshin, L 2015, 'What every wine brand needs to know about on-premise in China', Wine and Viticulture Journal, vol. 30, no. 1, pp. 67-68.
2015	Khan, H, Lee, R & Lockshin, L 2015, 'Do ethnic cues improve advertising effectiveness for ethnic consumers?', Australasian Marketing Journal, vol. 23, no. 3, pp. 218-226. 22 11
2015	Khan, H, Lee, R & Lockshin, L 2015, 'Localising the packaging of foreign food brands: a case of Muslim consumers in Pakistan', Journal of Product and Brand Management, vol. 24, no. 4, pp. 386-398. 19 16
2015	Lee, R, Corsi, AM, Cohen, J & Lockshin, L 2015, 'They came, they like and they buy: turning tourists into long-term customers', Wine and Viticulture Journal, vol. 30, no. 6, pp. 64-65.
2015	Liao, LX, Corsi, AM, Chrysochou, P & Lockshin, L 2015, 'Emotional responses towards food packaging: a joint application of self-report and physiological measures of emotion', Food Quality and Preference, vol. 42, pp. 48-55. Open access 72 65
2014	Cohen, J, Corsi, AM & Lockshin, L 2014, ''Writing to learn' or 'learning to write': is there a place for self-reported reviews in wine education?', Wine and Viticulture Journal, vol. 29, no. 2, pp. 71-73.
2014	Cohen, J, Corsi, AM & Lockshin, L 2014, 'Are Australian wines well known in China?', Wine and Viticulture Journal, vol. 29, no. 1, pp. 62-63.
2014	Cohen, J, Corsi, AM & Lockshin, L 2014, 'Forget special occasions, it is time to relax in China', Wine and Viticulture Journal, vol. 29, no. 4, pp. 66-67.
2014	Cohen, J, Lockshin, L & Corsi, A 2014, 'Playing the long game in China: how the Chinese lexicon can support market development', Wine and Viticulture Journal, vol. 29, no. 6, pp. 56-57.
2014	Sjostrom, T, Corsi, AM & Lockshin, L 2014, 'Consumer perceptions of premium and luxury wine brands', Wine and Viticulture Journal, vol. 29, no. 3, pp. 68-70.
2014	Williamson, PO, Mueller Loose, S, Lockshin, L & Francis, IL 2014, 'Thinking outside the bottle: information about Australia can increase the choice of Australian wines by Chinese consumers', Wine and Viticulture Journal, vol. 29, no. 3, pp. 71-74.
2013	Bowe, J, Lockshin, L, Lee, R & Rungie, C 2013, 'Old dogs, new tricks - rethinking country-image studies', Journal of Consumer Behaviour, vol. 12, no. 6, pp. 460-471. 18 14
2013	Habel, C & Lockshin, L 2013, 'Realizing the value of extensive replication : a theoretically robust portrayal of double jeopardy', Journal of Business Research, vol. 66, no. 9, pp. 1448-1456. 21 21
2013	Mueller Loose, S & Lockshin, L 2013, 'Testing the robustness of best worst scaling for cross-national segmentation with different numbers of choice sets', Food Quality and Preference, vol. 27, no. 2, pp. 230-242. 83 72
2012	Cohen, J, Lockshin, L & Sharp, BM 2012, 'A better understanding of the structure of a wine market using the attribute of variety', International Journal of Business and Globalisation, vol. 8, no. 1, pp. 66-80. 16
2012	Corsi, AM, Mueller, S & Lockshin, L 2012, 'Let's see what they have...: what consumers look for in restaurant wine list', Cornell Hospitality Quarterly: Hospitality Leadership Through Learning, vol. 53, no. 2, pp. 110-121. 45 38
2012	Lee, R & Lockshin, L 2012, 'Reverse country-of-origin effects of product perceptions on destination image', Journal of Travel Research, vol. 51, no. 4, pp. 502-511. 89 82
2012	Lockshin, LS & Corsi, AM 2012, 'Consumer behaviour for wine 2.0: a review since 2003 and future directions', Wine Economics and Policy, vol. 1, no. 1, pp. 2-23. Open access 284
2011	Easingwood, C, Lockshin, L & Spawton, A 2011, 'The drivers of wine regionality', Journal of Wine Research, vol. 22, no. 1, pp. 19-33. 43
2011	Lee, RYM & Lockshin, LS 2011, 'Halo effects of tourists' destination image on domestic product perceptions', Australasian Marketing Journal, vol. 19, no. 1, pp. 7-13. 60 50
2011	Lockshin, LS & Cohen, E 2011, 'Using product and retail choice attributes for cross-national segmentation', European Journal of Marketing, vol. 45, no. 7/8, pp. 1236-1252. 49 39
2011	Lockshin, LS, Cohen, E & Zhou, X-F 2011, 'What Influences five-star Beijing restaurants in making wine lists?', Journal of Wine Research, vol. 22, no. 3, pp. 227-243. 13
