Professor Bruce McColl is an award-winning marketer with an enduring career at the head of marketing at Mars Incorporated, one of the world’s largest confectionary and food manufacturers.
In 2016 Bruce retired from Mars after 10 years as Global Chief Marketing Officer, and total of 24 years with the company. He is regarded a champion of both creativity and science, and advertising that emotionally resonates with consumers. Under his leadership, Mars was named ‘Advertiser of the Year’ at the Cannes Lions Festival of Creativity, and ‘Marketer of the Year’ at the International Food and Beverage (FAB) Awards in both 2015 and 2016.
Following his retirement from Mars, Bruce joined the Ehrenberg-Bass ... Read more
About me
Professor Bruce McColl is an award-winning marketer with an enduring career at the head of marketing at Mars Incorporated, one of the world’s largest confectionary and food manufacturers.
In 2016 Bruce retired from Mars after 10 years as Global Chief Marketing Officer, and total of 24 years with the company. He is regarded a champion of both creativity and science, and advertising that emotionally resonates with consumers. Under his leadership, Mars was named ‘Advertiser of the Year’ at the Cannes Lions Festival of Creativity, and ‘Marketer of the Year’ at the International Food and Beverage (FAB) Awards in both 2015 and 2016.
Following his retirement from Mars, Bruce joined the Ehrenberg-Bass Institute as Industry Professor, where his unique experience in the application of scientific knowledge to marketing practice benefits the Institute’s global industry partners.
Research
Research outputs for the last seven years are shown below. To see earlier years visit Scopus
Open access indicates that an output is open access.
Year | Output |
---|---|
2021 |
1
1
10
|
2020 |
4
3
3
|
2016 |
Open access
19
18
|
2012 |
Open access
13
12
|
External engagement & recognition
Organisation | Country |
---|---|
London South Bank University | UNITED KINGDOM |
Mars Inc | UNITED STATES |
MediaScience | UNITED STATES |
University of South Australia | AUSTRALIA |
External engagement & recognition
Engagement/recognition | Year |
---|---|
Advisory Board MemberMonash Business School |
2016 |