Recognised and respected for our quality education, career outcomes and research expertise, UniSA Business creates leaders for change and transforms modern business practice.
Excludes commercial-in-confidence projects.
Research since 2008 is shown below.
Open access indicates that an output is open access.
Romaniuk, J, Caruso, W & Ward, E 2018, