Associate Professor Anne Sharp

Associate Professor: Marketing Science School of Marketing

City West Campus (Y4-38)
tel +61 8 830 20637
fax +61 8 830 20442

email Rosemary.Sharp@unisa.edu.au

Alternative contact

Available for media comment
Research Degree Supervisor

About me

Dr Anne Sharp is an Associate Professor at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She leads the Sustainable Marketing research of the Institute and has a particular interest in evaluating interventions encouraging behaviour change for improved environmental outcomes.

Dr Sharp holds a Bachelor of Commerce from the University of Auckland, a Master of Business (Research) and a PhD from the University of South Australia. Her work includes the evaluation of retail bans on single use plastic bags, assessing the impact of recycling campaigns on household behaviour change, and developing measures for higher order behaviours such as repairing and waste avoidance.

Anne has been awarded the... Read more

School of Marketing

One of Australia’s leading centres for marketing education and research, the School prepares students for a range of careers.

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Research

Research themes

Scarce resources

Research focus

Marketing
Business and Management
Sustainable Marketing
Architecture
Building

Highlights

Sustainable marketing,Service quality and satisfaction,Observational research - what people do rather than claim in retail environments,Empirical generalisations,Stability of perceptual responses,Loyalty

Research

Projects

Excludes commercial-in-confidence projects.

Community engagement, Various, 01/01/2015 - 31/12/2020
Customer and stakeholder satisfaction, Various, 01/01/2015 - 31/12/2020
Sustainability research, Various, 01/01/2015 - 31/12/2020
Mental availability measurement, Various, 01/01/2015 - 31/12/2020
Shopper research, Various, 01/01/2015 - 31/12/2020
Brand equity and brand health measurement, Various, 01/01/2015 - 31/12/2020
Social marketing research, Various, 01/01/2015 - 31/12/2020
Laws of growth analysis, Various, 01/01/2015 - 31/12/2020
Advertising effectiveness, Various, 01/01/2015 - 31/12/2020
Customer loyalty tracking, Various, 01/01/2015 - 31/12/2020
Consumer behaviour research, Various, 01/01/2015 - 31/12/2020
LCL RP2021e1 - Greener Inner-urban Travel with Sharing Economy Mobility Services, CRC for Low Carbon Living Ltd, 01/07/2017 - 31/12/2018
Zeroing in food waste, Local Government Association of South Australia, 01/07/2010 - 31/12/2012
ZWSA-children's personal consumption choices, Zero Waste SA, 30/09/2008 - 30/06/2010

Research

Outputs

Research since 2008 is shown below. To see earlier years visit ORCID, ResearcherID or Scopus

Open access indicates that an output is open access.

Chapters

Year	Output
2013	Sharp, A 2013, 'Sustainable marketing in principle and practice', in G Wells (eds), Sustainable business: theory and practice of business under sustainability principles, Edward Elgar, UK, ch. 6 pp. 108-119. 1
2012	Davison, S, Thompson, K, Sharp, A & Dawson, D 2012, 'Reducing wasteful household behaviours: contributions from psychology and implications for intervention design', in S Lehmann & R Crocker (eds), Designing for zero waste : consumption, technologies and the built environment, Earthscan, Oxon, England, ch. 4, pp. 67-88. 1