2011	Mueller, LSC, Lockshin, LS & Blanford, JZ 2011, 'Influences of back label text on wine choice', vol. Summer, pp. 36-38.
2011	Sirieix, L, Remaud, H, Lockshin, L, Thach, L & Lease, T 2011, 'Determinants of restaurant's owners/managers selection of wines to be offered on the wine list', Journal of Retailing and Consumer Services, vol. 18, no. 6, pp. 500-508. 27 16
2011	Trembath, R, Romaniuk, J & Lockshin, L 2011, 'Building the destination brand: an empirical comparison of two approaches', Journal of Travel and Tourism Marketing, vol. 28, no. 8, pp. 804-816. 19 17
2010	Corsi, AM & Lockshin, L 2010, 'What do Australian's look for in an on-premise wine list?', Australian and New Zealand Grapegrower and Winemaker, vol. 557, pp. 53-58.
2010	Francis, IL, Mueller, SC, Lockshin, LS & Osidacz, P 2010, 'Filling the gap - measuring sensory and marketing impacts on wine choice', vol. 562, pp. 108-111.
2010	Lockshin, LS, Blanford, JZ, Saltman, Y & Mueller Loose, SC 2010, 'Message on a bottle: The relative influence of wine back label information on wine choice', Food Quality and Preference.
2010	Lockshin, LS, Kweh, HH & Mueller, SC 2010, 'Can bottle weight be taken lightly for premium wines?', vol. 25, no. 1, pp. 26-30.
2010	Mueller Loose, SC, Osidacz, P, Lockshin, LS & Francis, IL 2010, 'Combining discrete choice and informed sensory testing in a two-stage process: Can it predict wine market share?', Food Quality and Preference, vol. 21, no. 7, pp. 741-754. 134 125
2010	Mueller, S, Lockshin, L & Louviere, JJ 2010, 'What you see may not be what you get : asking consumers what matters may not reflect what they choose', Marketing Letters, vol. 21, no. 4, pp. 335-350. 114 101
2009	Dawes, JG, Trinh, GT & Lockshin, LS 2009, 'Do product variants appeal to different segments of buyers within a category?', Journal of Product and Brand Management, vol. 18, no. 2, pp. 95-105. 14 12
2009	Francis, L, Louviere, J, Mueller, SC, Lockshin, LS & Osidacz, P 2009, 'How does shelf information influence consumers' wine choice', Australian and New Zealand Wine Industry Journal, vol. 24, no. 3, pp. 50-56.
2009	Knott, D & Lockshin, LS 2009, 'Boozing or Branding? Measuring the effects of free wine tastings at wine shops', International Journal of Wine Business Research, vol. 21, no. 4, pp. 312-324. 21 14
2009	Lockshin, LS, Mueller, SC, Osidacz, P, Louviere, J & Francis, L 2009, 'Development of a new method to measure how consumers choose wine', Australian and New Zealand Wine Industry Journal, vol. 24, no. 2, pp. 37-42.
2009	Mueller, S, Francis, I & Lockshin, L 2009, 'Comparison of best-worst and hedonic scaling for the measurement of consumer wine preferences', Australian Journal of Grape and Wine Research, vol. 15, no. 3, pp. 205-215. 33 25
2009	Remaud, HR & Lockshin, LS 2009, 'Building Brand Salience for Commodity-Based Wine Regions', International Journal of Wine Business Research, vol. 21, no. 1, pp. 79-92. 37 22
2008	Goodman, S, Lockshin, LS & Cohen, E 2008, 'Examining market segments and influencers of choice for wine using the best-worst choice method', vol. 8, no. 1, pp. 94-112. 15
2008	Knott, D & Lockshin, LS 2008, 'Snouts in the trough? Boozing or branding? The effect of free wine tastings.', (June) pp. 24-26.
2008	Lockshin, LS 2008, 'Australia needs a wine marketing conference', (Feb.) pp. 48-49.
2008	Lockshin, LS 2008, 'Australia on the defensive', (July) pp. 26-27.
2008	Lockshin, LS 2008, 'How consumers choose wines', (Oct.) pp. 32-33.
2008	Lockshin, LS 2008, 'Imagine', (Sept.) pp. 30-31.
2008	Lockshin, LS 2008, 'Marketing in a recession', (Novol.) pp. 26-27.
2008	Lockshin, LS 2008, 'Segmentation vs positioning. Explinaing the Directions to 2025 strategy.', (May 2008) pp. 26-28.
2008	Lockshin, LS 2008, 'The Spanish Revolution', (Aug.) pp. 30-31.
2008	Lockshin, LS 2008, 'The great divide: markering versus sales', (Mar. 2008) pp. 52-53.
2008	Lockshin, LS 2008, 'The region is your region this region is my region... but does anyone else care?', (Dec. 2007/Jan. 2008) pp. 66-67.
2008	Lockshin, LS 2008, 'The top 10 marketing mistakes', (Apr.) pp. 56-57.
2008	Lockshin, LS 2008, 'Time for a change?', (Dec.) pp. 26-27.

