Institute email: Anne.Sharp@MarketingScience.info
Dr Anne Sharp is an Associate Professor at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She leads the Sustainable Marketing research of the Institute and has a particular interest in evaluating interventions encouraging behaviour change for improved environmental outcomes.
Dr Sharp holds a Bachelor of Commerce from the University of Auckland, a Master of Business (Research) and a PhD from the University of South Australia. Her work includes the evaluation of retail bans on single use plastic bags, assessing the impact of recycling campaigns on household behaviour change, and developing measures for higher order behaviours such as repairing and waste avoidance.
Anne has been awarded the... Read more
About me
Dr Anne Sharp is an Associate Professor at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She leads the Sustainable Marketing research of the Institute and has a particular interest in evaluating interventions encouraging behaviour change for improved environmental outcomes.
Dr Sharp holds a Bachelor of Commerce from the University of Auckland, a Master of Business (Research) and a PhD from the University of South Australia. Her work includes the evaluation of retail bans on single use plastic bags, assessing the impact of recycling campaigns on household behaviour change, and developing measures for higher order behaviours such as repairing and waste avoidance.
Anne has been awarded the Business/Higher Education Roundtable Award for Community Engagement, the South Australian Marketing Institute's Customer Insight Award and UNiSA Chancellor's Award for her work in establishing community panels to help decision making in local government. She was a finalist for the European Marketing Academy (EMAC) and the International Journal of Research in Marketing (IJRM) 2011 and 2016 Steenkamp Award for ‘Long-term Impact’ paper. The award is given to papers published in IJRM that have made a significant long-term impact on the field of marketing.
All Anne's work has the common theme of applying marketing science knowledge to sustainable marketing. Anne has published over 20 refereed journal articles and book chapters, with her work appearing in top journals such as the European Journal of Marketing and the International Journal of Research in Marketing (twice). Her research partners include government, regulatory bodies, and industry in both Australia and the UK.
Anne is a full member of the Australian Market and Social Research Society and teaches Market Research at both the undergraduate and postgraduate level. Her course aims to turn students into astute buyers and users of market research. Anne is a Research Integrity Advisor for the University.
About me
Full member, Market Research Society of Australia since 1997
Member, European Marketing Academy since 1996
Member, Australian and New Zealand Marketing Academy since its inception in 1997
About me
Doctor of Philosophy University of South Australia
Master of Business University of South Australia
Bachelor of Commerce The University of Auckland
Associate Professor: Marketing Science, School of Marketing, University of South Australia (2014-present)
Senior Research Fellow: Marketing Science, School of Marketing, University of South Australia (1999-2014)
Lecturer, School of Marketing, University of South Australia (1989-1999)
Research
Excludes commercial-in-confidence projects.
Sustainability research, Various, 01/01/2015 - 31/12/2020
Social marketing research, Various, 01/01/2015 - 31/12/2020
Consumer behaviour research, Various, 01/01/2015 - 31/12/2020
Brand equity and brand health measurement, Various, 01/01/2015 - 31/12/2020
Laws of growth analysis, Various, 01/01/2015 - 31/12/2020
Advertising effectiveness, Various, 01/01/2015 - 31/12/2020
Shopper research, Various, 01/01/2015 - 31/12/2020
Mental availability measurement, Various, 01/01/2015 - 31/12/2020
Customer loyalty tracking, Various, 01/01/2015 - 31/12/2020
Community engagement, Various, 01/01/2015 - 31/12/2020
Customer and stakeholder satisfaction, Various, 01/01/2015 - 31/12/2020
