Dr Virginia Beal is a Lecturer at the University of South Australia Business School’s School of Marketing, and Senior Research Associate at the Ehrenberg-Bass Institute for Marketing Science, where she leads research into advertising, media effectiveness and brand management.
Dr Beal holds a Bachelor of Arts (BA), a Bachelor of Management (BMgmt), a Master of Business (MBus) by Research and a PhD in Marketing from UniSA. She has graduated from the Australian Graduate School of Management, and is a member of FoodSA and Business SA, South Australia’s peak bodies for the food industry and business. Dr Beal’s career in marketing and research has spanned the last 15 years. She has worked for organisations in Australia and the ... Read more
About me
Dr Virginia Beal is a Lecturer at the University of South Australia Business School’s School of Marketing, and Senior Research Associate at the Ehrenberg-Bass Institute for Marketing Science, where she leads research into advertising, media effectiveness and brand management.
Dr Beal holds a Bachelor of Arts (BA), a Bachelor of Management (BMgmt), a Master of Business (MBus) by Research and a PhD in Marketing from UniSA. She has graduated from the Australian Graduate School of Management, and is a member of FoodSA and Business SA, South Australia’s peak bodies for the food industry and business. Dr Beal’s career in marketing and research has spanned the last 15 years. She has worked for organisations in Australia and the UK such as Network Ten, the BBC, News International and TIME Magazine, and conducted commercial research for clients such as Unilever, SC Johnson (USA), CNBC Europe, Kraft (USA), Pepsico, RSPCA, Cerebos, Red Rooster, Britvic (UK) Brand SA and Turner Broadcasting (USA).
Dr Beal has published articles in academic refereed journals and the popular press, and has presented her research at conferences across Europe and the US. She sits on the Editorial Board of the Journal of Advertising Research.
Dr Beal specialises in marketing strategy, business development and advertising effectiveness. She lectures at both undergraduate and postgraduate levels and is an active supervisor of honours, masters and PhD candidates.
About me
Member of Australian Institute of Company Directors
Women on Boards
Food SA
About me
Doctor of Philosophy (Marketing) University of South Australia
Master of Business University of South Australia
Bachelor of Arts (Communication Studies) University of South Australia
Bachelor of Management (Marketing) University of South Australia
Senior Research Associate and Lecturer
Ehrenberg-Bass Institute UniSA, Adelaide, Australia (2008 - present)
Marketing and Business Development Director
Fruit Wise, Adelaide, Australia (2008-present)
Research Manager (Digital Access),
BBC, London, UK (2007)
Research Department Manager,
Network TEN, Sydney, Australia (2005-2007)
Senior Research Executive: Europe, Mid-East & Africa
TIME & FORTUNE, London, UK (2005)
Advertising Planner, Strategic Planning NGN Newspapers
News International, London, UK (2004-2005)
Future Media Research Centre – Project Manager / Researcher
London Business School, London, UK (2003-2004)
Research Associate
Ehrenberg-Bass Institute UniSA, Adelaide, Australia (2001-2003)
Media Effectiveness, Advertising, Branding / Brand Management, Luxury Sector Marketing
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
Year | Output |
---|---|
2018 |
Open access
1
1
2
|
2016 |
Open access
16
11
10
|
2016 |
Open access
38
31
|
2013 |
24
16
|
2009 |
Open access
43
34
|
Year | Output |
---|---|
2024 |
Open access
35
|
2023 |
|
2021 |
Open access
4
1
|
2021 |
Open access
5
3
11
|
2020 |
Open access
4
4
|
2020 |
Open access
5
5
|
2020 |
Open access
17
8
13
|
2018 |
Open access
1
1
2
|
2016 |
Open access
16
11
10
|
2016 |
Open access
11
9
|
2016 |
Open access
38
31
|
2013 |
24
16
|
2012 |
28
26
|
2010 |
Williams, SE & Beal, VN 2010, 'Tag, you're it', vol. March, pp. 30. |
2009 |
Open access
43
34
|
Year | Output |
---|---|
2016 |
Open access
|
2011 |
Open access
|
2011 |
Open access
|
2011 |
Open access
|
2011 |
