Dr Craig Lee is an Associate Professor of Tourism at the University of South Australia. He holds a PhD in management and a master’s and bachelor’s degree in hospitality and tourism management. His research focuses on entrepreneurship and innovation in hospitality and tourism, which is published in the leading academic journals across various disciplines including tourism, marketing, and business. He also serves on the editorial boards of several academic journals including the Journal of Hospitality and Tourism Management, and is an Associate Editor for the Journal of Foodservice Business Research. In addition, he is actively involved in consultancy work for Australia and New Zealand's tourism and hospitality... Read more
About me
Dr Craig Lee is an Associate Professor of Tourism at the University of South Australia. He holds a PhD in management and a master’s and bachelor’s degree in hospitality and tourism management. His research focuses on entrepreneurship and innovation in hospitality and tourism, which is published in the leading academic journals across various disciplines including tourism, marketing, and business. He also serves on the editorial boards of several academic journals including the Journal of Hospitality and Tourism Management, and is an Associate Editor for the Journal of Foodservice Business Research. In addition, he is actively involved in consultancy work for Australia and New Zealand's tourism and hospitality industries.
Dr Lee has experience teaching undergraduate and postgraduate courses in research methods, hospitality management, entrepreneurship and small business, festivals and event management, tourism marketing, and business ethics. He is also actively supervising PhD and master’s-by-research students.
Dr Lee was a former board member of DunedinHOST (2017–2019), the primary industry body for tourism operators in and around Dunedin, New Zealand. He is available for media commentary on matters related to the hospitality industry.
About me
About me
About me
Doctor of Philosophy University of South Australia
Before becoming an academic, I held operational roles across events, food and beverage, and housekeeping in the hotel industry.
Research
Excludes commercial-in-confidence projects.
BGANZ Visitor Experience Surveys 2024, Australian National Botanic Gardens, 10/06/2024 - 31/12/2024
Community Market Event Management Education Program 2024 (City of Salisbury), City of Salisbury, 08/11/2023 - 30/06/2024
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2024 |
Hallak, R & Lee, C 2024, Handbook of tourism entrepreneurship, Edward Elgar Publishing, UK.
1
|
| Year | Output |
|---|---|
| 2024 |
|
| 2024 |
|
| 2024 |
3
|
| 2024 |
|
| Year | Output |
|---|---|
| 2025 |
|
| 2024 |
Open access
|
| 2024 |
2
|
| 2024 |
Open access
3
3
1
|
| 2024 |
7
11
107
|
| 2023 |
1
|
| 2023 |
10
9
|
| 2023 |
10
|
| 2023 |
8
6
|
| 2023 |
|
| 2023 |
2
|
| 2023 |
22
|
| 2023 |
7
1
|
| 2023 |
4
3
|
| 2023 |
10
|
| 2022 |
13
12
|
| 2022 |
Open access
|
| 2022 |
Open access
9
8
65
|
| 2022 |
Open access
13
4
|
| 2022 |
18
15
|
| 2022 |
12
9
|
| 2022 |
13
13
2
|
| 2021 |
Open access
2
2
3
|
| 2021 |
Open access
63
59
|
| 2021 |
4
1
|
| 2021 |
13
|
| 2021 |
Open access
25
25
3
|
| 2021 |
6
4
|
| 2020 |
Open access
6
6
53
|
| 2020 |
15
6
|
| 2020 |
Open access
65
46
|
| 2020 |
77
1
|
| 2019 |
27
2
|
| 2019 |
Open access
74
55
|
| 2018 |
Open access
128
110
61
|
| 2018 |
4
2
|
| 2018 |
44
|
| 2017 |
Open access
82
75
|
| 2016 |
Open access
32
25
|
| 2016 |
203
163
1
|
| 2016 |
Open access
19
10
|
| 2013 |
122
98
|
External engagement & recognition
| Organisation | Country |
|---|---|
| Auckland University of Technology | NEW ZEALAND |
| ESSEC Business School | FRANCE |
| Flinders University | AUSTRALIA |
| Indonesia University of Education | INDONESIA |
| Naresuan University | THAILAND |
| Otago Business School | NEW ZEALAND |
| SKEMA Business School | FRANCE |
| Torrens University Australia | AUSTRALIA |
| Tshwane University of Technology | SOUTH AFRICA |
| University of Canterbury | NEW ZEALAND |
| University of Nottingham Malaysia | MALAYSIA |
| University of Nottingham Malaysia Campus | MALAYSIA |
| University of Otago | NEW ZEALAND |
| University of Sassari | ITALY |
| University of South Australia | AUSTRALIA |
| University of Vocational Technology | SRI LANKA |
External engagement & recognition
| Engagement/recognition | Year |
|---|---|
Empowering Asian Academic Leadership in Australian Universities, with Dr Hannah Soong, Assoc Prof Michael Mu, Dr Reiko Yoshida, Dr Min Pham, Prof Nayana Parange, Dr Vandana AryaUniversity of Melbourne |
2025 |
Teaching & student supervision
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| Contributions in an innovative firm in Saudi Arabia: How is technology impacting on business accelerators and entrepreneurs? | Current |
| Development of a regional event volunteering framework for the well-being of regional communities | Current |
| Self-efficacy and growth aspiration of women migrant entrepreneurs: does mentoring and wellbeing matter? | Current |
