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Associate Professor Anne Sharp

  • Associate Professor: Marketing Science School of Marketing
  • City West Campus (Y4-38)
  • tel +61 8 830 20637
  • fax +61 8 830 20442
  • email Rosemary.Sharp@unisa.edu.au

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  • Available for media comment
  • Research Degree Supervisor
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Alternative contact details

Institute email: Anne.Sharp@MarketingScience.info

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About me

About me

Associate Professor Anne Sharp

Dr Anne Sharp is an Associate Professor at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She leads the Sustainable Marketing research of the Institute and has a particular interest in evaluating interventions encouraging behaviour change for improved environmental outcomes.

Dr Sharp holds a Bachelor of Commerce from the University of Auckland, a Master of Business (Research) and a PhD from the University of South Australia. Her work includes the evaluation of retail bans on single use plastic bags, assessing the impact of recycling campaigns on household behaviour change, and developing measures for higher order behaviours such as repairing and waste avoidance.

Anne has been awarded the... Read more

School of Marketing

One of Australia’s leading centres for marketing education and research, the School prepares students for a range of careers.

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About me

Dr Anne Sharp is an Associate Professor at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She leads the Sustainable Marketing research of the Institute and has a particular interest in evaluating interventions encouraging behaviour change for improved environmental outcomes.

Dr Sharp holds a Bachelor of Commerce from the University of Auckland, a Master of Business (Research) and a PhD from the University of South Australia. Her work includes the evaluation of retail bans on single use plastic bags, assessing the impact of recycling campaigns on household behaviour change, and developing measures for higher order behaviours such as repairing and waste avoidance.

Anne has been awarded the Business/Higher Education Roundtable Award for Community Engagement, the South Australian Marketing Institute's Customer Insight Award and UNiSA Chancellor's Award for her work in establishing community panels to help decision making in local government. She was a finalist for the European Marketing Academy (EMAC) and the International Journal of Research in Marketing (IJRM) 2011 and 2016 Steenkamp Award for ‘Long-term Impact’ paper. The award is given to papers published in IJRM that have made a significant long-term impact on the field of marketing.

All Anne's work has the common theme of applying marketing science knowledge to sustainable marketing. Anne has published over 20 refereed journal articles and book chapters, with her work appearing in top journals such as the European Journal of Marketing and the International Journal of Research in Marketing (twice). Her research partners include government, regulatory bodies, and industry in both Australia and the UK.

Anne is a full member of the Australian Market and Social Research Society and teaches Market Research at both the undergraduate and postgraduate level. Her course aims to turn students into astute buyers and users of market research. Anne is a Research Integrity Advisor for the University.

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Professional Associations

Full member, Market Research Society of Australia since 1997

Member, European Marketing Academy since 1996

Member, Australian and New Zealand Marketing Academy since its inception in 1997

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Experience

Qualifications

  • Doctor of Philosophy University of South Australia

  • Master of Business University of South Australia

  • Bachelor of Commerce The University of Auckland

Work history

Associate Professor: Marketing Science, School of Marketing, University of South Australia (2014-present)

Senior Research Fellow: Marketing Science, School of Marketing, University of South Australia (1999-2014)

Lecturer, School of Marketing, University of South Australia (1989-1999)

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Research

Research themes

  • Scarce resources

Research focus

  • Marketing
  • Business and Management
  • Sustainable Marketing
  • Architecture
  • Building

Highlights

Sustainable marketing,Service quality and satisfaction,Observational research - what people do rather than claim in retail environments,Empirical generalisations,Stability of perceptual responses,Loyalty
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Research

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Projects

Excludes commercial-in-confidence projects.

