Mr Adam Wolf

As Senior Manager Digital Marketing, Adam works across the core functions of User Experience, Development, Web Technologies, CRM, Direct Marketing, Automation, Paid Search, Advertising, Campaigns, Insights, Optimisation, Experimentation and Support. The UniSA Digital Marketing Team's objectives are

• To increase prospective student leads, applications and student retention
• To contribute to UniSA's student recruitment and digital marketing campaigns in above and below the line advertising channels
• To promote and build awareness of UniSA's research, industry partnerships and community and cultural engagement through digital initiatives.
• Enhancing the customer experience and usability of UniSA's digital and technical environments
• Ensure that technology stays current and aligned with UniSA's strategic objectives
• Support the growth of digital skills across UniSA staff

Adam previously held the roles of Digital Marketing Coordinator: UX and Development and Digital Marketing Coordinator: UniSA Online where he was influential in the launch and rollout of the website, visual design, branding, and digital campaigns.

Prior to this, Adam was Senior Digital Officer for UniSA Business School from 2010-2016. He joined the University in 2009 as part of the Learning and Teaching Unit's Online Education Support team. During that time, he was influential in the roll-out of the Moodle/Learnonline Personal Learning Environment.

Adam's personal strengths are in website development and digital design, including logos, branding, and promotional material.

Qualifications

• Bachelor of Media Arts University of South Australia