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Professor Philip Stern

Adjunct Research Professor UniSA Business

tel +61 8 830 20249

email Phil.Stern@marketingscience.info

Research Degree Supervisor

Research

Research focus

Marketing
Business and Management
Applied Economics
Commerce, Management, Tourism and Services
Commercial Services

Research

Outputs

Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included.

Open access indicates that an output is open access.

Chapters

Year	Output
2014	Wieringa, JE, Osinga, EC, Conde, ER, Leeflang, PS & Stern, P 2014, 'Modeling the effects of promotional efforts on aggregate pharmaceutical demand: what we know and challenges for the future', in M Ding (ed.), Innovation and marketing in the pharmaceutical industry: emerging practices, research, and policies, Springer-Verlag New York, US, ch. 20, pp. 591-628.

Journal Articles

Year	Output
2024	Mecredy, P, Wright, M, Feetham, P & Stern, P 2024, 'Remembering less, or needing less? Age-related differences in the purchase funnel', Marketing Letters, vol. 35, no. 2, pp. 171-186. Open access 1 1
2024	Shrivastava, U, Zantedeschi, D, Jank, W & Stern, P 2024, 'The impact of increasing internet penetration on prescription choices and response to pharmaceutical detailing: a 10-year empirical investigation', R and D Management, vol. 54, no, 4, pp. 724-749. Open access 1 1
2023	Faulkner, M, Romaniuk, J & Stern, P 2023, 'How sharing of supporters reveals competition amongst non-profit brands', Journal of Marketing Management, vol. 39, no. 3-4, pp. 193-212. Open access 3 3 1
2022	Mecredy, PJ, Wright, MJ, Feetham, PM & Stern, P 2022, 'Empirical generalisations in customer mindset metrics', Journal of Consumer Behaviour, vol. 21, no. 1, pp. 102-120. 6 4
2018	Sitta, D, Faulkner, M & Stern, P 2018, 'What can the brand manager expect from Facebook?', Australasian Marketing Journal, vol. 26, no. 1, pp. 17-22. Open access 21 12
2016	Faulkner, M, Romaniuk, J & Stern, P 2016, 'New versus frequent donors: exploring the behaviour of the most desirable donors', Australasian Marketing Journal, vol. 24, no. 3, pp. 198-204. Open access 18 11 1
2016	Nikolopoulos, K, Buxton, S, Khammash, M & Stern, P 2016, 'Forecasting branded and generic pharmaceuticals', International Journal of Forecasting, vol. 32, no. 2, pp. 344 - 357. Open access 21 19
2016	Stern, P & Wright, M 2016, 'The adoption of new prescription drugs is strongly associated with prior category prescribing rate', International Journal of Research in Marketing, vol. 33, no. 1, pp. 220-224. Open access 6 6
2015	Wright, MJ & Stern, P 2015, 'Forecasting new product trial with analogous series', Journal of Business Research, vol. 68, no. 8, pp. 1732-1738. Open access 20 17
2014	Riebe, E, Wright, M, Stern, P & Sharp, B 2014, 'How to grow a brand: retain or acquire customers?', Journal of Business Research, vol. 67, no. 5, pp. 990-997. Open access 40 37 8
2014	Trinh, G, Wright, M & Stern, P 2014, 'The relationship between household life cycle and brand loyalty', Advances in Consumer Research, vol. 42, pp. 387-391. Open access
2013	McCabe, J, Stern, P & Dacko, SG 2013, 'Purposeful empiricism : how stochastic modeling informs industrial marketing research', Industrial Marketing Management, vol. 42, no. 3, pp. 421-432. Open access 11 9
2013	Parry, S, Jones, R, Stern, P & Robinson, M 2013, ''Shockvertising': an exploratory investigation into attitudinal variations and emotional reactions to shock advertising', Journal of Consumer Behaviour, vol. 12, no. 2, pp. 112-121. 67 50
2012	McCabe, J, Stern, P & Dacko, SG 2012, 'The power of before and after: how the dirichlet can analyze the sales impact of a promotional activity', Journal of Advertising Research, vol. 52, no. 2, pp. 214-224. 6 6
2012	Sharp, B, Wright, M, Dawes, J, Driesener, C, Meyer-Waarden, L, Stocchi, L & Stern, P 2012, 'It's a dirichlet world: modeling individuals' loyalties reveals how brands compete, grow, and decline', Journal of Advertising Research, vol. 52, no. 2, pp. 203-213. 66 59

Conferences

Year	Output
2016	Stern, P, Wright, M, Faulkner, M & Konopka, R 2016, 'Predictable patterns of prescribing innovation', in L Petruzzellis & RS Winer (eds), 2015 Academy of Marketing Science World Marketing Congress, Springer, pp. 445-450.
2009	Stern, P & Wright, M 2009, 'Consumer Trial and National Product Launches', in Jean-Pierre Helfer & Jean-Louis Nicolas, 38th EMAC Annual Conference 2009 : Marketing and the core disciplines, Audencia, Nantes, pp. 1-6. Open access
2009	Stern, P & Wright, M 2009, 'Forecasting New Product Trial with Analogous Series', in Dr. Dewi Tojib, Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, pp. 1-6. Open access
2009	Wright, M & Stern, P 2009, 'Predicting the Innovator', in Jean-Pierre Helfer & Jean-Louis Nicolas, 38th EMAC Annual Conference 2009, Audencia, Nantes, pp. 1-6. Open access

External engagement & recognition

Collaborations

External engagement & recognition

Collaborations

Organisation	Country
ABB	UNITED KINGDOM
Bangor University	UNITED KINGDOM
Glyndwr University	UNITED KINGDOM
Kantar Millward Brown	UNITED STATES
Keele University	UNITED KINGDOM
Massey University	NEW ZEALAND
Swansea University	UNITED KINGDOM
Tilburg University	NETHERLANDS
University of Alicante	SPAIN
University of Groningen	NETHERLANDS
University of Maastricht	NETHERLANDS
University of Melbourne	AUSTRALIA
University of South Australia	AUSTRALIA
University of South Florida	UNITED STATES
University of Strasbourg	FRANCE
University of Sussex	UNITED KINGDOM
University of Warwick	UNITED KINGDOM
Western Michigan University	UNITED STATES

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