Conferences

Year	Output
2019	Cohen, J, Driesener, C, Huang, A, Lockshin, L, Corsi, A, Bruwer, J, Lee, R & Kilov, K 2019, 'Understanding the category entry points for wine in China', 11th Academy for Wine Business Research (AWBR) International Conference, Stellenbosch University, pp. 301-302.
2019	Corsi, AM, Lockshin, L, Louviere, J, Bruwer, J, Cohen, J & Kilov, K 2019, 'Does the wine trade understand wine consumers? Measuring the alignment for wine choice drivers between trade operators and consumers', in N Terblanche & C Pentz (eds), 11th Academy for Wine Business Research (AWBR) International Conference, Academy of Wine Business Research, pp. 295-297. Open access
2017	Corsi, AM, Cohen, J & Lockshin, L 2017, 'How consumption occasions shape consumer preferences: a discrete choice experiment approach', 10th International Conference of the Academy of Wine Business Research, Sonoma State University, pp. 117-124. Open access
2016	Hirche, M, Lockshin, L, Greenacre, L & Nenycz-Thiel, M 2016, 'How do retail distribution and market share measures relate in the wine category? A conceptual outline and speculation based on current knowledge', in J Bruwer et al. (eds), 9th Academy of Wine Business Research Conference: Wine Business Research that Matters (AWBR), University of South Australia, pp. 292-300. Open access
2015	Caruso, W, Bogomolova, S, Corsi, A, Cohen, J, Sharp, A & Lockshin, L 2015, 'Exploring the effectiveness of endcap locations in a supermarket: early evidence from in-store video observations', 29th Australian and New Zealand Academy of Management Conference 2015, ANZMAC, pp. 254-260. Open access
2012	Kapulski, N, Lockshin, L & Bogomolova, S 2012, 'Same old or new brands: an exploration of first time brand purchase in fast-moving consumer goods markets', Australian and New Zealand Marketing Academy Conference 2012, ANZMAC, pp. 1-7. Open access
2012	Liao, X, Corsi, AM, Lockshin, LS & Chrysochou, P 2012, 'Can packaging elements elicit consumers' emotional responses?', in R Paulo (ed.), 41st EMAC Annual Conference, European Marketing Academy, pp. 1-7.
2012	Piñero De Plaza, MA, Lockshin, L, Kennedy, R & Corsi, AM 2012, 'A new method to measure behavioral responses to packaging design elements', in R Paulo (ed.), 41st EMAC Annual Conference, European Marketing Academy, pp. 1-8.
2011	Bowe, J & Lockshin, L 2011, 'The influence of tour destination image on Chinese consumers preference for Australian wine?', 6th International Conference of the Academy for Wine Business Research (AWBR), Academy for Wine Business Research, pp. 1-10. Open access
2011	Chrysochou, P, Lockshin, L, Habenschuss, S & Trinh, G 2011, 'Does behaviour of heavy and light wine buyers differ?', 6th International Conference of the Academy for Wine Business Research (AWBR), Academy of Wine Business Research, pp. 1-8. Open access
2011	Corsi, AM, Lockshin, L & Kilov, K 2011, 'Alcohol warnings stimuli: a methodological framework for the analysis of changes in attitude and behaviour compliance towards alcoholic beverages', 6th International Conference of the Academy for Wine Business Research (AWBR), Academy for Wine Business Research, pp. 1-13. Open access
