Professor David Corkindale

David Corkindale, B.Sc. (Hons), M.Sc., PhD, is now an Emeritus Professor at UniSA. In his early career he worked in business development and commercial research positions in the Pharmaceutical and Engineering Industries in the UK after gaining a bachelor’s degree in Science from Durham University in the UK and a Masters business degree from the Cranfield School of Management, Cranfield University, subsequently becoming an advertising research executive for the largest Advertising Agency in London, at the time, J Walter Thompson. 

After being recruited as a Senior Research Fellow and gaining his PhD at  the Cranfield School of Management he became Director, for six years, of a major, totally industry-funded Advertising Research Centre, publishing reports, journal papers and two books on Measuring the Effectiveness of Advertising. He taught Marketing on the MBA there and on many Executive Development courses around Europe and was, later, Associate Director of the full-time MBA program.

He has been an Associate Professor of Marketing at The University of British Columbia in Vancouver, Canada.

At the University of SA he has held a number of posts including the Head of the Elton Mayo School of Management, Chair of the Business Faculty's Research Degrees Committee and led the marketing discipline which culminated in the establishment of the School of Marketing and its Ehrenberg-Bass Institute for Marketing Science. He was responsible for the marketing discipline in the MBA Program at UniSA for many years until recently..

His consultancy and research includes work on the role of Marketing in the commercialisation of innovations and he was awarded a CSIRO Flagship Fellowship for work on his. More recently he has focussed on the study of the Effects of Plain Packaging of cigarettes on brand share changes and on the effectiveness of Product Placement in TV programs.

He was a founding Board member and Secretary of the Australian and New Zealand Marketing Academy (ANZMAC). He founded and was Chair of the Editorial Board of the International Journal of Wine Marketing (now Wine Business) and is on the Editorial Board of several other Journals. He has published five books, many papers in top tier international scholarly journals and has over many years contributed practitioner oriented articles in professional marketing and business magazines. He was for some years  the President of the UniSA branch of the National Tertiary Education Union and served on UniSuper's Consultative Committee representing academic staff. He regularly plays the trombone in various music ensembles including a symphony orchestra, a brass band and a wind orchestra as well as helping a volunteer-run music broadcasting radio station. 

Founding Board Member and Secretary of The Australian and New Zealand Marketing Academy (ANZMAC).

Qualifications

• Doctor of Philosophy Cranfield Institute of Technology

• Master of Science Cranfield Institute of Technology

• Bachelor of Science Durham University

• Diploma of Institute of Work Study Crawley College of Further Education

• ITP Certificate INSEAD, France

Work history

1986-present       Professor of Marketing Management, University of South Australia

2014                    Acting Head of School, International Grad School of Business, UniSA

2008                    Acting Dean- Research, Division of Business

1996 – 1998        Head, School of Marketing, UniSA

1992 - 1995         Head, Elton Mayo School of Management, UniSA

1991- 1996          Chair, Faculty Research Committee

1986 -1991          Head, Marketing Group, Elton Mayo School of Management, SA Institute of Technology

1983 - 1985         Deputy Head of the MBA Program, Cranfield School of Management, Cranfield IT, UK

1987 - 1991        MD (part-time), Mellorborough International Plc, Adelaide

1969 – 1972       Deputy Head of the Research Unit, J Walter Thomson, London, UK  

1968 -  1969       Marketing Research Officer, BBDO, London.

1965 – 1968       Senior Management Services Officer (Operational Research), GKN/British Steel, UK

1963 - 1963        Graduate  Trainee, Vitamins Ltd. Crawley, U.K.