LCL RP2021e1 - Greener Inner-urban Travel with Sharing Economy Mobility Services, CRC for Low Carbon Living Ltd, 01/07/2017 - 31/12/2018
Zeroing in food waste, Local Government Association of South Australia, 01/07/2010 - 31/12/2012
Research
Research since 2008 is shown below. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2013 |
1
|
| 2012 |
1
|
| Year | Output |
|---|---|
| 2017 |
|
| 2017 |
|
| 2015 |
1
1
6
|
| 2014 |
9
6
|
| 2014 |
Open access
10
10
2
|
| 2013 |
10
4
|
| 2013 |
11
4
|
| 2012 |
3
|
| 2011 |
Open access
|
| 2010 |
|
| 2010 |
20
15
|
| 2009 |
10
8
|
| 2009 |
|
| 2008 |
|
| Year | Output |
|---|---|
| 2015 |
Open access
|
| 2013 |
|
| 2012 |
Open access
|
| 2011 |
Open access
|
| 2011 |
Open access
|
| 2010 |
Open access
|
| 2010 |
Open access
|
| 2010 |
Open access
|
| 2009 |
Open access
|
| 2009 |
Open access
|
| 2009 |
Sharp, RA, Reynolds, S & Anderson, KC 2009, 'Establishing Sustainable Online Residents Panels for Local Government - Pilot Results', in L Brennan, W Binney. |
| 2009 |
Sharp, RA, Reynolds, S & Anderson, KC 2009, 'Online community panels: testing validity at representing local community', in L Brennan & W Binney. |
| 2008 |
|
| 2008 |
|
| 2008 |
Open access
|
Research
External engagement & recognition
| Organisation | Country |
|---|---|
| Central Queensland University | AUSTRALIA |
| Flinders University | AUSTRALIA |
| Local Government Association of South Australia | AUSTRALIA |
| University of Adelaide | AUSTRALIA |
| University of Oxford | UNITED KINGDOM |
| University of South Australia | AUSTRALIA |
| Zero Waste | AUSTRALIA |
External engagement & recognition
| Engagement/recognition | Year |
|---|---|
Board memberPark Lands Authority (SA) |
2016 |
Board MemberZero Waste SA (now GISA) |
2016 |
MemberReform Club, Pall Mall, London |
2016 |
Board memberPark Lands Authority (SA) |
2015 |
Board MemberZero Waste SA (now GISA) |
2015 |
Advisory rolePremiers Community Engagement Board |
2014 |
Board memberPark Lands Authority (SA) |
2014 |
Board MemberZero Waste SA (now GISA) |
2014 |
Advisory rolePremiers Community Engagement Board |
2013 |
Board memberPark Lands Authority (SA) |
2013 |
Board MemberZero Waste SA (now GISA) |
2013 |
Board memberPark Lands Authority (SA) |
2012 |
Board MemberZero Waste SA (now GISA) |
2012 |
Board memberPark Lands Authority (SA) |
2011 |
Board MemberZero Waste SA (now GISA) |
2011 |
Board MemberParklands Authority (SA) |
2010 |
Teaching & student supervision
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| An investigation of the validity of virtual reality for shopper research | Current |
| Communicating sustainability: The role of narrative, identity and human values | Current |
| The impact of shelf space on brand choice - an experiment comparing store brands and national brands | Current |
| The long term effect of advertising on mental availability. | Current |
| A marketing perspective on regional natural resources management | Completed |
| Are green brand buyers different? an examination of green brand buyer profiles and purchasing behaviour | Completed |
| Developing, delivering and evaluating a psychology based informational intervention for reducing food waste in households | Completed |
| Marketing remote Aboriginal and Torres Strait Islander tourism to Australians | Completed |
| Metrics and measurement methods for the monitoring and evaluation of household food waste prevention interventions | Completed |
| Sales effectiveness of supermarket endcaps: does location matter? | Completed |
| Shopping...with children: investigating in-store shopping behaviour of adults accompanied by children | Completed |
| The formation of loyalty, how natural is it? | Completed |
| The impact of data collection method on service quality and satisfaction scores | Completed |
| The power of the endcap: use of endcaps by: retailers/manufacturers & shoppers | Completed |
| The validity of online proprietary panels for social and marketing research | Completed |
| Understanding buyer behaviour in the primary market for Aboriginal and Torres Strait Islander art | Completed |
