Dr Anne Sharp is an Associate Professor at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She leads the Sustainable Marketing research of the Institute and has a particular interest in evaluating interventions encouraging behaviour change for improved environmental outcomes.
Dr Sharp holds a Bachelor of Commerce from the University of Auckland, a Master of Business (Research) and a PhD from the University of South Australia. Her work includes the evaluation of retail bans on single use plastic bags, assessing the impact of recycling campaigns on household behaviour change, and developing measures for higher order behaviours such as repairing and waste avoidance.
Anne has been awarded the... Read more
About me
Dr Anne Sharp is an Associate Professor at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She leads the Sustainable Marketing research of the Institute and has a particular interest in evaluating interventions encouraging behaviour change for improved environmental outcomes.
Dr Sharp holds a Bachelor of Commerce from the University of Auckland, a Master of Business (Research) and a PhD from the University of South Australia. Her work includes the evaluation of retail bans on single use plastic bags, assessing the impact of recycling campaigns on household behaviour change, and developing measures for higher order behaviours such as repairing and waste avoidance.
Anne has been awarded the Business/Higher Education Roundtable Award for Community Engagement, the South Australian Marketing Institute's Customer Insight Award and UNiSA Chancellor's Award for her work in establishing community panels to help decision making in local government. She was a finalist for the European Marketing Academy (EMAC) and the International Journal of Research in Marketing (IJRM) 2011 and 2016 Steenkamp Award for ‘Long-term Impact’ paper. The award is given to papers published in IJRM that have made a significant long-term impact on the field of marketing.
All Anne's work has the common theme of applying marketing science knowledge to sustainable marketing. Anne has published over 20 refereed journal articles and book chapters, with her work appearing in top journals such as the European Journal of Marketing and the International Journal of Research in Marketing (twice). Her research partners include government, regulatory bodies, and industry in both Australia and the UK.
Anne is a full member of the Australian Market and Social Research Society and teaches Market Research at both the undergraduate and postgraduate level. Her course aims to turn students into astute buyers and users of market research. Anne is a Research Integrity Advisor for the University.
About me
Full member, Market Research Society of Australia since 1997
Member, European Marketing Academy since 1996
Member, Australian and New Zealand Marketing Academy since its inception in 1997
About me
Doctor of Philosophy University of South Australia
Master of Business University of South Australia
Bachelor of Commerce The University of Auckland
Associate Professor: Marketing Science, School of Marketing, University of South Australia (2014-present)
Senior Research Fellow: Marketing Science, School of Marketing, University of South Australia (1999-2014)
Lecturer, School of Marketing, University of South Australia (1989-1999)
Research
Excludes commercial-in-confidence projects.
Consumer behaviour research, Various, 01/01/2000 - 31/12/2018
Community engagement, Various, 01/01/2000 - 31/12/2018
Customer and stakeholder satisfaction, Various, 01/01/2000 - 31/12/2018
Sustainability research, Various, 01/01/2000 - 31/12/2018
Brand equity and brand health measurement, Various, 01/01/2000 - 31/12/2018
Social marketing research, Various, 01/01/2000 - 31/12/2018
Advertising effectiveness, Various, 01/01/2000 - 31/12/2018
Mental availability measurement, Various, 01/01/2000 - 31/12/2018
Laws of growth analysis, Various, 01/01/2000 - 31/12/2018
Customer loyalty tracking, Various, 01/01/2000 - 31/12/2018
Shopper research, Various, 01/01/2000 - 31/12/2018
Zeroing in food waste, Local Government Association of South Australia, 01/07/2010 - 31/12/2012
Research
Research since 2008 is shown below. To see earlier years visit ORCID, ResearcherID or Scopus
| Year | Output |
|---|---|
| 2013 |
Sharp, RA 2013, 'Sustainable Marketing in Principle and Practice', in Geoff Wells, Sustainable Business: Theory and practice of business under sustainability principles, Edward Elgar, Cheltenham, UK, pp. 108-119.
1
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| 2012 |
Davison, S, Thompson, K, Sharp, A & Dawson, D 2012, 'Reducing wasteful household behaviours: contributions from psychology and implications for intervention design', in S Lehmann & R Crocker (eds), Designing for zero waste : consumption, technologies and the built environment, Earthscan, Oxon, England, ch. 4, pp. 67-88. |
| Year | Output |
|---|---|
| 2015 |
Thompson, K, O'Dwyer, L, Sharp, RA, Smith, BP, Reynolds, CJ, Hadley, T & Hazel, S 2015, 'What's in a dog's breakfast? Considering the social, veterinary and environmental implications of feeding food scraps to pets using three australian surveys', Sustainability.
