Chowdhury Ahmed Shamim joined Ehrenberg-Bass Institute (UniSA) as a marketing Scientist in February 2020. His prior research knowledge is in experimental questionnaire designing, Coding (R-programming language) and managing big data for research design, analysis and reporting. His primary research expertise includes category growth and decline, category structure based on consumer buying patterns, promotions, market concentration (CPG, market), pricing, private/ manufacturing label, brand size and social media marketing. He has experience working on Distinctive Asset measurement studies on local and global companies.
Shamim is currently pursuing his PhD. His research investigates how brands lose their market share in various conditions... Read more
About me
Chowdhury Ahmed Shamim joined Ehrenberg-Bass Institute (UniSA) as a marketing Scientist in February 2020. His prior research knowledge is in experimental questionnaire designing, Coding (R-programming language) and managing big data for research design, analysis and reporting. His primary research expertise includes category growth and decline, category structure based on consumer buying patterns, promotions, market concentration (CPG, market), pricing, private/ manufacturing label, brand size and social media marketing. He has experience working on Distinctive Asset measurement studies on local and global companies.
Shamim is currently pursuing his PhD. His research investigates how brands lose their market share in various conditions over time.
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2022 |
2
3
|
| 2019 |
Open access
21
14
|
External engagement & recognition
| Organisation | Country |
|---|---|
| Chongqing Jiaotong University | CHINA |
| Oregon State University | UNITED STATES |
| University of South Australia | AUSTRALIA |
| Yangzhou University | CHINA |
