Andrea is a Marketing Scientist at the Ehrenberg-Bass Institute, where she conducts research for local and international brands across a variety of categories. Her work focuses on Category Entry Points, Distinctive Asset and Laws of Growth research. Andrea holds an International MBA in Marketing and was awarded the Chancellor's Letter of Commendation in both 2023 and 2024, recognising her as one of the top five students in her academic unit. Her current research interests lie in consumer behaviour, particularly in understanding ultra-light category buyers.
About me
Andrea is a Marketing Scientist at the Ehrenberg-Bass Institute, where she conducts research for local and international brands across a variety of categories. Her work focuses on Category Entry Points, Distinctive Asset and Laws of Growth research. Andrea holds an International MBA in Marketing and was awarded the Chancellor's Letter of Commendation in both 2023 and 2024, recognising her as one of the top five students in her academic unit. Her current research interests lie in consumer behaviour, particularly in understanding ultra-light category buyers.
Teaching & student supervision