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Ms Ava Huang

Project Officer Ehrenberg-Bass Institute for Marketing Science

email Ava.Huang@unisa.edu.au

Research

Research focus

Marketing
Business and Management
Tourism

Research

Outputs

Research since 2008 is shown below.

Open access indicates that an output is open access.

Journal Articles

Year	Output
2019	Cohen, J, Driesener, C, Huang, A, Lockshin, L, Corsi, A, Bruwer, J & Lee, R 2019, 'What brings a Chinese alcohol drinker into the wine category?', Wine and Viticulture Journal, vol. 34, no. 1, pp. 67-68.
2018	Anesbury, Z, Greenacre, L, Wilson, A & Huang, A 2018, 'Patterns of fruit and vegetable buying behaviour in the United States and India', International Journal of Market Research, vol. 60, no. 1, pp.14-31. Open access
2018	Cohen, J, Driesener, C, Huang, A, Corsi, AM & Sbalchiero, F 2018, 'We need to be thinking about all alcohol drinkers in China', Wine and Viticulture Journal, vol. 33, no. 2, pp. 60-61.
2018	Driesener, C, Cohen, J, Huang, A & Corsi, A 2018, 'The danger of relying on anecdotal information in China', Wine and Viticulture Journal, vol. 33, no. 4, pp. 71-72.
2017	Huang, A, Dawes, J, Lockshin, L & Greenacre, L 2017, 'Consumer response to price changes in higher-priced brands', Journal of Retailing and Consumer Services, vol. 39, pp. 1-10. 5 1
2017	Huang, A, Dawes, J, Lockshin, L & Greenacre, L 2017, 'Understanding consumer response to price changes for high-priced wine brands', Wine and Viticulture Journal, vol. 32, no. 3, pp. 1-24.

External engagement & recognition

Collaborations

External engagement & recognition

Collaborations

Organisation	Country
Monash University	AUSTRALIA
Toluna	FRANCE
University of South Australia	AUSTRALIA

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