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Mr Bruce McColl

Industry Professor School of Marketing

email Bruce.McColl@unisa.edu.au

Research Degree Supervisor

Research

Research themes

Transforming societies

Research focus

Marketing

Research

Outputs

Research since 2008 is shown below. To see earlier years visit Scopus

Open access indicates that an output is open access.

Journal Articles

Year	Output
2016	Bellman, S, Nenycz-Thiel, M, Kennedy, R, Larguinat, L, McColl, B & Varan, D 2016, 'What makes a television commercial sell? Using biometrics to identify successful ads', Journal of advertising research, vol. 57 no. 1, pp. 53-66. Open access 2 3
2012	Kennedy, R & McColl, B 2012, 'Brand growth at Mars, Inc.: how the global marketer embraced Ehrenberg's science with creativity', Journal of advertising research, vol. 52, no. 2, pp. 270-276. Open access 9 9

Reports

Year	Output
2017	Sharp, B, Nenycz-Thiel, M, Martin, J, Anesbury, Z & McColl, B 2017, Are big brands dying?, University of South Australia, Australia. Open access

External engagement & recognition

Collaborations

External engagement & recognition

Collaborations

Organisation	Country
Mars	AUSTRALIA
MediaScience	UNITED STATES
University of South Australia	AUSTRALIA

External engagement & recognition

External engagement & recognition

Engagement/recognition	Year
Advisory Board Member Monash Business School	2016

Teaching & student supervision

Teaching & student supervision

Research degree supervision

Supervisions from 2010 shown

Thesis title	Student status
What’s in your basket? Documenting fundamental buying patterns across shopping baskets	Current

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