2011	Corsi, AM, Lockshin, L & Mueller, S 2011, 'Competition between and competition within: the strategic positioning of competing countries in key export markets', 6th International Conference of the Academy for Wine Business Research (AWBR), Academy for Wine Business Research, pp. 1-17. Open access
2011	Mocanu, A, Chrysochou, P, Bogomolova, S & Lockshin, L 2011, 'Packaging fluency: toward definition and conceptualisation', in M MacCarthy & D Sanders (eds), The Australian and New Zealand Marketing Academy Conference 2011, ANZMAC, pp. 1-7. Open access
2011	Mueller, S, Osidacz, P, Francis, I & Lockshin, L 2011, 'Filling the gap - how do sensory and marketing attributes interact in consumer choice?', The Fourteenth Australian Wine Industry Technical Conference, pp. 223-229. Open access
2010	Corsi, AM, Mueller, S & Lockshin, L 2010, 'How does item order and other information impact wine menu choice?', in R Brodie (ed.), 5th International Conference of the Academy of Wine Business Research, University of Auckland business school, pp. 1-10. Open access
2010	Kapulski, N, Bogomolova, S & Lockshin, L 2010, 'Incidence and factors influencing brand trial in the whisky market', in P Ballantine & J Finsterwalder (eds), Australian and New Zealand Marketing Academy Conference, ANZMAC, pp. 1-8. Open access
2010	Liao, L, Lockshin, L, Kennedy, R & Corsi, A 2010, 'The impact of emotion on effective packaging for consumer goods', in P Ballantine & J Finsterwalder (eds), ANZMAC 2010 - Doing More with Less, University of Canterbury, pp. 1-9. Open access
2010	Lockshin, L, Mueller, S & Louviere, J 2010, 'The influence of shelf information on consumers' wine choice', in R Brodie (ed.), 5th International Academy of Wine Business Research Conference, pp. 1-9. Open access
2010	Lockshin, LS, Goodman, S & Remaud, HR 2010, 'Where to shop? The influence of store choice characteristics on retail market segmentation', in Rod Brodie, Nick Lewis, AWBR 2010 5th international conference of the Academy of Wine Business Research, University of Auckland business school, pp. 1-8. Open access
2010	Loveless, K, Mueller, S, Lockshin, L & Corsi, A 2010, 'The relative importance of sustainability, quality control standards and traceability for wine consumers: a cross-national segmentation', in P Ballantine & J Finsterwalder (eds), Australian and New Zealand Marketing Academy Conference, ANZMAC, pp. 1-8. Open access
2010	Mueller, S, Osidacz, P, Francis, L & Lockshin, L 2010, 'The relative importance of extrinsic and intrinsic wine attributes: combining discrete choice and informed sensory consumer testing', in R Brodie (ed.), 5th international conference of the Academy of Wine Business Research, University of Auckland business school, pp. 1-11. Open access
2010	Piñero, MA, Lockshin, L, Kennedy, R & Corsi, A 2010, 'Distinctive elements in packaging (FMCG): an exploratory study', in P Ballantine & J Finsterwalder (eds), 2010 Australian and New Zealand Marketing Academy Conference, ANZMAC. Open access
2010	Teagle, J, Mueller, S & Lockshin, L 2010, 'How do Millennials' wine attitudes and behaviour differ from other generations?', in R Brodie (ed.), 5th International Conference of the Academy of Wine Business Research, University of Auckland business school, pp. 1-8. Open access
2009	Lee, RYM & Lockshin, LS 2009, 'Halo Effects of Travel Destination Image on Domestic Products', in Dr. Dewi Tojib, Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, pp. 1-8. Open access