7
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| 2014 |
Berry, SR, Sharp, RA, Hamilton, J & Killip, G 2014, 'Inspiring low-energy retrofits: the influence of 'open home' events', Building Research and Information: the international journal of research, development and demonstration, in press.
4
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| 2014 |
Reynolds, CJ, Davison, SL, Hoj, SB, Vlaholias, E, Sharp, RA, Thompson, K, Ward, P, Coveney, J, Piantadosi, J, Boland, JW & Dawson, A 2014, 'Estimating informal household food waste in developed countries : the case of Australia', Waste Management and Research, in press.
5
1
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| 2013 |
Sharp, RA & Wheeler, MJ 2013, 'Reducing householders' grocery carbon emissions: carbon literacy and carbon label preferences', Australasian Marketing Journal, v. 21, no. 4, pp. 240-249.
4
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| 2013 |
Wheeler, MJ, Sharp, RA & Nenycz-Thiel, MK 2013, 'The effect of 'green' messages on brand purchase and brand rejection ', Australasian Marketing Journal, v. 21, no. 2, pp. 105-110.
5
1
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| 2012 |
Page, WM & Sharp, RA 2012, 'The contribution of marketing to school-based program evaluation', Journal of Social Marketing, v. 2, no. 3, pp. 176-186.
1
1
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| 2011 |
Sharp, RA, Moore, PD & Anderson, KC 2011, 'Are the Prompt Responders to an Online Panel Survey Different from Those Who Respond Later?', Market and Social Research, v. 19, no. 1, pp. 25-33. |
| 2010 |
Sharp, RA & Anderson, KC 2010, 'Online citizen panels as an advance in research and consultation - A Review of pilot results', Commonwealth Journal of Local Governance, v. 6, pp. 33-54. |
| 2010 |
Sharp, RA, Hoj, SB & Wheeler, MJ 2010, 'Proscription and its impact on anti-consumption behaviour and attitudes: the case of plastic bags', Journal of Consumer Behaviour: an international research review, v. 9, no. 6, pp. 470-484.
14
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| 2009 |
Bogomolova, S, Romaniuk, JT & Sharp, RA 2009, 'Quantifying the extent of temporal decay in service quality ratings', International Journal of Market Research, v. 51, no. 1, pp. 71-91.
9
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| 2009 |
Sharp, RA & Hoj, SB 2009, 'Communicating the Sustainability Message to the Public: Lessons from Marketing', The International Journal of Environmental, Cultural, Economic and Social Sustainability, v. 5, no. 4, pp. 179-190. |
| 2008 |
Sharp, RA 2008, 'Evolution of the sustainable consumer', The Independent Weekly, February 23-29, pp. 36-36. |
| Year | Output |
|---|---|
| 2015 |
Caruso, W, Bogomolova, S, Corsi, A, Cohen, J, Sharp, A & Lockshin, L 2015, 'Exploring the effectiveness of endcap locations in a supermarket: early evidence from in-store video observations', 2015 ANZMAC Conference, ANZMAC, pp. 254-260. |
| 2013 |
Berry, SR & Sharp, A 2013, 'The role of open house events to improve energy efficiency : reaching the new or preaching to the converted?', ECEEE 2013 Summer Study, [European Council for an Energy Efficient Economy], pp. 693-701. |
| 2011 |
Livaditis, M, Sharp, BM & Sharp, RA 2011, 'Evidence that Loyalty is a Natural Behaviour', in M MacCarthy & D Sanders, 2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference : Marketing in the Age of Consumerism: Jekyll or Hyde?, School of Marketing, Edith Cowan University, pp. 1-8. |
| 2011 |
Page, WM & Sharp, RA 2011, 'Improved Evaluation of Behaviour Change Programs in Schools', in M MacCarthy & D Sanders, 2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference : Marketing in the Age of Consumerism: Jekyll or Hyde?, School of Marketing, Edith Cowan University, pp. 1-7. |
| 2010 |
Anderson, KC, Sharp, RA & Moore, PD 2010, 'The profile of bounce backs in online panels and implications for representatives', in Dr David Fortin and Dr Lucie K. Ozanne, 2010 Australian and New Zealand Marketing Academy Conference, University of Canterbury, pp. 1-7. |
| 2010 |
Anderson, KC, Sharp, RA & Reynolds, S 2010, 'Influences on survey response rates in online panels', in Dr. Paul Ballantine & Dr. Jorg Finsterwalder, ANZMAC 2010 - Doing More with Less, University of Canterbury, pp. 1-8. |