  • Customer loyalty tracking, Various, 01/01/2015 - 31/12/2020

  • Social marketing research, Various, 01/01/2015 - 31/12/2020

  • Laws of growth analysis, Various, 01/01/2015 - 31/12/2020

  • Advertising effectiveness, Various, 01/01/2015 - 31/12/2020

  • Shopper research, Various, 01/01/2015 - 31/12/2020

  • Brand equity and brand health measurement, Various, 01/01/2015 - 31/12/2020

  • Consumer behaviour research, Various, 01/01/2015 - 31/12/2020

  • Community engagement, Various, 01/01/2015 - 31/12/2020

  • Mental availability measurement, Various, 01/01/2015 - 31/12/2020

  • Customer and stakeholder satisfaction, Various, 01/01/2015 - 31/12/2020

  • Sustainability research, Various, 01/01/2015 - 31/12/2020

  • LCL RP2021e1 - Greener Inner-urban Travel with Sharing Economy Mobility Services, CRC for Low Carbon Living Ltd, 01/07/2017 - 31/12/2018

  • Zeroing in food waste, Local Government Association of South Australia, 01/07/2010 - 31/12/2012

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Research

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Outputs

Research since 2008 is shown below. To see earlier years visit ORCID, ResearcherID or Scopus

Open access indicates that an output is open access.

Chapters

Year Output
2013

Sharp, A 2013, 'Sustainable marketing in principle and practice', in G Wells (eds), Sustainable business: theory and practice of business under sustainability principles, Edward Elgar, UK, ch. 6 pp. 108-119.

2
2012

Davison, S, Thompson, K, Sharp, A & Dawson, D 2012, 'Reducing wasteful household behaviours: contributions from psychology and implications for intervention design', in S Lehmann & R Crocker (eds), Designing for zero waste : consumption, technologies and the built environment, Earthscan, Oxon, England, ch. 4, pp. 67-88.

1

Journal Articles

Year Output
2019

Page, B, Sharp, A, Lockshin, L & Sorensen, H 2019, 'Using the Eyberg Child Behaviour Inventory to investigate Pester Power', Journal of retailing and consumer services, vol. 47, no. , pp. 265-271.

2018

Caruso, W, Corsi, AM, Bogomolova, S, Cohen, J, Sharp, A, Lockshin, L & Tan, PJ 2018, 'The real estate value of supermarket endcaps why location in-store matters', Journal of advertising research, vol. 58, no. 2, pp. 177-188.

2
2018

Tan, PJ, Corsi, A, Cohen, J, Sharp, A, Lockshin, L, Caruso, W & Bogomolova, S 2018, 'Assessing the sales effectiveness of differently located endcaps in a supermarket', Journal of retailing and consumer services, vol. 43, pp. 200-208.

1 48
2017

Page, B, Sharp, A, Lockshin, L & Sorensen, H 2017, 'Parents and children in supermarkets: Incidence and influence', Journal of retailing and consumer services, vol. 40, pp. 31-39.

3 1 1
2017

Sorensen, H, Bogomolova, S, Anderson, K, Trinh, G, Sharp, A, Kennedy, R, Page, B & Wright, M 2017, 'Fundamental patterns of in-store shopper behaviour', Journal of retailing and consumer services, vol. 37, pp. 182-194.

13 7
2015

Thompson, K, O'Dwyer, L, Sharp, A, Smith, B, Reynolds, CJ, Hadley, T & Hazel, S 2015, 'What's in a dog's breakfast? Considering the social, veterinary and environmental implications of feeding food scraps to pets using three Australian surveys', Sustainability, vol. 7, no. 6, pp. 7195-7213.

Open access 2 2 6
2014

Berry, S, Sharp, A, Hamilton, J & Killip, G 2014, 'Inspiring low-energy retrofits: the influence of 'open home' events', Building research and information, vol. 42, no. 4, pp. 422-433.

14 11
2014

Reynolds, CJ, Mavrakis, V, Davison, S, Hoj, SB, Vlaholias, E, Sharp, A, Thompson, K, Ward, P, Coveney, J, Piantadosi, J, Boland, J & Dawson, A 2014, 'Estimating informal household food waste in developed countries: the case of Australia', Waste management and research, vol. 32, no. 12, pp. 1254-1258.

