One of Australia’s leading centres for marketing education and research, the School prepares students for a range of careers.
Doctor of Philosophy (Marketing) University of South Australia
Master of Business The University of Adelaide
Bachelor of Business University of South Australia
Excludes commercial-in-confidence projects.
Research since 2008 is shown below.
Danenberg, N, Kennedy, R, Beal, V & Sharp, B 2015, 'Advertising budgeting: a reinvestigation of the evidence on brand size and spend', Journal of Advertising, v. 45, no. 1, pp. 139-146.
Mueller, SC, Danenberg, NJ & Remaud, HR 2009, 'Australian Market Survey: Are Health or Environmental Claims Important to Prawn Consumers?', Global Aquaculture Advocate, september, pp. 28-29.
Remaud, HR & Danenberg, NJ 2008, 'Seafood is like coca-cola', Seafood CRC Magazine, (Nov.) pp. 9-11.
Wight, ST & Danenberg, NJ 2010, 'Understanding brand awareness measures. What they reflect and who causes changes?', in Lesley de Chematony, Thought Leaders in Brand Management, Universita della Svizzera Italiana, pp. 1449-1460.
External engagement & recognition
|University of South Australia||AUSTRALIA|
Supervisions from 2010 shown
|Thesis title||Student status|
|Best-practice media scheduling: a real-world application||Completed|
|Brand awareness metrics: the underlying awareness of brand users and non-users||Completed|