Alicia joined the University in 2015 and has worked in a number of roles in the Ehrenberg-Bass Institute since. As a Commercial Research Associate, Alicia’s current focus is undertaking research projects for the Institute’s commercial clients and Corporate Sponsors.
Alicia has worked on a range of projects for clients across many different industries including retail, not-for-profit and local Government. Through these projects she has gained extensive, practical experience in both qualitative and quantitative projects.
Alicia’s primary area of research looks at patterns of consumer purchasing behaviour. She has also worked on research projects looking at outdoor advertising and shopper behaviour.
About me
Alicia joined the University in 2015 and has worked in a number of roles in the Ehrenberg-Bass Institute since. As a Commercial Research Associate, Alicia’s current focus is undertaking research projects for the Institute’s commercial clients and Corporate Sponsors.
Alicia has worked on a range of projects for clients across many different industries including retail, not-for-profit and local Government. Through these projects she has gained extensive, practical experience in both qualitative and quantitative projects.
Alicia’s primary area of research looks at patterns of consumer purchasing behaviour. She has also worked on research projects looking at outdoor advertising and shopper behaviour.
About me
Master of Business University of South Australia
Bachelor of Marketing and Communication University of South Australia
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID
Open access indicates that an output is open access.
Year | Output |
---|---|
2022 |
Open access
8
8
|
2018 |
Open access
7
6
|
UniSA Business School Research Excellence Award: Industry Engagement (2020) (Carl Driesner w. Justin Cohen, Steve Dunn, Zac Anesbury, Ella Ward, Kirsten Victory, Arry Tanusondjaja, Alicia Grasby, Victoria Portman, Nick Danenberg, Mandy Corrie and Elke Seretis)
External engagement & recognition
Organisation | Country |
---|---|
University of Adelaide | AUSTRALIA |
University of South Australia | AUSTRALIA |