2009	Russo, GL, Keynes, WL, Lockshin, LS & Dawes, JG 2009, 'A coherent pattern in consumer purchase across price tiers: Australian wine', in Dr. Dewi Tojib, Sustainable management and marketing conference 2009, ANZMAC, pp. 1-7. Open access
2008	Casini, L, Corsi, AM, Lockshin, L, Cohen, E & Goodman, S 2008, 'Consumer preferences of wine in Italy applying applying best:worst scaling', 4th International Conference of the Academy of Wine Business Research, Academy of Wine Business Research, pp. 1-21. Open access
2008	Cohen, E, d'Hauteville, F, Goodman, S, Lockshin, L & Sirieix, L 2008, 'A cross-cultural comparison of choice criteria for wine in restaurants', 4th International conference of the academy of wine business research, Academy of Wine Business Research, pp. 1-18. Open access
2008	Dawes, JG, Trinh, GT & Lockshin, LS 2008, 'Pack-size segmentation - An examination at the individual level using a person-situation variable', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, Marketing: shifting the focus from mainstream to offbeat : Australian and New Zealand marketing academy conference ANZMAC 2008, ANZMAC, pp. 1-8. Open access
2008	Goodman, S, Lockshin, L, Cohen, E, Fensterseifer, J, Ma, H, d'Hauteville, F, Sirieix, L, Orth, U, Casini, L, Corsi, A, Jaeger, S, Danaher, P, Brodie, R, Olsen, J, Thach, L & Perrouty, J-P 2008, 'International comparison of consumer choice for wine: a twelve country comparison', 4th International Conference of the Academy of Wine Business Research, Academy of Wine Business Research, pp. 1-13. Open access
2008	Mueller, S & Lockshin, L 2008, 'How important is wine packaging for consumers? On the reliability of measuring attribute importance with direct vebal versus indirect visual methods', 4th International Conference of the Academy of Wine Business Research, Academy of Wine Business Research, pp. 1-19. Open access
2008	Mueller, S, Francis, L & Lockshin, L 2008, 'The relationship between wine liking, subjective wine knowledge: does it matter who is in your 'consumer' sample?', 4th International conference of the academy of wine business research, AWBR - University of Siena, pp. 1-17. Open access
2008	Mueller, S, Rungie, C, Goodman, S, Lockshin, L & Cohen, E 2008, 'Is there more information in best worst choice data? Using the variance-covariance matrix to consider respondent heterogeneity', 4th International Conference of the Academy of Wine Business Research, Academy of Wine Business Research, pp. 1-19. Open access
2008	Remaud, H & Lockshin, L 2008, 'Rebranding a commodity-based wine region', 4th International Conference of the Academy of Wine Business Research, Academy of Wine Business Research, pp. 1-18. Open access
2008	Remaud, H, Mueller, S, Chvyl, P & Lockshin, L 2008, 'Do Australian wine consumers value organic wine?', 4th International conference of the Academy of Wine Business Research, AWBR - University of Siena, pp. 1-15. Open access
2008	Van Der Haert, S, Zidda, P & Lockshin, LS 2008, 'Channel Choice Behaviour for Different Usage Situations: The Case of the Wine Product Category', in Management & Finance Group, Dipartimento di Studi Aziendali e Sociali, 4th International Conference of the Academy of Wine Business Research, AWBR Academy of Wine Business Research, pp. 1-16. Open access

