At the end of 2022, Amy returned to Adelaide after two years in Switzerland where she co-lead a digital health start-up in Basel, established several partnerships with national health care providers, and delivered seminars to entrepreneurs in collaboration with Innosuisse and the Innovation Office at the University of Basel. Prior, she worked in research strategy at a the Global Centre for Modern Ageing, a South Australian start-up working across industries to enable new business opportunities in response to the ageing demographic.
Before moving into industry, Amy studied and worked at the University of South Australia for 11 years – including a Bachelor of Psychology (Honours), a Masters of Business (research), and a PhD in... Read more
About me
At the end of 2022, Amy returned to Adelaide after two years in Switzerland where she co-lead a digital health start-up in Basel, established several partnerships with national health care providers, and delivered seminars to entrepreneurs in collaboration with Innosuisse and the Innovation Office at the University of Basel. Prior, she worked in research strategy at a the Global Centre for Modern Ageing, a South Australian start-up working across industries to enable new business opportunities in response to the ageing demographic.
Before moving into industry, Amy studied and worked at the University of South Australia for 11 years – including a Bachelor of Psychology (Honours), a Masters of Business (research), and a PhD in consumer behaviour & health marketing. During this time Amy became passionate about bridging the gap between disciplines and connecting across sectors. She contributed to various multidisciplinary research projects and co-developed and delivered a new undergraduate course for the uni – Marketing for Health and Wellbeing. Amy also generated income for the university leading multiple industry engagement projects through the Ehrenberg-Bass Institute, including local and international clients in health, finance, technology and retail industries.
In 2023, Amy returned to UniSA and join the Enterprise Partnerships Unit. With her industry experience and networks to support the Enterprise Hub in achieving their vision of facilitating meaningful strategic partnerships between academics and industry, to drive new innovation and commercialisation.
About me
Doctor of Philosophy University of South Australia
Master of Business University of South Australia.
Bachelor of Psychology (Honours) University of South Australia
Health marketing, consumer behaviour, social marketing, health and wellness, psychology
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2018 |
|
| 2017 |
|
| Year | Output |
|---|---|
| 2020 |
Open access
16
16
150
|
| 2019 |
Open access
286
235
433
|
| 2019 |
Open access
7
7
6
|
| 2018 |
Open access
10
|
| 2018 |
Open access
6
6
66
|
| 2017 |
Open access
6
7
5
|
| 2016 |
Open access
30
23
19
|
| 2016 |
Open access
186
149
7
|
| 2016 |
Open access
7
10
|
| 2015 |
Open access
12
13
11
|
Research
Health marketing, consumer behaviour, social marketing, health and wellness, psychology
External engagement & recognition
| Organisation | Country |
|---|---|
| Central Queensland University | AUSTRALIA |
| La Trobe University | AUSTRALIA |
| Monash University | AUSTRALIA |
| Southern Adelaide Local Health Network (SALHN) | AUSTRALIA |
| University of Adelaide | AUSTRALIA |
| University of South Australia | AUSTRALIA |
| University of the Sunshine Coast | AUSTRALIA |
| University of Wollongong | AUSTRALIA |
Co-developed the new undergraduate course 'Marketing for Health and Wellbeing.' This course aims to bridge the gap between health and marketing, educating students on how marketing can be used to promote engagement in health services, use of health(ier) products and to promote healthier lifestyles.
