Dr. Insun Sunny Son (née Lee) is the Program Director for Tourism & Event Management, Sport & Recreation Management, and Art & Cultural Management at UniSA Business, University of South Australia. She is also a Senior Lecturer in Event and Tourism Management and serves as the Research Ethics Advisor at UniSA Business. Dr. Son is an active member of the Centre for Enterprise Dynamics in Global Economies (C-EDGE) and the CERM Performance Indicators® (CERM-PI) at UniSA Business.
Dr. Son holds a PhD in Tourism, a Master of Business (Advanced) in International Event Management from the University of Queensland, and a Bachelor of Business in Hospitality Management and Event Management from... Read more
About me
Dr. Insun Sunny Son (née Lee) is the Program Director for Tourism & Event Management, Sport & Recreation Management, and Art & Cultural Management at UniSA Business, University of South Australia. She is also a Senior Lecturer in Event and Tourism Management and serves as the Research Ethics Advisor at UniSA Business. Dr. Son is an active member of the Centre for Enterprise Dynamics in Global Economies (C-EDGE) and the CERM Performance Indicators® (CERM-PI) at UniSA Business.
Dr. Son holds a PhD in Tourism, a Master of Business (Advanced) in International Event Management from the University of Queensland, and a Bachelor of Business in Hospitality Management and Event Management from Victoria University in Melbourne.
Her research and teaching expertise lie in event management, visitor experiences, and the impacts of events. She has conducted extensive research on both local and international festivals and sports events, employing a combination of qualitative and quantitative methods. Her work provides valuable insights for governments and industries, helping them to leverage events for a variety of objectives and develop strategies for achieving sustainable, successful outcomes. Currently, her research focuses on the strategic use of events for community development, destination management, public diplomacy, well-being, and placemaking. Dr. Son is actively engaged with local councils and government agencies, offering consulting services, and regularly speaks at workshops and conferences for both government and industry professionals.
Dr. Son's research has been published in leading journals in the field of Tourism and Event Management, such as 'Tourism Management' and 'Event Management'. She is member of the Editorial Board of 'Event Management', the 'International Journal of Event and Festival Management,' and 'Frontiers in Sports and Active Living'.
About me
Doctor of Philosophy (Tourism Management) The University of Queensland
Master of Business (Advanced) International Event Management The University of Queensland
Bachelor of Business(Hospitality Management/Event Management) Victoria University
Diploma in Hospitality Kangan Institute
Program Director (Tourism & Event Management, Sport & Recreation Management, and Art & Cultural Management), University of South Australia, 2022 - present
Senior Lecturer, School of Management, University of South Australia, 2017 - present
Research Ethics Advisor, School of Management, University of South Australia, 2014 - present
Lecturer, School of Management, University of South Australia, 2012 - 2016
Research Assistant, School of Tourism, University of Queensland, 2008 - 2012
Tutor, School of Tourism, University of Queensland, 2009 - 2011
Event impacts
Event experience
Destination Marketing
Placemaking
Visitor economy
Visitor experience
Research
Excludes commercial-in-confidence projects.
Quality public spaces: developing placemaking indicators and benchmarks, Local Government Association of South Australia, 01/11/2022 - 31/01/2024
Creating quality places: Placemaking and Events. Impacts of Events on Place Identity., Adelaide City Council, 02/06/2023 - 30/11/2023
Quality public spaces: developing placemaking indicators and benchmarks - Partner Organisations, Campbelltown City Council, 01/11/2022 - 15/11/2023
Value of events: Beyond the short-term economic impact (LCB-UniSA Research Grant Scheme), City of Port Adelaide-Enfield, 31/10/2019 - 30/04/2023
Campaspe Shire Community Satisfaction Project 2021, Campaspe Shire Council, 01/09/2021 - 10/12/2021
Event leveraging of local tourism and hospitality business: A case of South Australia, Le Cordon Bleu Australia, 29/04/2015 - 30/06/2016
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2024 |
|
| 2017 |
|
| 2017 |
|
| 2014 |
41
|
| 2011 |
|
| 2011 |
|
| 2011 |
|
| Year | Output |
|---|---|
| 2024 |
Open access
26
|
| 2023 |
2
2
72
|
| 2023 |
1
1
|
| 2023 |
3
2
|
| 2022 |
Open access
9
7
|
| 2021 |
Open access
4
2
|
| 2018 |
10
9
3
|
| 2016 |
Open access
36
|
| 2016 |
Open access
33
2
|
| 2015 |
Open access
36
15
2
|
| 2015 |
Open access
22
|
| 2015 |
Open access
15
9
|
| 2014 |
Open access
9
8
|
| 2014 |
Open access
36
28
1
|
| 2012 |
77
60
|
| 2012 |
Open access
30
|
| 2012 |
18
13
|
| 2011 |
Open access
168
138
|
| Year | Output |
|---|---|
| 2013 |
|
| 2012 |
Open access
|
| 2011 |
|
| 2011 |
