Aaron Michelon is a Senior Marketing Scientist at the Ehrenberg-Bass Institute with broad experience working on quantitative research projects for local and international clients. His background covers research design, data collection, analysis, questionnaire development, and reporting brand performance. His research focuses on advertising effectiveness and media efficiency, which has been published in the Journal of Advertising Research and International Journal of Market Research.
Aaron’s diverse range of projects include Distinctive Asset measurement, Category Entry Point discovery, and brand tracking large-scale assignments covering a wide range of product categories for global brands across multiple countries,... Read more
About me
Aaron Michelon is a Senior Marketing Scientist at the Ehrenberg-Bass Institute with broad experience working on quantitative research projects for local and international clients. His background covers research design, data collection, analysis, questionnaire development, and reporting brand performance. His research focuses on advertising effectiveness and media efficiency, which has been published in the Journal of Advertising Research and International Journal of Market Research.
Aaron’s diverse range of projects include Distinctive Asset measurement, Category Entry Point discovery, and brand tracking large-scale assignments covering a wide range of product categories for global brands across multiple countries, including: non-alcoholic beverages, alcoholic beverages, insurance, confectionary, retail store, fast-food, haircare, makeup, skin care, and over-the-counter pharmaceutical products.
About me
Doctory of Philosophy University of South Australia
Master of Business Administration University of South Australia
Master of Marketing University of South Australia
Bachelor of Arts (Visual Arts) University of South Australia
Research
Excludes commercial-in-confidence projects.
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2024 |
Open access
1
|
| 2023 |
Open access
3
2
2
|
| 2020 |
6
5
|
| Year | Output |
|---|---|
| 2024 |
Open access
1
|
| 2023 |
Open access
3
2
2
|
| 2020 |
6
5
|
Research
External engagement & recognition
| Organisation | Country |
|---|---|
| University of South Australia | AUSTRALIA |
Teaching & student supervision
