Dr Aise Kim

Dr Aise Kim is a Senior Lecturer at UniSA Business and member of the Centre for Tourism and Leisure Management. She has completed her PhD in Tourism Management at The University of Surrey, UK. 

Aise has formerly held positions as a Program Director/Curriculum Leader for Bachelor of Business (Tourism and Event Management). She also served a Chapter Director/ executive committee member for CAUTHE (Council for Australasian Tourism and Hospitality Education) and an executive committee member for Wildlife Tourism Australia as well as a regional editor of the “Anatolia” and on the review board of “Tourism Recreation Research”.

Dr Kim has taught several tourism courses -  "Destination Management",  “Food, Wine, and Festival Tourism”, “Tourism impacts and sustainability”, and " Digital innovation in tourism". Her current research interests focus on storytelling-based marketing approach to the development of food tourism and wellbeing tourism. 

Dr Kim has been involved in various research projects based on both South Australian tourism industry sectors, Flinders Ranges National Park, Kangaroo Island’s green accommodation, and restaurants as well as international case studies – UK, Italy, Indonesia, China and Korea. She is a recipient of competitive research grant projects received from Australia-Korea Foundation and Australia-Indonesia Institute. She has extensive experience in both qualitative and quantitative data analysis. Her research work is widely published in top international tourism and hospitality journals. 

Please contact Dr Aise Kim for research collaboration projects if you are interested in the following research topics:

• Sustainable Tourism and Tourism Impacts - economic, socio-cultural, and environmental impacts
• Environmental sustainability - Geological Heritage Tourism (Geotourism)
• Ecotourism/Nature-based tourism - Green Accommodation, Climate change, Environmental attitudes and Pro-environmental behaviour
• Psychology of tourist experience and behaviour - understanding tourist experience, satisfaction and their travel behaviour
• Destination Marketing and Market Segmentation - destination image, destination branding, and marketing strategies, Asian tourist markets
• Evaluation of service quality and experience quality in the tourism, restaurants, hotel, airline and events industry
• Evaluation of heritage interpretation and information sources - tour guides, wine visitor centres, wine/food interpretation, wildlife/marine tours, and tour websites
• Community engagement/training
• Storytelling-based marketing approach to sustainable tourism development
• Food and wine tourism development - food/wine events, ethnic restaurants, green restaurants (Green Table Program), sustainable restaurants, food/wine tourism destination development, local food/wine tourism development, food/wine tourism branding, food image, creativity and food entrepreneurship
• Wellbeing tourism
• Quantitative research methods; Mixed methods

Member, Centre for Tourism and Leisure Management, University of South Australia 

Executive Committee Member, Council for Australian University Tourism and Hospitality Education (CAUTHE)

Exectuvie Committee Member, Wildlife Tourism Australia

Member, Ecotourism Australia

Member, National Association for Interpretation, USA

Qualifications

• Doctorate in Tourism Management University of Surrey

• Masters of Science (Tourism) James Cook University

• Bachelor of Science (Environmental Conservation) Suncheon National University

Work history

Senior Lecturer, University of South Australia, 2013 - Present

Lecturer, University of South Australia, 2007 - 2012