I have been associated with the Univerity and the Institute since its inception, following completion of my PhD under the supervsion of Andrew Ehrenberg. I am Emeritus Professor of Marketing at Exeter Business School, and previously worked at Loughborough, Bangor and at Warwick Business School.
I have published many articles in journals including Management Science, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, European Journal of Marketing, Journal of Consumer Behaviour, International Journal of Forecasting, Industrial Marketing Management, Marketing Letters, Journal of Business Research, Journal of Advertising Research, Long Range Planning, British Journal of... Read more
About me
I have been associated with the Univerity and the Institute since its inception, following completion of my PhD under the supervsion of Andrew Ehrenberg. I am Emeritus Professor of Marketing at Exeter Business School, and previously worked at Loughborough, Bangor and at Warwick Business School.
I have published many articles in journals including Management Science, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, European Journal of Marketing, Journal of Consumer Behaviour, International Journal of Forecasting, Industrial Marketing Management, Marketing Letters, Journal of Business Research, Journal of Advertising Research, Long Range Planning, British Journal of Management, Omega, Journal of Brand Management, Communications Law.
I have managed and contributed to numerous executive courses for companies including Moneycorp, HSBC, TNT, Barclay’s, Diageo, Unilever and Carlsberg.
About me
I am the Chair of the Ehrenberg-Bass Institute European Board
About me
Doctor of Philosophy London University
Master of Science (Business Studies) London Business School
Bachelor of Science University of Sussex
I am a Senior Marketing Scientist at the Ehrenberg-Bass Institute and Emeritus Professor of Marketing at the University of Exeter in the UK.
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included.
Open access indicates that an output is open access.
Year | Output |
---|---|
2023 |
Open access
1
1
|
2023 |
Open access
|
2023 |
Open access
|
2022 |
5
2
|
2018 |
Open access
17
12
|
2016 |
Open access
18
11
1
|
2016 |
Open access
20
16
|
2016 |
Open access
6
6
|
2015 |
Open access
18
14
|
2014 |
Open access
37
30
8
|
2014 |
Open access
|
2013 |
Open access
10
8
|
2013 |
60
38
|
2012 |
6
6
|
2012 |
63
54
|
Year | Output |
---|---|
2016 |
|
2009 |
Open access
|
2009 |
Open access
|
2009 |
Open access
|
External engagement & recognition
Organisation | Country |
---|---|
ABB | UNITED KINGDOM |
Bangor University | UNITED KINGDOM |
Glyndwr University | UNITED KINGDOM |
Kantar Millward Brown | UNITED STATES |
Keele University | UNITED KINGDOM |
Massey University | NEW ZEALAND |
Swansea University | UNITED KINGDOM |
Tilburg University | NETHERLANDS |
University of Alicante | SPAIN |
University of Groningen | NETHERLANDS |
University of Maastricht | NETHERLANDS |
University of Melbourne | AUSTRALIA |
University of South Australia | AUSTRALIA |
University of South Florida | UNITED STATES |
University of Strasbourg | FRANCE |
University of Sussex | UNITED KINGDOM |
University of Warwick | UNITED KINGDOM |
Western Michigan University | UNITED STATES |