Non Traditional Outputs

Year	Output
2015	Bruwer, J & Lockshin, L 2015, Australian wine industry cellar door research study, University of South Australia. Open access

Reports

Year	Output
2020	Cohen, J, Lee, R, Lockshin, L, Driesener, C, Corsi, A & Bruwer, J 2020, What do 'premium', 'luxury' and 'fine' mean in the China wine market?, Wine Australia, Australia.
2020	Cohen, J, Lockshin, L, Driesener, C, Corsi, A, Bruwer, J & Lee, R 2020, How to build 'mental availability' in the China wine market, Wine Australia, Australia.
2020	Cohen, J, Lockshin, L, Driesener, C, Corsi, A, Bruwer, J & Lee, R 2020, How to build 'physical availability' in the China wine market, Wine Australia, Australia.
2020	Cohen, J, Lockshin, L, Driesener, C, Corsi, A, Bruwer, J & Lee, R 2020, Media planning principles for Australian wine in China, Wine Australia, Australia.
2020	Cohen, J, Lockshin, L, Driesener, C, Corsi, A, Bruwer, J & Lee, R 2020, Summary report: selling wine in China guide, Wine Australia, Australia.
2020	Cohen, J, Lockshin, L, Driesener, C, Corsi, A, Bruwer, J & Lee, R 2020, The 'laws of growth' in the China wine market, Wine Australia, Australia.
2018	Lockshin, L, Louviere, J, Corsi, AM, Bruwer, J & Cohen, J 2018, Driving the strategic growth of Australian wines in the US export market, University of South Australia, Australia. Open access
2016	Corsi, AM, Cohen, J & Lockshin, L 2016, The China Wine Barometer (CWB): a look into the future, Wine Australia, Australia. Open access
2015	Bruwer, J, Lockshin, L, Saliba, A & Hirche, M 2015, The cellar door as a catalyst for wine consumption and multiplier of sales in the Australian wine market: final report, Australian Grape and Wine Authority (AGWA), Australia. Open access
2015	Corsi, AM, Cohen, J & Lockshin, L 2015, Understanding Asian market demand using Asian consumers in Australia, University of South Australia, Australia. Open access
2015	Lee, R, Lockshin, L & Corsi, A 2015, They came, they liked, and they buy when they go home: harnessing inbound tourists for wine export : final report to Australian grape and wine authority, University of South Australia, Australia. Open access
2014	Corsi, AM, Cohen, J & Lockshin, L 2014, Understanding Chinese sensory preferences for varied wine styles and the language used to describe them, University Of South Australia, Australia. Open access
2008	O'Mahony, GB, Hall, J, Lockshin, LS, Jago, L & Brown, GP 2008, Wine tourism and subsequent wine purchase behaviour, CRC for Sustainable Tourism Pty Ltd, Gold Coast, Australia.

External engagement & recognition

Collaborations

Highlights

Highly active in the Australian wine sector as a consultant, author of regular articles in various trade magazines (Australian Wine Business Monthly; Wine and Viticulture Journal; Grape Grower and Wine Maker).

Recipient of over $2 million in grants funded from the Australian wine industry in the last 10 years.

Selected as one of the most influential people in the South Australian wine industry.

