Ehrenberg-Bass Institute +61 8 8302 0111
As Associate Director and one of the founders of the world famous Ehrenberg-Bass Institute for Marketing Science, Rachel is heavily involved in advancing and disseminating empirically grounded knowledge about how brands grow and how marketing interventions especially media and advertising work.
She is actively engaged with industry through the Institute's Corporate Sponsor Program as well as contract market research projects across many industries around the globe. Rachel is a regular speaker on the international stage, sharing innovative research on media, advertising and buyer behaviour topics. Advancing knowledge that is of direct relevance to industry is central to Rachel's work.
Her research interests include improving measures of... Read more
About me
As Associate Director and one of the founders of the world famous Ehrenberg-Bass Institute for Marketing Science, Rachel is heavily involved in advancing and disseminating empirically grounded knowledge about how brands grow and how marketing interventions especially media and advertising work.
She is actively engaged with industry through the Institute's Corporate Sponsor Program as well as contract market research projects across many industries around the globe. Rachel is a regular speaker on the international stage, sharing innovative research on media, advertising and buyer behaviour topics. Advancing knowledge that is of direct relevance to industry is central to Rachel's work.
Her research interests include improving measures of how media and advertising work – from biometrics and other competing pre-testing approaches to single source in-market; knowing how much to spend and in which media; understanding patterns in shopper behaviour and much more. See more at:
http://orcid.org/0000-0002-8052-6293
Supervising research degree students is core to Rachel's role.
Recognitions include: Great minds award: Runner up for Journal of Advertising Research (2022), Top Cited Article 2020-2021 Psychology & Marketing (Wiley), Runner up Best paper award for Journal of Advertising Research in 2017, 2020 and 2021; Finalist for Silver Medal, MRS UK in both 2019 and 2015. ARF CONSUMERxSCIENCE Conference best paper 2018. Telstra Business Women’s Award Finalist 2017. Top 10 article in the field of Neuromarketing awarded by Neuromarketing Science & Business Association (2017). Best Reviewer Award, International Journal of Advertising (2016). Finalist for Innovation in Research Methodology, MRS UK (2015) - Achievement in Industry Collaboration Research Award, UniSA Business School (2015) - Research Commendation (Top 10% of Researchers), UniSA Business School.
Rachel is also on the Editorial Advisory Boards for the Journal of Advertising Research, International Journal of Market Research and International Journal of Advertising.
About me
Member, Advertising Research Federation (ARF) (various years)
Member, European Marketing Academy
Member, Australian and New Zealand Marketing Academcy (various years)
About me
Doctor of Philosophy (Business and Management) University of South Australia
Bachelor of Business (Honours) University of South Australia
Bachelor of Business University of South Australia
Research Professor, Business School, University of South Australia (2108-present)
Associate Professor, School of Marketing, University of South Australia (2004-2017)
Associate Director (Special Projects), Ehrenberg-Bass Institute for Marketing Science, University of South Australia (2013-present)
Founding Manager, Mars Marketing Laboratory, Ehrenberg-Bass Institute for Marketing Science, University of South Australia (2009 – 2012)
Research Degree Co-ordinator, School of Marketing, University of South Australia (2004-2009)
Media and Advertising Effectiveness - to understand attention and sales effective advertising across media, Evidenced based Advertising Budgeting, Buyer behaviour and marketing interventions, Marketing decision making, Validating marketing tools such as neuro and biometrics for ad testing
Research
Excludes commercial-in-confidence projects.