|
| Year | Output |
|---|---|
| 2024 |
Open access
|
| 2017 |
Open access
|
Research
Event impacts
Event experience
Destination Marketing
Placemaking
Visitor economy
Visitor experience
Editorial Board member: Event Management
Editorial Board member: International Journal of Event and Festival Management
Editorial Board member: Frontiers (Sports and Active Living) & (Behaviours in Tourism)
External engagement & recognition
| Organisation | Country |
|---|---|
| Bournemouth University | UNITED KINGDOM |
| Edith Cowan University | AUSTRALIA |
| Flinders University | AUSTRALIA |
| Griffith University | AUSTRALIA |
| Korea University | KOREA, REPUBLIC OF (SOUTH) |
| Ritsumeikan Asia Pacific University | JAPAN |
| University Educons | SERBIA |
| University of Otago | NEW ZEALAND |
| University of Queensland | AUSTRALIA |
| University of South Australia | AUSTRALIA |
External engagement & recognition
| Engagement/recognition | Year |
|---|---|
Editorial Board MemberInternational Journal of Event & Festival Management |
2024 |
Editorial Board MemberEvent Management (journal) |
2024 |
Gold Prize for the ‘Cutting Edge Research Award’Event Management (International journal – ABDC A ranked) |
2024 |
MemberCouncil for Australasian University Tourism and Hospitality Education |
2024 |
Member of Advisory CommitteeInternational College of Hotel Management Course Advisory Committee |
2024 |
Review Editor on the Editorial BoardFrontiers in Behaviours in Tourism |
2024 |
Review Editor on the Editorial BoardFrontiers in Sports and Active Living |
2024 |
Editorial Board MemberEvent Management (journal) |
2023 |
Editorial Board MemberInternational Journal of Event & Festival Management |
2023 |
Review Editor on the Editorial BoardFrontiers in Behaviours in Tourism |
2023 |
Review Editor on the Editorial BoardFrontiers in Sports and Active Living |
2023 |
Editorial Board MemberEvent Management |
2022 |
Editorial Board MemberEvent Management (journal) |
2022 |
Editorial Board MemberInternational Journal of Event & Festival Management |
2022 |
Review Editor on the Editorial BoardFrontiers in Behaviours in Tourism |
2022 |
Review Editor on the Editorial BoardFrontiers in Sports and Active Living |
2022 |
Editorial Board MemberInternational Journal of Event and Festival Management |
2021 |
Editorial Board MemberFrontiers in Sports and Active Living |
2021 |
Editorial Board MemberInternational Journal of Event & Festival Management |
2021 |
MemberCouncil for Australasian University Tourism and Hospitality Education |
2021 |
Review Editor on the Editorial BoardFrontiers in Sports and Active Living |
2021 |
Editorial Board MemberFrontiers in Sports and Active Living |
2020 |
Review Editor on the Editorial BoardFrontiers in Sports and Active Living |
2020 |
Editorial Board MemberFrontiers in Sports and Active Living |
2019 |
Editorial Board MemberFrontiers in Sports and Active Living |
2019 |
MemberCouncil for Australasian University Tourism and Hospitality Education |
2019 |
Review Editor on the Editorial BoardFrontiers in Sports and Active Living |
2019 |
International Board of EditorsInternational Journal of Tourism Sciences |
2018 |
International Board of EditorsInternational Journal of Tourism Sciences |
2017 |
International Board of EditorsInternational Journal of Tourism Sciences |
2016 |
MemberThe Tourism Sciences Society of Korea (TOSOK) |
2016 |
International Board of EditorsInternational Journal of Tourism Sciences |
2015 |
Best Conceptual Paper AwardThe Global Events Congress |
2014 |
International Board of EditorsInternational Journal of Tourism Sciences |
2014 |
MemberCouncil for Australasian University Tourism and Hospitality Education |
2014 |
Editorial Board MemberInternational Journal of Tourism Sciences |
2013 |
International Board of EditorsInternational Journal of Tourism Sciences |
2013 |
MemberCouncil for Australasian University Tourism and Hospitality Education |
2013 |
MemberCouncil for Australasian University Tourism and Hospitality Education |
2012 |
MemberThe Tourism Sciences Society of Korea (TOSOK) |
2011 |
MemberCouncil for Australasian University Tourism and Hospitality Education |
2011 |
Member, UniSA Centre for Enterprise Dynamics in Global Economies (C-EDGE), 2021 - present
Member, UniSA Centre for Tourism and Leisure Management (CTLM), 2012-2020
Teaching & student supervision
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| Government-led touristification of community cultural events and stakeholder dynamics: The case of the Pasola Festival, Indonesia | Current |
| Examining the effects of adventure tours as a complementary treatment approach for depression: a focus on male military veterans | Completed |
| Museums and Muslim women's empowerment: a case study of the Islamic Museum of Australia | Completed |
| Tourist experience and language barriers in intercultural tourist-host contact: a case study of Chinese tourists' experiences | Completed |
| Tourist social media behaviour, and its effect on emotion and satisfaction: a study of Chinese outbound tourists | Completed |