Journal Articles

Year	Output
2018	Tan, PJ, Corsi, A, Cohen, J, Sharp, A, Lockshin, L, Caruso, W & Bogomolova, S 2018, 'Assessing the sales effectiveness of differently located endcaps in a supermarket', Journal of retailing and consumer services, vol. 43, pp. 200-208.
2017	Page, B, Sharp, A, Lockshin, L & Sorensen, H 2017, 'Parents and children in supermarkets: Incidence and influence', Journal of retailing and consumer services, vol. 40, pp. 31-39. 1
2017	Sorensen, H, Bogomolova, S, Anderson, K, Trinh, G, Sharp, A, Kennedy, R, Page, B & Wright, M 2017, 'Fundamental patterns of in-store shopper behaviour', Journal of retailing and consumer services, vol. 37, pp. 182-194. 5 3
2015	Thompson, K, O'Dwyer, L, Sharp, A, Smith, B, Reynolds, CJ, Hadley, T & Hazel, S 2015, 'What's in a dog's breakfast? Considering the social, veterinary and environmental implications of feeding food scraps to pets using three Australian surveys', Sustainability, vol. 7, no. 6, pp. 7195-7213. Open access 2 2 6
2014	Berry, S, Sharp, A, Hamilton, J & Killip, G 2014, 'Inspiring low-energy retrofits: the influence of 'open home' events', Building research and information, vol. 42, no. 4, pp. 422-433. 12 10
2014	Reynolds, CJ, Mavrakis, V, Davison, S, Hoj, SB, Vlaholias, E, Sharp, A, Thompson, K, Ward, P, Coveney, J, Piantadosi, J, Boland, J & Dawson, A 2014, 'Estimating informal household food waste in developed countries: the case of Australia', Waste management and research, vol. 32, no. 12, pp. 1254-1258. Open access 15 14 2
2013	Sharp, RA & Wheeler, MJ 2013, 'Reducing householders' grocery carbon emissions: carbon literacy and carbon label preferences', Australasian marketing journal, vol. 21, no. 4, pp. 240-249. 12 4
2013	Wheeler, MJ, Sharp, RA & Nenycz-Thiel, MK 2013, 'The effect of 'green' messages on brand purchase and brand rejection', Australasian marketing journal, vol. 21, no. 2, pp. 105-110. 16 4
2012	Page, B & Sharp, A 2012, 'The contribution of marketing to school-based program evaluation', Journal of social marketing, vol. 2, no. 3, pp. 176-186. 3 1
2011	Sharp, A, Moore, P & Anderson, K 2011, 'Are the prompt responders to an online panel survey different from those who respond later?', Australasian journal of market and social research, vol. 19, no. 1, pp. 25-33. Open access
2010	Sharp, RA & Anderson, KC 2010, 'Online citizen panels as an advance in research and consultation - A Review of pilot results', Commonwealth Journal of Local Governance, vol. 6, pp. 33-54.
2010	Sharp, RA, Hoj, SB & Wheeler, MJ 2010, 'Proscription and its impact on anti-consumption behaviour and attitudes: the case of plastic bags', Journal of Consumer Behaviour, vol. 9, no. 6, pp. 470-484. 28 22
2009	Bogomolova, S, Romaniuk, JT & Sharp, RA 2009, 'Quantifying the extent of temporal decay in service quality ratings', International Journal of Market Research, vol. 51, no. 1, pp. 71-91. 10 8
2009	Sharp, RA & Hoj, SB 2009, 'Communicating the Sustainability Message to the Public: Lessons from Marketing', International Journal of Environmental, Cultural, Economic & Social Sustainability, vol. 5, no. 4, pp. 179-190.
2008	Sharp, RA 2008, 'Evolution of the sustainable consumer', The Independent Weekly, February 23-29, pp. 36-36.