Open access 16 14 2
2013

Sharp, RA & Wheeler, MJ 2013, 'Reducing householders' grocery carbon emissions: carbon literacy and carbon label preferences', Australasian marketing journal, vol. 21, no. 4, pp. 240-249.

15 4
2013

Wheeler, MJ, Sharp, RA & Nenycz-Thiel, MK 2013, 'The effect of 'green' messages on brand purchase and brand rejection', Australasian marketing journal, vol. 21, no. 2, pp. 105-110.

16 4
2012

Page, B & Sharp, A 2012, 'The contribution of marketing to school-based program evaluation', Journal of social marketing, vol. 2, no. 3, pp. 176-186.

3 1
2011

Sharp, A, Moore, P & Anderson, K 2011, 'Are the prompt responders to an online panel survey different from those who respond later?', Australasian journal of market and social research, vol. 19, no. 1, pp. 25-33.

Open access
2010

Sharp, RA & Anderson, KC 2010, 'Online citizen panels as an advance in research and consultation - A Review of pilot results', Commonwealth Journal of Local Governance, vol. 6, pp. 33-54.

2010

Sharp, RA, Hoj, SB & Wheeler, MJ 2010, 'Proscription and its impact on anti-consumption behaviour and attitudes: the case of plastic bags', Journal of Consumer Behaviour, vol. 9, no. 6, pp. 470-484.

29 23
2009

Bogomolova, S, Romaniuk, JT & Sharp, RA 2009, 'Quantifying the extent of temporal decay in service quality ratings', International Journal of Market Research, vol. 51, no. 1, pp. 71-91.

10 8
2009

Sharp, RA & Hoj, SB 2009, 'Communicating the Sustainability Message to the Public: Lessons from Marketing', International Journal of Environmental, Cultural, Economic & Social Sustainability, vol. 5, no. 4, pp. 179-190.

2008

Sharp, RA 2008, 'Evolution of the sustainable consumer', The Independent Weekly, February 23-29, pp. 36-36.

Conferences

Year Output
2015

Caruso, W, Bogomolova, S, Corsi, A, Cohen, J, Sharp, A & Lockshin, L 2015, 'Exploring the effectiveness of endcap locations in a supermarket: early evidence from in-store video observations', 2015 ANZMAC Conference, ANZMAC, pp. 254-260.

Open access
2013

Berry, SR & Sharp, A 2013, 'The role of open house events to improve energy efficiency : reaching the new or preaching to the converted?', ECEEE 2013 Summer Study, [European Council for an Energy Efficient Economy], pp. 693-701.

2012

Akbar, S & Sharp, A 2012, 'Indigenous Australian businesses success: a marketing perspective', Australia and New Zealand Marketing Academy Conference 2012, Australia and New Zealand Marketing Academy, pp. 1-7.

Open access
2012

Anderson, K, Sharp, A & Kennedy, R 2012, 'Virtual reality research: the case for validation', Australian and New Zealand Marketing Academy Conference 2012, ANZMAC, pp. 1-7.

Open access
2012

Livaditis, M, Sharp, A & Sharp, B 2012, 'Evidence of naturally bias behaviour - seating habits at a lecture', Australian and New Zealand Marketing Academy Conference 2012, ANZMAC, pp. 1-7.

Open access
2012

Sirieix, L, Heaslip, JM, Sharp, A & Nenycz-Thiel, M 2012, 'Consumer and fair trade in Australia and France: from comprehension to adoption…', Fair Trade International Symposium 2012, vol. 6, pp. 1-13.

Open access
2012

Wheeler, MJ & Sharp, A 2012, 'Enabling consumer carbon consumption choice through product labelling', Australian and New Zealand Marketing Academy Conference, ANZMAC, pp. 1-7.

Open access
2011

Livaditis, M, Sharp, B & Sharp, A 2011, 'Evidence that loyalty is a natural behaviour', in M MacCarthy (ed.), Australian and New Zealand Marketing Academy Conference, ANZMAC, paper no. 435, pp. 1-8.

