As a world-leading centre for research in marketing, the Institute makes fundamental discoveries about consumer behaviour.
Doctor of Philosophy (Marketing) University of South Australia
Master of Business The University of Adelaide
Bachelor of Business University of South Australia
Excludes commercial-in-confidence projects.
Research since 2008 is shown below.
Danenberg, N, Kennedy, R, Beal, V & Sharp, B 2015, 'Advertising budgeting: a reinvestigation of the evidence on brand size and spend', Journal of Advertising, v. 45, no. 1, pp. 139-146.
Mueller, SC, Danenberg, NJ & Remaud, HR 2009, 'Australian Market Survey: Are Health or Environmental Claims Important to Prawn Consumers?', Global Aquaculture Advocate, september, pp. 28-29.
Remaud, HR & Danenberg, NJ 2008, 'Seafood is like coca-cola', Seafood CRC Magazine, (Nov.) pp. 9-11.
Wight, ST & Danenberg, NJ 2010, 'Understanding brand awareness measures. What they reflect and who causes changes?', in Lesley de Chematony, Thought Leaders in Brand Management, Universita della Svizzera Italiana, pp. 1449-1460.
External engagement & recognition
|University of South Australia||AUSTRALIA|
Supervisions from 2010 shown
|Thesis title||Student status|
|Best-practice media scheduling: a real-world application||Completed|
|Brand awareness metrics: the underlying awareness of brand users and non-users||Completed|