Alicia Barker is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. Her research interests are in brand and category competition, across sales and memory retrieval contexts.
About me
Alicia Barker is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. Her research interests are in brand and category competition, across sales and memory retrieval contexts.
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2022 |
Open access
2
3
|
External engagement & recognition
| Organisation | Country |
|---|---|
| University of South Australia | AUSTRALIA |
