Dr Bill Page is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. His research investigates retailing and marketing throughout the lifespan, with a focus on childhood. He builds and uses cutting-edge tools to discover patterns of behaviour that hold across as many different situations as possible.
Dr Page holds a Bachelor of Management (Marketing) and a Bachelor of Education (Junior Primary/Primary) from UniSA. He has an interest in developing observational research methods for use in retail environments. In addition to retail-focused research, Bill also undertakes research for a wide range of companies to determine the strategic direction of their marketing, via understanding their... Read more
About me
Dr Bill Page is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. His research investigates retailing and marketing throughout the lifespan, with a focus on childhood. He builds and uses cutting-edge tools to discover patterns of behaviour that hold across as many different situations as possible.
Dr Page holds a Bachelor of Management (Marketing) and a Bachelor of Education (Junior Primary/Primary) from UniSA. He has an interest in developing observational research methods for use in retail environments. In addition to retail-focused research, Bill also undertakes research for a wide range of companies to determine the strategic direction of their marketing, via understanding their Distinctive Assets and the Category Entry Points which apply for the brand and category as a whole.
He continues to span both education and marketing with his research at the Ehrenberg-Bass Institute for Marketing Science, which focuses on the interaction of parents and children in supermarkets, and the influence children have on their parents' supermarket visits. Bill lectures on market research and analysis, advertising, and integrated marketing, and has published in the Journal of Retailing and Consumer Services, Journal of Marketing Management, Journal of Advertising Research, and the Australasian Marketing Journal.
About me
| Date | Title |
|---|---|
| 12/06/2018 |
Shoppers’ movements might come down to fears of caves and the ‘butt brush’, https://theconversation.com/shoppers-movements-might-come-down-to-fears-of-caves-and-the-butt-brush-94162 |
About me
Doctor of Philosophy (Marketing) University of South Australia
Bachelor of Management (Honours) University of South Australia
Bachelor of Education (Junior Primary and Primary) University of South Australia
Bachelor of Management (Marketing) University of South Australia
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2024 |
|
| 2024 |
Open access
1
|
| 2023 |
Open access
4
4
3
|
| 2023 |
2
120
|
| 2023 |
2
2
|
| 2022 |
Open access
3
3
4
|
| 2022 |
Open access
5
3
51
|
| 2022 |
|
| 2021 |
|
| 2020 |
1
1
1
|
| 2020 |
Open access
28
19
1
|
| 2019 |
Open access
9
8
|
| 2019 |
Open access
29
26
|
| 2018 |
Open access
7
6
|
| 2017 |
Open access
27
25
2
|
| 2017 |
Open access
80
67
|
| 2016 |
Open access
12
7
25
|
| 2015 |
7
6
|
| 2015 |
Open access
24
21
3
|
| 2012 |
4
3
|
| Year | Output |
|---|---|
| 2016 |
Open access
|
| 2015 |
Open access
|
| 2012 |
Open access
|
| 2011 |
Open access
|
External engagement & recognition
| Organisation | Country |
|---|---|
| Massey University | NEW ZEALAND |
| Otago Business School | NEW ZEALAND |
| University of Adelaide | AUSTRALIA |
| University of Cologne | GERMANY |
| University of South Australia | AUSTRALIA |
External engagement & recognition
| Engagement/recognition | Year |
|---|---|
Invited KeynoteInsideRetail Academy |
2018 |
Invited speakerInside Retail Festival of Retail Ideas |
2018 |
Invited speakerMumbrella Retail Marketing Summit |
2017 |
Market research, Experiential and enquiry learning, Observational and field methodology
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| Are limited time offers a contributor to brand growth? | Current |
| A bottle by any other name¿ What effect do product and messaging attributes have on the choice of low-carbon wine packaging? | Completed |
| Benchmarking branding practices in the Australian wine industry | Completed |
| Did you get the message? Exploring the effects of advertising brand perceptions on mental availability | Completed |
| Do younger category buyers buy brands and consume media differently from other category buyers? | Completed |
| Evolution, not revolution! An investigation into how to effectively redesign consumer packaged products | Completed |
| How bands grow: an examination of patterns of competition in listening behaviour | Completed |
| How does childhood brand exposure influence buying behaviour and brand recognition in adulthood? | Completed |
| Is footfall all? | Completed |
| The great outdoors: an investigation into the value of out-of-home advertising | Completed |