Henkel - MEDIA - Bringing Evidence-based Media to Budget allocations at Henkel Europe, Henkel AG and Co KGaA, 07/12/2023 - 31/03/2024
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2022 |
Open access
15
13
|
| 2021 |
Open access
7
5
|
| 2020 |
Open access
37
31
5
|
| 2019 |
Open access
28
24
|
| 2018 |
Open access
10
7
16
|
| Year | Output |
|---|---|
| 2017 |
|
| 2012 |
|
| Year | Output |
|---|---|
| 2023 |
Open access
2
|
| 2023 |
2
2
|
| 2022 |
Open access
7
7
|
| 2022 |
Open access
15
13
|
| 2021 |
Open access
7
5
|
| 2020 |
Open access
2
2
2
|
| 2020 |
Open access
26
18
1
|
| 2020 |
Open access
52
42
26
|
| 2020 |
Open access
37
31
5
|
| 2020 |
16
16
|
| 2019 |
Open access
28
24
|
| 2018 |
Open access
10
7
16
|
| 2018 |
Open access
9
4
6
|
| 2018 |
Open access
16
17
10
|
| 2017 |
Open access
15
11
3
|
| 2017 |
Open access
25
23
|
| 2017 |
Open access
38
32
|
| 2017 |
14
7
|
| 2017 |
Open access
80
63
|
| 2016 |
Open access
95
86
5
|
| 2016 |
Open access
16
12
9
|
| 2016 |
Open access
36
35
22
|
| 2016 |
Open access
4
|
| 2016 |
Open access
20
7
7
|
| 2016 |
Open access
19
15
10
|
| 2016 |
Open access
19
18
|
| 2014 |
Open access
19
20
|
| 2013 |
Open access
41
42
|
| 2012 |
Open access
20
20
|
| 2012 |
42
39
|
| 2009 |
Open access
36
29
|
| 2009 |
Open access
13
11
|
| 2009 |
29
26
|
| 2008 |
2
3
|
| 2008 |
|
| Year | Output |
|---|---|
| 2012 |
Open access
|
| 2012 |
Open access
|
| 2012 |
Open access
|
| 2012 |
|
| 2011 |
Open access
|
| 2011 |
Open access
|
| 2010 |
Open access
|
| 2010 |
Open access
|
| 2010 |
Open access
|
| 2008 |
Open access
|
| 2008 |
|
| 2008 |
|
| Year | Output |
|---|---|
| 2021 |
|
| 2018 |
|
| 2018 |
|
| 2018 |
|
Rachel has managed/been involved with 60+ recent research projects from around the globe including projects in: China, USA, UK, France, Brazil, Russia, India, Israel and South Africa. As well as being a lead researcher in the Institutes Corporate Sponsorship program, which brings in untied research money to the Institute to fund our priority projects and scholarships.
As well as her impressive list of 40+ peer reviewed journal papers Rachel also has dozens of conference papers published at refereed academic conferences (e.g. European Marketing Academy Conference (EMAC) and Australian and NZ marketing Academy Conference (ANZMAC), World Marketing Congress, Asia Pacific Advances in Consumer Research (ACR) along with leading research conferences run by ARF, ESOMAR and Wharton School.
Research
Media and Advertising Effectiveness - to understand attention and sales effective advertising across media, Evidenced based Advertising Budgeting, Buyer behaviour and marketing interventions, Marketing decision making, Validating marketing tools such as neuro and biometrics for ad testing
Regular engagement with industry via:
- the Institute Corporate Sposorship program;
- Contract Research Projects around the globe; and
- speaker on the international conference stage (e.g. Cannes Lion, ARF Re:Think!, ESOMAR, Wharton).
