As a world-leading centre for research in marketing, the Institute makes fundamental discoveries about consumer behaviour.
Excludes commercial-in-confidence projects.
Research since 2008 is shown below.
Open access indicates that an output is open access.
Tanusondjaja, AT, Greenacre, L, Banelis, M, Truong, OH & Andrews, T 2015, 'International brands in emerging markets: the myths of segmentation', International marketing review, vol. 32, no. 6, pp. 783-796.
External engagement & recognition
Teaching & student supervision