Anastasia is a Marketing Scientist for the Ehrenberg-Bass Institute. As a Marketing Scientist, Anastasia undertakes research projects for local and international brands in a variety of categories, with experience in Laws of Growth, Category Entry Point, and Distinctive Asset research. Anastasia holds a Bachelor of Business Marketing and Design. Her primary research area is focused on the physical availability of brands, investigating channel revenue and buyer contribution to the brand.
About me
Anastasia is a Marketing Scientist for the Ehrenberg-Bass Institute. As a Marketing Scientist, Anastasia undertakes research projects for local and international brands in a variety of categories, with experience in Laws of Growth, Category Entry Point, and Distinctive Asset research. Anastasia holds a Bachelor of Business Marketing and Design. Her primary research area is focused on the physical availability of brands, investigating channel revenue and buyer contribution to the brand.
Teaching & student supervision