Dr Arry Tanusondjaja is a Senior Marketing Scientist and a Post-Doctoral Research Fellow at the Ehrenberg-Bass Institute within the UniSA Business. Arry joined the Ehrenberg-Bass Institute in 2010 with over a decade of industry experience at several multinational financial companies in Indonesia and Singapore (Citibank and Standard Chartered Bank), and in Australia (Adelaide Bank).
Dr Arry Tanusondjaja holds a PhD (Business) in the area of brand portfolio, a Graduate Diploma in Applied Economics and an Honours Degree in Computer and Information Science. Dr Arry Tanusondjaja's current research focuses on the relationship between a brand's product portfolio size and composition with its... Read more
About me
Dr Arry Tanusondjaja is a Senior Marketing Scientist and a Post-Doctoral Research Fellow at the Ehrenberg-Bass Institute within the UniSA Business. Arry joined the Ehrenberg-Bass Institute in 2010 with over a decade of industry experience at several multinational financial companies in Indonesia and Singapore (Citibank and Standard Chartered Bank), and in Australia (Adelaide Bank).
Dr Arry Tanusondjaja holds a PhD (Business) in the area of brand portfolio, a Graduate Diploma in Applied Economics and an Honours Degree in Computer and Information Science. Dr Arry Tanusondjaja's current research focuses on the relationship between a brand's product portfolio size and composition with its market performance - in terms of attracting buyers and sales. His research has been published in several international journals, including Marketing Letters, International Marketing Review and Journal of Retailing and Consumer Services.
Since joining the Ehrenberg-Bass Institute, Dr Arry Tanusondjaja has applied his industry experience and analytical skills to several areas of research including media, consumer behaviour, and brand portfolio research. He also played a vital role in the development of an analytical tool that is now being used globally to automate duplication of purchase analysis.
Dr Arry Tanusondjaja has engaged local and international industry through various research projects with local as well as international organisations, such as Mars, Colgate-Palmolive and P&G. With ongoing research into portfolio management and consumer behaviour, together with his management experience in the financial industry for over 10 years across various countries, Dr Arry Tanusondjaja brings a wealth of experience to the UniSA Business.
About me
Full Member and Qualified Professional Researcher (QPR), Association of Market and Social Research Society
Full Member, Institute of Analytics Professional of Australia
About me
| Date | Title |
|---|---|
| 15/08/2011 |
VCR owners still embrace the VHS, http://www.adelaidenow.com.au/entertainment/television/vcr-owners-are-paused-on-technology/news-story/35ae7b6ecd1c8fdf503174ffcf17a417 |
About me
Doctor of Philosophy (Marketing) University of South Australia
Graduate Diploma in Applied Economics The University of Adelaide
Bachelor of Computer and Information Science (Honours) University of South Australia
Senior Marketing Scientist, Ehrenberg-Bass Institute for Marketing Science, University of South Australia (2014-present)
Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia (2010-2014)
Senior Research Analyst, newfocus research, Adelaide, South Australia (2009-2010)
Manager: Market Intelligence and Research, Adelaide Bank, Adelaide, South Australia (2004-2008)
Senior Data Analyst, Adelaide Bank, Adelaide, South Australia (2004)
Group Business Analyst - Unsecured Lending, Group Business Intelligence Unit, Standard Chartered Bank, Singapore (2001-2002)
Internet Project Manager - Direct Banking, Citibank, N.A., Singapore (2000-2001)
Customer Retention Manager - Card Products Management, Citibank, N.A., Jakarta, Indonesia (1998-2000)
Database Manager - Citibank Card Products, Citibank, N.A., Jakarta, Indonesia (1996-1998)
Research
Excludes commercial-in-confidence projects.