Open access
2011

Page, WM & Sharp, RA 2011, 'Improved evaluation of behaviour change programs in schools', in M MacCarthy & D Sanders (eds), 2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference: Marketing in the Age of Consumerism: Jekyll or Hyde?, ANZMAC, pp. 1-7.

Open access
2010

Anderson, KC, Sharp, RA & Moore, PD 2010, 'The profile of bounce backs in online panels and implications for representatives', in Dr David Fortin and Dr Lucie K. Ozanne, 2010 Australian and New Zealand Marketing Academy Conference, University of Canterbury, pp. 1-7.

Open access
2010

Anderson, KC, Sharp, RA & Reynolds, S 2010, 'Influences on survey response rates in online panels', in Dr. Paul Ballantine & Dr. Jorg Finsterwalder, ANZMAC 2010 - Doing More with Less, University of Canterbury, pp. 1-8.

Open access
2010

Sharp, RA & Wheeler, MJ 2010, 'Banning the use of plastic bags: do shoppers do more with less?', in Dr David Fortin and Dr Lucie K. Ozanne, ANZMAC 2010 - Doing More with Less, University of Canterbury, pp. 1-7.

Open access
2009

Reynolds, S, Sharp, RA & Anderson, KC 2009, 'Online Surveys: Response Timeliness & Issues of Design', in Dr. Dewi Tojib, Australian and New Zealand Marketing Academy-Sustainable Management and Marketing Conference 2009, ANZMAC, pp. 1-7.

Open access
2009

Sharp, RA & Høj, SB 2009, 'It is a Mass Market for Water and Energy Reduction Appeals', in Dr. Dewi Tojib, Australian and New Zealand marketing academy conference 2009, Australian and New Zealand Marketing Academy, pp. 1-7.

Open access
2009

Sharp, RA, Reynolds, S & Anderson, KC 2009, 'Establishing Sustainable Online Residents Panels for Local Government - Pilot Results', in L Brennan, W Binney.

2009

Sharp, RA, Reynolds, S & Anderson, KC 2009, 'Online community panels: testing validity at representing local community', in L Brennan & W Binney.

2008

Sharp, RA & Hoj, SB 2008, 'Assessing the public's real knowledge of global warming', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, ANZMAC, pp. 1-7.

2008

Sharp, RA & Hoj, SB 2008, 'Public attitudes towards and knowledge of global warming - A comparison between Australia and USA', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, ANZMAC Conference 2008- Marketing: shifting the Focus from Mainstream to Offbeat, Promaco Conventions, pp. 1-8.

2008

Vogelpoel, MG & Sharp, RA 2008, 'Grounded Benchmarks for Item Level Service quality Metrics', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, Shifting the Focus from Mainstream to Offbeat, ANZMAC, pp. 1-7.

Open access
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Research

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Current research & highlights

Sustainable marketing,Service quality and satisfaction,Observational research - what people do rather than claim in retail environments,Empirical generalisations,Stability of perceptual responses,Loyalty
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  • Projects
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External engagement & recognition

Collaborations

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External engagement & recognition

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Collaborations

Organisation Country
Central Queensland University AUSTRALIA
Flinders University AUSTRALIA
Local Government Association of South Australia AUSTRALIA
Massey University NEW ZEALAND
Private Individual AUSTRALIA
University of Adelaide AUSTRALIA
University of Oxford UNITED KINGDOM
University of South Australia AUSTRALIA
Zero Waste AUSTRALIA
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External engagement & recognition

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External engagement & recognition

Engagement/recognition Year

Editorial Review Board

Journal of Consumer Marketing

2018

Full Member

Market Research Society, Australia

2018

Member

European Marketing Academy

2018

Member

Australian and New Zealand Marketing Academy

2018

Chair, Key State Board

Community Participation and Sustainability Advisory Committee, DIPTI

2017

Full Member

Market Research Society, Australia

2017

Member

European Marketing Academy

2017

Member

Australian and New Zealand Marketing Academy

2017

Board member

Park Lands Authority, South Australia

2016

Board Member

Zero Waste SA (now GISA)