Author of the book, This Little Pinot Went to Market: A guide to wine marketing (http://www.newstylemedia.com.au/littlepinot)

External engagement & recognition

Collaborations

Organisation	Country
Aarhus University	DENMARK
BEM-Bordeaux Management School	FRANCE
Ben Gurion University of the Negev	ISRAEL
Calvary Retirement Communities	AUSTRALIA
Charles Sturt University	AUSTRALIA
China Agricultural University	CHINA
Deakin University	AUSTRALIA
Ecole Supérieure d’Agriculture	FRANCE
Edvantage Institute Australia	AUSTRALIA
Federal University of Rio Grande do Sul (Brazil)	BRAZIL
Flinders University	AUSTRALIA
Foodland Supermarkets	AUSTRALIA
Government of South Australia	AUSTRALIA
Greenhill Research and Planning	AUSTRALIA
Griffith Business School	AUSTRALIA
Hochschule Geisenheim University	GERMANY
Horticulture Research	UNITED STATES
Manchester Business School	UNITED KINGDOM
Monash University	AUSTRALIA
Montpellier SupAgro	FRANCE
NEOMA Business School	FRANCE
RMIT University	AUSTRALIA
School of Marketing, Ehrenberg-Bass Institute for Marketing Science	AUSTRALIA
Sonoma State University	UNITED STATES
Swansea University	UNITED KINGDOM
The Australian Wine Research Institute	AUSTRALIA
UMR Moisa	FRANCE
University of Aberdeen	UNITED KINGDOM
University of Adelaide	AUSTRALIA
University of Auckland	NEW ZEALAND
University of Cologne	GERMANY
University of Florence	ITALY
University of Kiel	GERMANY
University of Melbourne	AUSTRALIA
University of Namur	BELGIUM
University of South Australia	AUSTRALIA
University of Southern Queensland	AUSTRALIA
University of Technology Sydney	AUSTRALIA
University of the Basque Country	SPAIN
Victoria University	AUSTRALIA
Wine Intelligence	UNITED KINGDOM

External engagement & recognition

Engagement/recognition	Year
Columnist Australian Wine Business	2018
Editorial Board Member International Journal for Wine Business Research	2018
Editorial Board Member International Journal of Wine Economics and Policy	2018
Editorial Board Member Journal of Wine Research	2018
Editorial Board Member Food Quality and Preference	2018
Member Australia and New Zealand Marketing Educators Association	2018
President, and founding committee member Academy of Wine Business Research	2018
Best Paper Award Academy for Wine Business Research Conference, Germany	2017
Columnist Australian Wine Business	2017
Columnist Academy of Wine Business Research	2017
Editorial Board Member Journal of Wine Research	2017
Editorial Board Member International Journal for Wine Business Research	2017
Editorial Board Member International Journal of Wine Economics and Policy	2017
Editorial Board Member Food Quality and Preference	2017
Member Australia and New Zealand Marketing Educators Association	2017
President, and founding committee member Academy of Wine Business Research	2017
Columnist Australian Wine Business	2016
Editorial Board Member Food Quality and Preference	2016
Editorial Board Member International Journal for Wine Business Research	2016
Editorial Board Member International Journal of Wine Economics and Policy	2016
Editorial Board Member Journal of Wine Research	2016
Member American Academy of Wine Economics	2016
Member Australia and New Zealand Marketing Educators Association	2016
Member European Marketing Educators Association	2016
President, and founding committee member Academy of Wine Business Research	2016
Columnist Australian Wine Business	2015
Editorial Board Member Journal of Wine Research	2015
Editorial Board Member International Journal for Wine Business Research	2015
Editorial Board Member International Journal of Wine Economics and Policy	2015
Editorial Board Member Food Quality and Preference	2015
Member American Academy of Wine Economics	2015
Member Australia and New Zealand Marketing Educators Association	2015
President, and founding committee member Academy of Wine Business Research	2015
Best Paper Award Academy for Wine Business Research Conference, Germany	2014
Columnist Australian Wine Business	2014
Editorial Board Member International Journal for Wine Business Research	2014
Editorial Board Member Journal of Wine Research	2014
Editorial Board Member International Journal of Wine Economics and Policy	2014
Editorial Board Member Food Quality and Preference	2014
Member American Academy of Wine Economics	2014
Member European Marketing Educators Association	2014
President, and founding committee member Academy of Wine Business Research	2014

Other

President, Academy for Wine Business Research

2012 Martin Opperman Article of the Year Award for the Journal of Travel and Tourism Research, most influential article of the year.