External engagement & recognition
| Organisation | Country |
|---|---|
| Communicado Pty LTD | AUSTRALIA |
| e-Channel Search | AUSTRALIA |
| Endeavour Group | AUSTRALIA |
| Kingston University | UNITED KINGDOM |
| London South Bank University | UNITED KINGDOM |
| Mars Australia Pty Ltd | AUSTRALIA |
| Mars Inc | UNITED STATES |
| Massey University | NEW ZEALAND |
| McDonald Research | AUSTRALIA |
| MediaScience | UNITED STATES |
| Monash University | AUSTRALIA |
| University of New South Wales | AUSTRALIA |
| University of South Australia | AUSTRALIA |
| Victoria University | AUSTRALIA |
External engagement & recognition
| Engagement/recognition | Year |
|---|---|
Adland’s 10 Best of the best data scientist (2023)B & T Magazine |
2023 |
Keynote SpeakeriMedia Summit Gold Coast |
2022 |
Runner up - Best Paper Award 2021Journal of Advertising Research - “When Brands Go Dark: Examining Sales Trends when Brands Stop Broad-Reach Advertising for Long Periods” |
2022 |
Best track paper: marketing analyticsAustralian and New Zealand Marketing Academy (ANZMAC) |
2021 |
Editorial Review Board MemberJournal of Advertising Research |
2021 |
Keynote Speaker, TV4B2B c-suite on consumer/customer buying patterns in a digital transformationTV$ |
2021 |
Membership of a statutory CommitteeVictor Harbour Horse Tram Authority (S42 Authority) |
2021 |
Runner up best paper awardJournal of Advertising Research |
2021 |
Top advertising research academic in “A decade (2008–2019) of advertising research productivity: A bibliometric review)Journal of Business Research |
2021 |
Best paperJournal of Advertising Research |
2020 |
Editorial Review Board MemberJournal of Advertising Research |
2020 |
Membership of a statutory CommitteeVictor Harbour Horse Tram Authority (S42 Authority) |
2020 |
Board MemberVictor Harbor Horse Tram Authority Board |
2019 |
Editorial Board MemberInternational Journal of Market Research |
2019 |
Editorial Board MemberInternational Journal of Advertising |
2019 |
Editorial Board MemberJournal of Advertising Research |
2019 |
Editorial Review Board MemberJournal of Advertising Research |
2019 |
Finalist, Silver MdealMarket Research Society, United Kingdom |
2019 |
Invited speaker at significant national or international conferenceGlobal Business Forum 2019 |
2019 |
Membership of a statutory CommitteeVictor Harbour Horse Tram Authority (S42 Authority) |
2019 |
ARF CONSUMERxSCIENCE Conference best paper co-authorAdvertising Research Foundation |
2018 |
Board of CuratorsAdvertising Research Foundation |
2018 |
Editorial Advisory Board MemberInternational Journal of Market Research |
2018 |
Editorial Advisory Board MemberJournal of Advertising Research |
2018 |
Editorial Board MemberInternational Journal of Advertising |
2018 |
Editorial Review Board MemberJournal of Advertising Research |
2018 |
Board of CuratorsAdvertising Research Foundation |
2017 |
Business Women's Award FinalistTelstra SA |
2017 |
Co-Editor (Special Edition)Australasian Marketing Journal |
2017 |
Editorial Advisory Board MemberInternational Journal of Market Research |
2017 |
Editorial Advisory Board MemberJournal of Advertising Research |
2017 |
Editorial Board MemberInternational Journal of Advertising |
2017 |
Editorial Review Board MemberJournal of Advertising Research |
2017 |
Runner-up best journal paperJournal of Advertising Research |
2017 |
Adjunct/Visiting ResearcherMountainview Learning, United Kingdom |
2016 |
Board of CuratorsAdvertising Research Foundation |
2016 |
Board of CuratorsAdvertising Research Foundation |
2016 |
Editorial Advisory Board MemberJournal of Advertising Research |
2016 |
Editorial Advisory Board MemberInternational Journal of Market Research |
2016 |
Editorial Board MemberInternational Journal of Advertising |
2016 |
Editorial Review Board MemberJournal of Advertising Research |
2016 |
Invited speaker, Cannes LionsWorld Advertising Research Center WARC |
2016 |
Keynote SpeakerRe-think, Advertising Research Foundation (US) |
2016 |
Adjunct/Visiting ResearcherMountainview Learning, United Kingdom |
2015 |
Editorial Advisory Board MemberInternational Journal of Market Research |
2015 |
Editorial Advisory Board MemberJournal of Advertising Research |
2015 |
Editorial Board MemberInternational Journal of Advertising |
2015 |
Editorial Review Board MemberJournal of Advertising Research |
2015 |
Finalist, Innovation in Research MethodologyMarket Research Society (United Kingdom) |
2015 |
Finalist, Silver Medal for best paper published in preceding year International Journal of Market ResearchMarket Research Society (United Kingdom) |
2015 |
Adjunct/Visiting ResearcherMountainview Learning, United Kingdom |
2014 |