| 2010 |
Sharp, RA & Wheeler, MJ 2010, 'Banning the use of plastic bags: do shoppers do more with less?', in Dr David Fortin and Dr Lucie K. Ozanne, ANZMAC 2010 - Doing More with Less, University of Canterbury, pp. 1-7. |
| 2009 |
Reynolds, S, Sharp, RA & Anderson, KC 2009, 'Online Surveys: Response Timeliness & Issues of Design', in Dr. Dewi Tojib, Australian and New Zealand Marketing Academy-Sustainable Management and Marketing Conference 2009, ANZMAC, pp. 1-7. |
| 2009 |
Sharp, RA & Høj, SB 2009, 'It is a Mass Market for Water and Energy Reduction Appeals', in Dr. Dewi Tojib, Australian and New Zealand marketing academy conference 2009, Australian and New Zealand Marketing Academy, pp. 1-7. |
| 2009 |
Sharp, RA, Reynolds, S & Anderson, KC 2009, 'Establishing Sustainable Online Residents Panels for Local Government - Pilot Results', in L Brennan, W Binney. |
| 2009 |
Sharp, RA, Reynolds, S & Anderson, KC 2009, 'Online community panels: testing validity at representing local community', in L Brennan & W Binney. |
| 2008 |
Sharp, RA & Hoj, SB 2008, 'Assessing the public's real knowledge of global warming', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, ANZMAC, pp. 1-7. |
| 2008 |
Sharp, RA & Hoj, SB 2008, 'Public attitudes towards and knowledge of global warming - A comparison between Australia and USA', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, ANZMAC Conference 2008- Marketing: shifting the Focus from Mainstream to Offbeat, Promaco Conventions, pp. 1-8. |
| 2008 |
Vogelpoel, MG & Sharp, RA 2008, 'Grounded Benchmarks for Item Level Service quality Metrics', in Ms Daniela Spanjaard, Dr Sara Denize & Dr Neeru Sharma, Shifting the Focus from Mainstream to Offbeat, ANZMAC, pp. 1-7. |
Research
External engagement & recognition
| Organisation | Country |
|---|---|
| Central Queensland University | AUSTRALIA |
| Flinders University | AUSTRALIA |
| Local Government Association of South Australia | AUSTRALIA |
| University of Adelaide | AUSTRALIA |
| University of Oxford | UNITED KINGDOM |
| University of South Australia | AUSTRALIA |
External engagement & recognition
| Year | Engagement/recognition |
|---|---|
| 2016 |
Board memberPark Lands Authority (SA) |
| 2015 |
Board memberPark Lands Authority (SA) |
| 2014 |
Advisory rolePremiers Community Engagement Board |
| 2014 |
Board memberPark Lands Authority (SA) |
| 2013 |
Advisory rolePremiers Community Engagement Board |
| 2013 |
Board memberPark Lands Authority (SA) |
| 2012 |
Board memberPark Lands Authority (SA) |
| 2011 |
Board memberPark Lands Authority (SA) |
Park Lands Authority member since 2010
Zero Waste SA (now GISA) Board member since 2011
Reform Club member, 104 Pall Mall London
Teaching & student supervision
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| Communicating sustainability: The role of narrative, identity and human values | Current |
| Marketing remote Aboriginal and Torres Strait Islander tourism to Australians | Current |
| Sales effectiveness of supermarket endcaps: does location matter? | Current |
| The impact of shelf space on brand choice | Current |
| The power of the endcap: use of endcaps by: retailers/manufacturers & shoppers | Current |
| Virtual shopping simulations - how valid is the data | Current |
| A marketing perspective on regional natural resources management | Completed |
| Are green brand buyers different? an examination of green brand buyer profiles and purchasing behaviour | Completed |
| Developing, delivering and evaluating a psychology based informational intervention for reducing food waste in households | Completed |
| Metrics and measurement methods for the monitoring and evaluation of household food waste prevention interventions | Completed |
| Shopping...with children: investigating in-store shopping behaviour of adults accompanied by children | Completed |
| The formation of loyalty, how natural is it? | Completed |
| The impact of data collection method on service quality and satisfaction scores | Completed |
| The validity of online proprietary panels for social and marketing research | Completed |
| Understanding buyer behaviour in the primary market for Aboriginal and Torres Strait Islander art | Completed |
Institute email: Anne.Sharp@MarketingScience.info
