Ella Ward is a Senior Marketing Scientist at the Ehrenberg-Bass Institute. Her primary area of research is visual brand identity, portfolio branding and Distinctive Assets.
About me
Ella Ward is a Senior Marketing Scientist at the Ehrenberg-Bass Institute. Her primary area of research is visual brand identity, portfolio branding and Distinctive Assets.
About me
Doctor of Philosophy University of South Australia
Master of Business University of South Australia
Bachelor of Arts (International Studies) University of South Australia
Bachelor of Management (Marketing) University of South Australia
Research
Excludes commercial-in-confidence projects.
How Brands Grow Live! for Executives - Singapore - 2025, B Brand Advisory Pty Ltd, 01/11/2024 - 31/10/2025
Jacobs Douwe Egberts - DA - Distinctive Asset Measurement for Marcilla and Saimaza in Spain, Jacobs Douwe Egberts (JDE), 01/08/2024 - 30/04/2025
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2020 |
Open access
42
31
13
|
| 2018 |
|
| Year | Output |
|---|---|
| 2018 |
22
|
| Year | Output |
|---|---|
| 2018 |
|
| Year | Output |
|---|---|
| 2025 |
Open access
|
| 2025 |
|
| 2024 |
Open access
7
7
35
|
| 2020 |
Open access
42
31
13
|
UniSA Business School Research Excellence Award: Industry Engagement (2020) (Carl Driesner w. Justin Cohen, Steve Dunn, Zac Anesbury, Ella Ward, Kirsten Victory, Arry Tanusondjaja, Alicia Grasby, Victoria Portman, Nick Danenberg, Mandy Corrie and Elke Seretis)
External engagement & recognition
| Organisation | Country |
|---|---|
| University of Adelaide | AUSTRALIA |
| University of South Australia | AUSTRALIA |
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| How market-leading brands grow | Current |
| Mirror, mirror on the wall, who's the most distinct Private Label of them? Understanding how Private Labels build brand identities. | Current |
| Unpacking the Design: Investigating Pack Design Elements and the Impact of Redesigns. | Current |
| Are distinctive assets at your service? | Completed |
| Stand out or get lost: an analysis of social media advertising effectiveness | Completed |
