Allison joined the Ehrenberg-Bass Institute in 2015 as a Research Assistant, before becoming a Marketing Scientist in 2016. She has gained practical experience in data collection, coding and analysis through her work with local councils and businesses. Allison’s primary research interest is branding, with her current research focusing on audio branding, specifically its effect on consumers attention and memory.
About me
Allison joined the Ehrenberg-Bass Institute in 2015 as a Research Assistant, before becoming a Marketing Scientist in 2016. She has gained practical experience in data collection, coding and analysis through her work with local councils and businesses. Allison’s primary research interest is branding, with her current research focusing on audio branding, specifically its effect on consumers attention and memory.
Research
Research outputs for the last seven years are shown below.
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2017 |
7
6
1
|
| Year | Output |
|---|---|
| 2017 |
7
6
1
|
External engagement & recognition
| Organisation | Country |
|---|---|
| University of South Australia | AUSTRALIA |
Allison has been a tutor in the UniSA Business School since early 2017 and has taught a range of courses including Marketing Principles (first year), Advertising (second year) and Branding (third year). She has also guest lectured for Integrated Marketing.
Teaching & student supervision