Conferences

Year	Output
2015	Caruso, W, Bogomolova, S, Corsi, A, Cohen, J, Sharp, A & Lockshin, L 2015, 'Exploring the effectiveness of endcap locations in a supermarket: early evidence from in-store video observations', 2015 ANZMAC Conference, ANZMAC, pp. 254-260. Open access
2013	Berry, SR & Sharp, A 2013, 'The role of open house events to improve energy efficiency : reaching the new or preaching to the converted?', ECEEE 2013 Summer Study, [European Council for an Energy Efficient Economy], pp. 693-701.
2012	Akbar, S & Sharp, A 2012, 'Indigenous Australian businesses success: a marketing perspective', Australia and New Zealand Marketing Academy Conference 2012, Australia and New Zealand Marketing Academy, pp. 1-7. Open access
2012	Anderson, K, Sharp, A & Kennedy, R 2012, 'Virtual reality research: the case for validation', Australian and New Zealand Marketing Academy Conference 2012, ANZMAC, pp. 1-7. Open access
2012	Livaditis, M, Sharp, A & Sharp, B 2012, 'Evidence of naturally bias behaviour - seating habits at a lecture', Australian and New Zealand Marketing Academy Conference 2012, ANZMAC, pp. 1-7. Open access
2012	Sirieix, L, Heaslip, JM, Sharp, A & Nenycz-Thiel, M 2012, 'Consumer and fair trade in Australia and France: from comprehension to adoption…', Fair Trade International Symposium 2012, vol. 6, pp. 1-13. Open access
2012	Vogelpoel, M, Sharp, A, Daniels, C & Weinstein, P 2012, 'Understanding natural resource management amongst land managers for improved social marketing programs', Australian and New Zealand Marketing Academy Conference 2012, ANZMAC, pp. 1-7. Open access
2012	Wheeler, MJ & Sharp, A 2012, 'Enabling consumer carbon consumption choice through product labelling', Australian and New Zealand Marketing Academy Conference, ANZMAC, pp. 1-7. Open access
2011	Livaditis, M, Sharp, B & Sharp, A 2011, 'Evidence that loyalty is a natural behaviour', in M MacCarthy (ed.), 2011 Australian and New Zealand Marketing Academy (ANZMAC) conference: marketing in the age of consumerism: Jekyll or Hyde?, ANZMAC, paper no. 435, pp. 1-8. Open access
2011	Page, WM & Sharp, RA 2011, 'Improved evaluation of behaviour change programs in schools', in M MacCarthy & D Sanders (eds), 2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference : Marketing in the Age of Consumerism: Jekyll or Hyde?, Edith Cowan University, pp. 1-7. Open access
2010	Anderson, KC, Sharp, RA & Moore, PD 2010, 'The profile of bounce backs in online panels and implications for representatives', in Dr David Fortin and Dr Lucie K. Ozanne, 2010 Australian and New Zealand Marketing Academy Conference, University of Canterbury, pp. 1-7. Open access
2010	Anderson, KC, Sharp, RA & Reynolds, S 2010, 'Influences on survey response rates in online panels', in Dr. Paul Ballantine & Dr. Jorg Finsterwalder, ANZMAC 2010 - Doing More with Less, University of Canterbury, pp. 1-8. Open access
2010	Sharp, RA & Wheeler, MJ 2010, 'Banning the use of plastic bags: do shoppers do more with less?', in Dr David Fortin and Dr Lucie K. Ozanne, ANZMAC 2010 - Doing More with Less, University of Canterbury, pp. 1-7. Open access
2009	Reynolds, S, Sharp, RA & Anderson, KC 2009, 'Online Surveys: Response Timeliness & Issues of Design', in Dr. Dewi Tojib, Australian and New Zealand Marketing Academy-Sustainable Management and Marketing Conference 2009, ANZMAC, pp. 1-7. Open access
2009	Sharp, RA & Høj, SB 2009, 'It is a Mass Market for Water and Energy Reduction Appeals', in Dr. Dewi Tojib, Australian and New Zealand marketing academy conference 2009, Australian and New Zealand Marketing Academy, pp. 1-7. Open access
2009	Sharp, RA, Reynolds, S & Anderson, KC 2009, 'Establishing Sustainable Online Residents Panels for Local Government - Pilot Results', in L Brennan, W Binney.
2009	Sharp, RA, Reynolds, S & Anderson, KC 2009, 'Online community panels: testing validity at representing local community', in L Brennan & W Binney.
2008	Sharp, RA & Hoj, SB 2008, 'Assessing the public's real knowledge of global warming', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, ANZMAC, pp. 1-7.
2008	Sharp, RA & Hoj, SB 2008, 'Public attitudes towards and knowledge of global warming - A comparison between Australia and USA', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, ANZMAC Conference 2008- Marketing: shifting the Focus from Mainstream to Offbeat, Promaco Conventions, pp. 1-8.
2008	Vogelpoel, MG & Sharp, RA 2008, 'Grounded Benchmarks for Item Level Service quality Metrics', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, Shifting the Focus from Mainstream to Offbeat, ANZMAC, pp. 1-7. Open access

External engagement & recognition

Collaborations

External engagement & recognition

Collaborations

Organisation	Country
Central Queensland University	AUSTRALIA
Flinders University	AUSTRALIA
Local Government Association of South Australia	AUSTRALIA
University of Adelaide	AUSTRALIA
University of Oxford	UNITED KINGDOM
University of South Australia	AUSTRALIA
Zero Waste	AUSTRALIA