2007 Research Excellence Award, University of South Australia, Top researcher in the Business School

Teaching & student supervision

Highlights

Research student supervision: wine marketing, wine branding, shopping, packaging

Executive education for the wine sector

Teaching & student supervision

Research degree supervision

Supervisions from 2010 shown

Thesis title	Student status
`Pick me, pick me!' Standing out in e-commerce. Uncovering insights regarding successful methods for brand prominence online	Completed
A bottle by any other name¿ What effect do product and messaging attributes have on the choice of low-carbon wine packaging?	Completed
A review of offline and online brand presence measures	Completed
An empirical analysis of stock-keeping units deviating from the Reibstein-Farris distribution and market share model: the role of product- and distribution-related characteristics	Completed
An examination into the long-term characteristics of market share non-stationarity	Completed
An integrated approach for implementing relationship marketing in the wine industry	Completed
An investigation of deviations in brand image data	Completed
An investigation of the validity of virtual reality for shopper research	Completed
Are luxury/premium products different? do they share attributes and purchase patterns with non-luxury/non-premium products?	Completed
Benchmarking branding practices in the Australian wine industry	Completed
Brand salience and destination marketing	Completed
Descriptive patterns in wine buying: insights obtained from the evaluation of attributes	Completed
Do younger category buyers buy brands and consume media differently from other category buyers?	Completed
Documenting patterns in advertising post-testing measurement	Completed
Drivers and inhibitors of consumer adoption to a new product category in emerging market: the case of wine in China	Completed
First time brand trial in consumer goods markets	Completed
From paddock to plate: an investigation of the local food supply chain in Australia	Completed
How destination image and country visitation affects consumer perceptions and preference for a country's products	Completed
Increasing food intake of the elderly with extrinsic food-cues	Completed
Investigating price elasticity for high-priced brands	Completed
Let¿s get physical! Expanding marketing science to physical activity behaviour	Completed
Modelling changes in buyer purchasing behaviour	Completed
Role of advertising in brand extension evaluations: a construal level perspective	Completed
Sales effectiveness of supermarket endcaps: does location matter?	Completed
Shopping...with children: investigating in-store shopping behaviour of adults accompanied by children	Completed
The effect of communication and sensory properties on Chinese consumers¿ initial and repeated red wine choices	Completed
The impact of packaging elements on consumers' unconscious emotions	Completed
The power of the endcap: use of endcaps by: retailers/manufacturers & shoppers	Completed
The prototypicality of consumer packaged goods: an atomistic versus holistic assessment of packaging design	Completed
The value of a brand: a wine retailers perspective	Completed
Understanding channel usage behaviours: documenting patterns of customer channel usage in personal banking services	Completed
When is it necessary to localise the packaging of foreign brands in Non-Western markets?	Completed

Professor Larry Lockshin

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Alternative contact details

About me

About me

UniSA Business

About me

Professional Associations

Experience

Qualifications

Work history

Research

Research focus

Highlights

Projects

Other projects

Outputs

Books

Chapters

Journal Articles

Conferences

Non Traditional Outputs

Reports

Current research & highlights

External engagement & recognition

Collaborations

Highlights

Collaborations

External engagement & recognition

Columnist

Editorial Board Member

Editorial Board Member

Editorial Board Member

Editorial Board Member

Member

President, and founding committee member

Best Paper Award

Columnist

Columnist

Editorial Board Member

Editorial Board Member

Editorial Board Member

Editorial Board Member

Member

President, and founding committee member

Columnist

Editorial Board Member

Editorial Board Member

Editorial Board Member

Editorial Board Member

Member

Member

Member

President, and founding committee member

Columnist

Editorial Board Member

Editorial Board Member

Editorial Board Member

Editorial Board Member

Member

Member

President, and founding committee member

Best Paper Award

Columnist

Editorial Board Member

Editorial Board Member

Editorial Board Member

Editorial Board Member

Member

Member

President, and founding committee member

Other

Teaching & student supervision

Highlights

Courses and programs

Programs I'm associated with

Research degree supervision

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