Open access
|
2010 |
Open access
|
2009 |
Open access
|
2009 |
Open access
|
Year | Output |
---|---|
2018 |
|
2018 |
|
2012 |
Open access
|
Research
Media Effectiveness, Advertising, Branding / Brand Management, Luxury Sector Marketing
External engagement & recognition
Organisation | Country |
---|---|
CNBC (Consumer News and Business Channel) | UNITED STATES |
Endeavour Group | AUSTRALIA |
London Business School | UNITED KINGDOM |
MediaScience | UNITED STATES |
Private Individual | AUSTRALIA |
University of Adelaide | AUSTRALIA |
University of New South Wales | AUSTRALIA |
University of South Australia | AUSTRALIA |
External engagement & recognition
Engagement/recognition | Year |
---|---|
Editorial Advisory Board MemberJournal of Advertising Research |
2018 |
Editorial Review BoardInternational Journal of Advertising |
2018 |
MemberBusiness SA |
2018 |
MemberFood South Australia Inc |
2018 |
Editorial Advisory Board MemberJournal of Advertising Research |
2017 |
Invited speakerCannes Lions International Festival of Creativity, World Advertising Research Center WARC |
2017 |
MemberAustralian Institute of Company Directors |
2017 |
MemberBusiness SA |
2017 |
MemberFood South Australia Inc |
2017 |
MemberWomen on Boards |
2017 |
Editorial Advisory Board MemberJournal of Advertising Research |
2016 |
MemberBusiness SA |
2016 |
MemberFood South Australia Inc |
2016 |
Editorial Advisory Board MemberJournal of Advertising Research |
2015 |
MemberBusiness SA |
2015 |
MemberFood South Australia Inc |
2015 |
Editorial Advisory Board MemberJournal of Advertising Research |
2014 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2014 |
MemberBusiness SA |
2014 |
MemberFood South Australia Inc |
2014 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2013 |
MemberBusiness SA |
2013 |
MemberEuropean Marketing Academy |
2013 |
MemberFood South Australia Inc |
2013 |
Committee Member for Doctoral ColloquiumAustralian and New Zealand Marketing Academy (ANZMAC) Conference |
2012 |
Co-track Chair, Marketing Communications trackAustralian and New Zealand Marketing Academy (ANZMAC) Conference |
2012 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2012 |
MemberBusiness SA |
2012 |
MemberFood South Australia Inc |
2012 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2011 |
MemberBusiness SA |
2011 |
MemberFood South Australia Inc |
2011 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2010 |
MemberBusiness SA |
2010 |
MemberFood South Australia Inc |
2010 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2009 |
Brand Mangement, Advertising, Media Planning
Teaching & student supervision
Supervisions from 2010 shown
Thesis title | Student status |
---|---|
Brand purpose: are consumers aware to care? | Current |
Complex convergence: the interplay of distribution and advertising for brand growth | Current |
A replication and extension of `measuring advertising¿s effect on mental availability¿ | Completed |
Comparing advertising avoidance across television viewing devices | Completed |
Do brands that grow advertise differently to those that do not? | Completed |
Documenting patterns in advertising post-testing measurement | Completed |
How do mental availability metrics respond to advertising? | Completed |
How does childhood brand exposure influence buying behaviour and brand recognition in adulthood? | Completed |
Is sharing really caring? A descriptive investigation of brand sharing for distinctive asset types | Completed |
Out of sight... What happens to brand share, penetration, and loyalty when advertising stops? | Completed |
Sisters, not twins: an investigation of visual brand identity cohesion across a product portfolio | Completed |
The devil wears Prada...and Chanel...and Calvin Klein. Uncovering the patterns of luxury brand competition | Completed |
Understanding retail channel distribution in the luxury category | Completed |
What happens when brands stop advertising? Documenting long-term sales trends | Completed |
What matters in media? An investigation of media decision makers' perceptions of value | Completed |