External engagement & recognition

Engagement/recognition	Year
Full Member Market Research Society, Australia	2018
Member European Marketing Academy	2018
Member Australian and New Zealand Marketing Academy	2018
Chair, Key State Board Community Participation & Sustainability Advisory Committee, DIPTI	2017
Full Member Market Research Society, Australia	2017
Member European Marketing Academy	2017
Member Australian and New Zealand Marketing Academy	2017
Board member Park Lands Authority (SA)	2016
Board Member Zero Waste SA (now GISA)	2016
Full Member Market Research Society, Australia	2016
Member Reform Club, Pall Mall, London	2016
Member European Marketing Academy	2016
Member Australian and New Zealand Marketing Academy	2016
Board member Park Lands Authority (SA)	2015
Board Member Zero Waste SA (now GISA)	2015
Full Member Market Research Society, Australia	2015
Member European Marketing Academy	2015
Member Australian and New Zealand Marketing Academy	2015
Advisory role Premiers Community Engagement Board	2014
Board member Park Lands Authority (SA)	2014
Board Member Zero Waste SA (now GISA)	2014
Full Member Market Research Society, Australia	2014
Member European Marketing Academy	2014
Member Australian and New Zealand Marketing Academy	2014
Advisory role Premiers Community Engagement Board	2013
Board member Park Lands Authority (SA)	2013
Board Member Zero Waste SA (now GISA)	2013
Full Member Market Research Society, Australia	2013
Member European Marketing Academy	2013
Member Australian and New Zealand Marketing Academy	2013
Board member Park Lands Authority (SA)	2012
Board Member Zero Waste SA (now GISA)	2012
Full Member Market Research Society, Australia	2012
Member European Marketing Academy	2012
Member Australian and New Zealand Marketing Academy	2012
Board member Park Lands Authority (SA)	2011
Board Member Zero Waste SA (now GISA)	2011
Full Member Market Research Society, Australia	2011
Member European Marketing Academy	2011
Member Australian and New Zealand Marketing Academy	2011
Board Member Parklands Authority (SA)	2010
Full Member Market Research Society, Australia	2010
Member European Marketing Academy	2010
Member Australian and New Zealand Marketing Academy	2010

Teaching & student supervision

Highlights

Anne has developed the Market Research courses offered by the School of Marketing for undergraduate, postgraduate and offshore delivery. The courses differ from traditional market research subjects in that it aims to turn students into astute buyers and users of market research, rather than actual market researchers. This philosophy is far more in line with the career positions of graduates.

Teaching & student supervision

Research degree supervision

Supervisions from 2010 shown

Thesis title	Student status
"The long-term effect of advertising on mental availability"	Current
A two-dimensional typology of packaging elements to explore the packaging localisation of western brands in non-western markets	Current
An investigation of the validity of virtual reality for shopper research	Current
Are jingles an effective branding device?	Current
Communicating sustainability: The role of narrative, identity and human values	Current
A marketing perspective on regional natural resources management	Completed
Are green brand buyers different? an examination of green brand buyer profiles and purchasing behaviour	Completed
Developing, delivering and evaluating a psychology based informational intervention for reducing food waste in households	Completed
Marketing remote Aboriginal and Torres Strait Islander tourism to Australians	Completed
Metrics and measurement methods for the monitoring and evaluation of household food waste prevention interventions	Completed
Sales effectiveness of supermarket endcaps: does location matter?	Completed
Shopping...with children: investigating in-store shopping behaviour of adults accompanied by children	Completed
The formation of loyalty, how natural is it?	Completed
The impact of data collection method on service quality and satisfaction scores	Completed
The impact of shelf space on brand choice: an experiment comparing store brands and national brands	Completed
The power of the endcap: use of endcaps by: retailers/manufacturers & shoppers	Completed
The validity of online proprietary panels for social and marketing research	Completed
Understanding buyer behaviour in the primary market for Aboriginal and Torres Strait Islander art	Completed

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Associate Professor Anne Sharp

Alternative contact

Alternative contact details

About me

About me

School of Marketing

About me

Professional Associations

Experience

Qualifications

Work history

Research

Research themes

Research focus

Highlights

Projects

Outputs

Chapters

Journal Articles

Conferences

Current research & highlights

External engagement & recognition

Collaborations

Collaborations

External engagement & recognition

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Chair, Key State Board

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Teaching & student supervision

Highlights

Courses and programs

Courses I teach and/or co-ordinate

Research degree supervision

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