Editorial Advisory Board MemberInternational Journal of Market Research |
2014 |
Editorial Advisory Board MemberJournal of Advertising Research |
2014 |
Editorial Board MemberInternational Journal of Advertising |
2014 |
Editorial Review Board MemberJournal of Advertising Research |
2014 |
Editorial Advisory Board MemberInternational Journal of Market Research |
2013 |
Editorial Advisory Board MemberJournal of Advertising Research |
2013 |
Editorial Board MemberJournal of Advertising Research |
2013 |
Editorial Board MemberInternational Journal of Advertising Research |
2013 |
Editorial Board MemberInternational Journal of Market Research |
2013 |
Editorial Board MemberInternational Journal of Advertising |
2013 |
Editorial Review Board MemberJournal of Advertising Research |
2013 |
Keynote SpeakerData Strategy Symposium |
2013 |
Keynote Speaker18th World Future Trend Event, Hollywood USA |
2013 |
Editorial Advisory Board MemberInternational Journal of Market Research |
2012 |
Editorial Advisory Board MemberJournal of Advertising Research |
2012 |
Editorial Board MemberInternational Journal of Advertising |
2012 |
Keynote SpeakerInternational Journal of Market Research, Research Methods Forum |
2012 |
Economic, International, Making Marketing Evidenced BasedMars Inc |
2011 |
Editorial Advisory Board MemberInternational Journal of Market Research |
2011 |
Editorial Advisory Board MemberJournal of Advertising Research |
2011 |
Editorial Board MemberInternational Journal of Advertising |
2011 |
Keynote SpeakerAustralian Market and Social Research Society, Melbourne |
2011 |
Reviewer of the YearInternational Journal of Market Research |
2010 |
Adjunct/Visiting ResearcherCentre for Defence and Strategic Studies, Australian Defence College |
2008 |
Director of Victor Harbor Horse Tram Authority (2019 to date)
Patrol and Racing IRBs, Surf Life Saving - Pt Elliot, (Community organisation)
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| 390 - Ehrenberg Bass Institute Research Degree - 2024 | Current |
| Measuring out-of-home advertising¿s exposure to pedestrians and its effect on their brand awareness | Current |
| A replication and extension of `measuring advertising¿s effect on mental availability¿ | Completed |
| Advertisements that sell | Completed |
| An investigation of the validity of virtual reality for shopper research | Completed |
| Assessing the value of neurophysiological measurement for advertising pre-testing. Are biometrics better? | Completed |
| Attention to commercial and public health executions: examining advertising effectiveness using psychophysiology | Completed |
| Best-practice media scheduling: a real-world application | Completed |
| Distinctive assets and advertising effectiveness | Completed |
| Do brands that grow advertise differently to those that do not? | Completed |
| Documenting patterns in advertising post-testing measurement | Completed |
| Does size matter? Assessing brand portfolio size and its relationship with penetration and sales | Completed |
| Evaluating reach-maximising tactics on a fragmented television audience market | Completed |
| How do disruptions to physical and mental availability of brands affect consumer behaviour? | Completed |
| How do manufacturers and retailers make decisions about price promotions? | Completed |
| How does childhood brand exposure influence buying behaviour and brand recognition in adulthood? | Completed |
| How online shoppers behave: describing and comparing patterns in online supermarket shopper behaviour | Completed |
| Is once really enough? measuring the advertising response function | Completed |
| Is sharing really caring? A descriptive investigation of brand sharing for distinctive asset types | Completed |
| Light TV viewers: who they are and how they can be reached | Completed |
| More than meets the eye. Audio branding tactics and advertising memory | Completed |
| Out of sight... What happens to brand share, penetration, and loyalty when advertising stops? | Completed |
| The devil wears Prada...and Chanel...and Calvin Klein. Uncovering the patterns of luxury brand competition | Completed |
| The impact of packaging elements on consumers' unconscious emotions | Completed |
| Understanding channel usage behaviours: documenting patterns of customer channel usage in personal banking services | Completed |
| What happens when brands stop advertising? Documenting long-term sales trends | Completed |
| What matters in media? An investigation of media decision makers' perceptions of value | Completed |
| What's the category got to do with it: investigation of retailer performance at the category level in the UK market | Completed |
