Callum joined the University in 2016 as a Research Assistant, before becoming a Marketing Scientist in 2018 in the Ehrenberg-Bass Institute. He has gained practical experience in data collection, coding and analysis, literature reviews and fieldwork experiments.
His primary research interest is consumer behaviour, with his current research focusing on the listening behaviours of consumers in the music category.
About me
Callum joined the University in 2016 as a Research Assistant, before becoming a Marketing Scientist in 2018 in the Ehrenberg-Bass Institute. He has gained practical experience in data collection, coding and analysis, literature reviews and fieldwork experiments.
His primary research interest is consumer behaviour, with his current research focusing on the listening behaviours of consumers in the music category.
About me
Master of Business (In Progress) University of South Australia
Bachelor of Marketing and Communication University of South Australia
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included.
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2025 |
Open access
|
| 2023 |
Open access
6
6
3
|
| 2022 |
Open access
6
5
244
|
External engagement & recognition
| Organisation | Country |
|---|---|
| University of South Australia | AUSTRALIA |
UniSA Business School Staff Excellence Award: Teaching Commendation (2020)
Teaching & student supervision
