Alicia is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. Her main research expertise include small brand growth, category performance, and Mental Availability. Alicia is also experienced in both Category Entry Point and Distinctive Asset measurement studies, for both local and global companies across a wide variety of categories.
Alicia is currently undertaking a PhD. Her research examines if Category Entry Points can help explain category growth.
About me
Alicia is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. Her main research expertise include small brand growth, category performance, and Mental Availability. Alicia is also experienced in both Category Entry Point and Distinctive Asset measurement studies, for both local and global companies across a wide variety of categories.
Alicia is currently undertaking a PhD. Her research examines if Category Entry Points can help explain category growth.
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included.
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2022 |
Open access
2
3
|
External engagement & recognition
| Organisation | Country |
|---|---|
| University of South Australia | AUSTRALIA |
