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Dr Charles Graham

Adjunct Associate Research Professor UniSA Business

City West Campus ()
tel +61 8 830 27600

email Charles.Graham@unisa.edu.au

Research Degree Supervisor

Research

Research focus

Marketing

Research

Outputs

Research outputs for the last seven years are shown below. To see earlier years visit ORCID, ResearcherID or Scopus

Open access indicates that an output is open access.

Chapters

Year	Output
2021	Marjan, A, Graham, C, Bruce, M & Mitchell, A 2021, 'Digital loyalty programmes: pull strategies in B2B channel marketing', in JR Saura (ed.), Advanced Digital Marketing Strategies in a Data-Driven Era, IGI Global, US, ch. 4, pp. 51-78.

Journal Articles

Year	Output
2022	Graham, C & Kennedy, R 2022, 'Quantifying the target market for advertisers', Journal of Consumer Behaviour, vol. 21, no. 1, pp. 33-48. 3 3
2021	Dunn, S, Graham, C, Nenycz-Thiel, M & Tanusondjaja, A 2021, 'Investigating undercurrents of stationarity and growth with long-term panel data', International Journal of Market Research, vol. 63, no. 6, pp. 786-809. 1

Reports

Year	Output
2019	Sharp, B, Romaniuk, J & Graham, C 2019, Marketing's 60/20 Pareto Law, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Australia. Open access 19

External engagement & recognition

Collaborations

External engagement & recognition

Collaborations

Organisation	Country
Brandmovers Inc.	UNITED STATES
London South Bank University	UNITED KINGDOM
University of South Australia	AUSTRALIA

Teaching & student supervision

Teaching & student supervision

Research degree supervision

Supervisions from 2010 shown

Thesis title	Student status
Where does the bucket leak the most? Are light buyers more vulnerable?	Current
Is footfall all?	Completed
Using double jeopardy to forecast small brand growth	Completed

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