2016

Full Member

Market Research Society, Australia

2016

Member

Reform Club, Pall Mall, London

2016

Member

European Marketing Academy

2016

Member

Australian and New Zealand Marketing Academy

2016

Board member

Park Lands Authority, South Australia

2015

Board Member

Zero Waste SA (now GISA)

2015

Full Member

Market Research Society, Australia

2015

Member

European Marketing Academy

2015

Member

Australian and New Zealand Marketing Academy

2015

Advisory role, Premiers Community Engagement Board

Department of the Premier and Cabinet, Government of South Australia

2014

Board member

Park Lands Authority, South Australia

2014

Board Member

Zero Waste SA (now GISA)

2014

Full Member

Market Research Society, Australia

2014

Member

European Marketing Academy

2014

Member

Australian and New Zealand Marketing Academy

2014

Advisory role, Premiers Community Engagement Board

Department of the Premier and Cabinet, Government of South Australia

2013

Board member

Park Lands Authority, South Australia

2013

Board Member

Zero Waste SA (now GISA)

2013

Full Member

Market Research Society, Australia

2013

Member

European Marketing Academy

2013

Member

Australian and New Zealand Marketing Academy

2013

Board member

Park Lands Authority, South Australia

2012

Board Member

Zero Waste SA (now GISA)

2012

Full Member

Market Research Society, Australia

2012

Member

European Marketing Academy

2012

Member

Australian and New Zealand Marketing Academy

2012

Board member

Park Lands Authority, South Australia

2011

Board Member

Zero Waste SA (now GISA)

2011

Full Member

Market Research Society, Australia

2011

Member

European Marketing Academy

2011

Member

Australian and New Zealand Marketing Academy

2011

Board Member

Park Lands Authority, South Australia

2010

Full Member

Market Research Society, Australia

2010

Member

European Marketing Academy

2010

Member

Australian and New Zealand Marketing Academy

2010
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Teaching & student supervision

Highlights

Anne has developed the Market Research courses offered by the School of Marketing for undergraduate, postgraduate and offshore delivery. The courses differ from traditional market research subjects in that it aims to turn students into astute buyers and users of market research, rather than actual market researchers. This philosophy is far more in line with the career positions of graduates.
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Teaching & student supervision

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Courses and programs

Courses I teach and/or co-ordinate

  • MARK 2020 Market Research (2019)
  • MARK 2020 Market Research (2018)
  • MARK 5032 Buyer Behaviour Insights (2019)
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Teaching & student supervision

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Research degree supervision

Supervisions from 2010 shown

Thesis title Student status
"The long-term effect of advertising on mental availability" Current
An investigation of the validity of virtual reality for shopper research Current
Communicating sustainability: The role of narrative, identity and human values Current
When to say the brand name in video advertising Current
A marketing perspective on regional natural resources management Completed
A two-dimensional typology of packaging elements to explore the packaging localisation of western brands in non-western markets Completed
Are green brand buyers different? an examination of green brand buyer profiles and purchasing behaviour Completed
Developing, delivering and evaluating a psychology based informational intervention for reducing food waste in households Completed
Marketing remote Aboriginal and Torres Strait Islander tourism to Australians Completed
Metrics and measurement methods for the monitoring and evaluation of household food waste prevention interventions Completed
Sales effectiveness of supermarket endcaps: does location matter? Completed
Shopping...with children: investigating in-store shopping behaviour of adults accompanied by children Completed
The formation of loyalty, how natural is it? Completed
The impact of data collection method on service quality and satisfaction scores Completed
The impact of shelf space on brand choice: an experiment comparing store brands and national brands Completed
The power of the endcap: use of endcaps by: retailers/manufacturers & shoppers Completed
The validity of online proprietary panels for social and marketing research Completed
Understanding buyer behaviour in the primary market for Aboriginal and Torres Strait Islander art Completed
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Gallery

Associate Professor Anne Sharp
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