PVM - LoG - Investigating consumer behaviour in the Candy catgory, India, Perfetti van Melle, 21/08/2024 - 30/12/2024
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2022 |
Open access
77
61
12
|
| 2022 |
Open access
1
1
9
|
| 2018 |
Open access
16
17
10
|
| 2016 |
Open access
23
21
|
| 2015 |
22
19
1
|
| Year | Output |
|---|---|
| 2024 |
Open access
|
| 2023 |
Open access
3
2
2
|
| 2022 |
Open access
77
61
12
|
| 2022 |
|
| 2022 |
Open access
1
1
9
|
| 2022 |
Open access
2
2
1
|
| 2021 |
6
5
1
|
| 2021 |
Open access
10
8
|
| 2021 |
Open access
3
3
1
|
| 2021 |
Open access
22
20
36
|
| 2020 |
13
12
3
|
| 2018 |
Open access
16
17
10
|
| 2016 |
Open access
19
18
|
| 2016 |
Open access
12
11
|
| 2016 |
Open access
23
21
|
| 2015 |
7
6
|
| 2015 |
22
19
1
|
| Year | Output |
|---|---|
| 2016 |
Open access
|
| 2012 |
Open access
|
| 2011 |
Open access
|
| 2011 |
Open access
|
| 2010 |
Open access
|
UniSA Business School Research Excellence Award: Industry Engagement (2020) (Carl Driesner w. Justin Cohen, Steve Dunn, Zac Anesbury, Ella Ward, Kirsten Victory, Arry Tanusondjaja, Alicia Grasby, Victoria Portman, Nick Danenberg, Mandy Corrie and Elke Seretis)
External engagement & recognition
| Organisation | Country |
|---|---|
| Flinders University | AUSTRALIA |
| Foodland Supermarkets | AUSTRALIA |
| Keio University | JAPAN |
| London South Bank University | UNITED KINGDOM |
| Loughborough University | UNITED KINGDOM |
| Northwestern University | UNITED STATES |
| University of Adelaide | AUSTRALIA |
| University of South Australia | AUSTRALIA |
| University of Western Australia | AUSTRALIA |
External engagement & recognition
| Engagement/recognition | Year |
|---|---|
Full MemberInstitute of Analytics Professionals of Australia |
2018 |
MemberAcademy of Marketing, United Kingdom |
2018 |
Qualified Practicing Market ResearcherAustralian Market and Social Research Society |
2018 |
Full MemberInstitute of Analytics Professionals of Australia |
2017 |
MemberAcademy of Marketing, United Kingdom |
2017 |
Qualified Practicing Market ResearcherAustralian Market and Social Research Society |
2017 |
Full MemberInstitute of Analytics Professionals of Australia |
2016 |
Qualified Practicing Market ResearcherAustralian Market and Social Research Society |
2016 |
Full MemberInstitute of Analytics Professionals of Australia |
2015 |
Highbury Street Fund Board MemberUniting Church SA |
2015 |
Qualified Practicing Market ResearcherAustralian Market and Social Research Society |
2015 |
Full MemberInstitute of Analytics Professionals of Australia |
2014 |
Highbury Street Fund Board MemberUniting Church SA |
2014 |
Qualified Practicing Market ResearcherAustralian Market and Social Research Society |
2014 |
Full MemberInstitute of Analytics Professionals of Australia |
2013 |
Highbury Street Fund Board MemberUniting Church SA |
2013 |
Qualified Practicing Market ResearcherAustralian Market and Social Research Society |
2013 |
Full MemberInstitute of Analytics Professionals of Australia |
2012 |
National Council Board MemberAustralian Market and Social Research Society |
2012 |
Qualified Practicing Market ResearcherAustralian Market and Social Research Society |
2012 |
Full MemberInstitute of Analytics Professionals of Australia |
2011 |
National Council Board MemberAustralian Market and Social Research Society |
2011 |
Qualified Practicing Market ResearcherAustralian Market and Social Research Society |
2011 |
Full MemberInstitute of Analytics Professionals of Australia |
2010 |
National Council Board MemberAustralian Market and Social Research Society |
2010 |
Qualified Practicing Market ResearcherAustralian Market and Social Research Society |
2010 |
State Chairman (South Australia), Australian Market and Social Research Society, 2010 - 2012
National Board Member, Australian Market and Social Research Society, 2010 - 2012
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| A systematic investigation of the patterns of buyer sharing inside product portfolios | Current |
| Are limited time offers a contributor to brand growth? | Current |
| How do brand managers make distribution channel decisions? | Current |
| `Pick me, pick me!' Standing out in e-commerce. Uncovering insights regarding successful methods for brand prominence online | Completed |
| Complex convergence: the interplay of distribution and advertising for brand growth | Completed |
| Do brands that grow advertise differently to those that do not? | Completed |
| How do disruptions to physical and mental availability of brands affect consumer behaviour? | Completed |
| Understanding and predicting new line extension success | Completed |
| Understanding channel usage behaviours: documenting patterns of customer channel usage in personal banking services | Completed |
| Understanding new product performance: a descriptive investigation across multiple categories and two countries | Completed |
| What¿s in your basket? Documenting fundamental buying patterns across shopping baskets | Completed |
