Monica Orlovic is a Lecturer at UniSA Business and Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. As Lecturer Monica manages and coordinates the delivery of Undergraduate and Postgraduate Marketing courses, while as Marketing Scientist Monica is involved in academic and commercial research projects.
Monica Orlovic holds a Bachelor of Management (Marketing) and a Master of Business (Research). Her Masters was in the area of explaining and predicting retail brand performance. Monica’s research findings have been presented nationally, at Australian New Zealand Marketing Academic Conference and Marketing Metrics Conference, and also published in industry publication B&T Weekly.
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About me
Monica Orlovic is a Lecturer at UniSA Business and Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. As Lecturer Monica manages and coordinates the delivery of Undergraduate and Postgraduate Marketing courses, while as Marketing Scientist Monica is involved in academic and commercial research projects.
Monica Orlovic holds a Bachelor of Management (Marketing) and a Master of Business (Research). Her Masters was in the area of explaining and predicting retail brand performance. Monica’s research findings have been presented nationally, at Australian New Zealand Marketing Academic Conference and Marketing Metrics Conference, and also published in industry publication B&T Weekly.
Monica’s career in tertiary education and research has spanned over 15 years. She is currently Course Coordinator for Consumer Behaviour (Undergraduate) and Buyer Behaviour Insights (Postgraduate). Monica has taught across several courses at Undergraduate and Posgraduate levels including Digitial Marketing, Advertising, Market Analysis, Market Research and Marketing Principles: Trading and Exchange. Monica has extensive skills in quantitative analysis and qualitative research including in-depth interviewing and focus group moderation.
Monica Orlovic has engaged in local and international industry through presenting at industry workshops and actively working on commercial market research projects.
About me
Master of Business University of South Australia
Bachelor of Management (Marketing) University of South Australia
Lecturer, UniSA Business, University of South Australia (2006-present)
Research Associate, Ehrenberg Bass Institute for Marketing Science, University of South Australia (2006-present)
Marketing and Communications Officer, Australian Red Cross Blood Service, Adelaide, South Australia (2005-2006)
Market Research Analyst, Antelco Pty Ltd, Adelaide, South Australia (2004-2005)
Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia (1999-2004)
Current research is focussed on buyer behaviour, application of prior knowledge, brand tracking, distinctive assets and advertising effectiveness. Monica is also interested in research to improve tertiary teaching and learning.
Research
Conference Papers:
Orlovic, M., Ludwichowska-Alluigi, G., Faulkner, M., Chanana, V. and Sharp, A. “Digitial Storytelling for Improved Student Engagement and Problem-Solving - A Unit and Program Application View” Australian & New Zealand Marketing Academic Conference 2022, Perth, The University of Western Australia, WA.
(nee Tolo)
Tolo, M., Riebe, E. and Sharp, B. “Explaining Retail Brand Performance – An Application of Prior Knowledge” Australian & New Zealand Marketing Academic Conference 2000, Gold Coast, Griffith University, QLD.
Tolo, M., Riebe, E. and Sharp, B. “Explaining Retail Brand Performance – Comparing a model’s predictions to informal prior knowledge” Australian & New Zealand Marketing Academic Conference 2001, Auckland, Massey University, NZ.
Tolo, M., Giannopoulos, A. and Sharp, B. “A differentiated brand should appeal to a special segment of the market but it doesn’t!” Australian & New Zealand Marketing Academic Conference 2001, Auckland, Massey University, NZ.
Industry Articles:
(nee Tolo)
Tolo, M. and Sharp, B. “Meaningful information or just raw data?” B&T Weekly – January 19th 2001
Research
Current research is focussed on buyer behaviour, application of prior knowledge, brand tracking, distinctive assets and advertising effectiveness. Monica is also interested in research to improve tertiary teaching and learning.
Workshop Presenter – Understanding Consumer Behaviour, Australian Market and Social Research Society, Sydney, 2010
Sub-Editor – Australian and New Zealand Marketing Academic Conference 2003, Hosted by University of South Australia, December 1 – 3
Conference Chair – Marketing Metrics Conference, Sydney, 2003 Hosted by the Institute for International Research
External engagement & recognition
2023 University of South Australia Business Teaching Excellence Award - Teaching Commendation
2018 University of South Australia Business Teaching and Learning Excellence Award – Academic Integrity Leadership
Managing and resolving academic integrity issues within the School of Marketing as appointed Academic Integrity Officer (2016-2021)
Teaching & student supervision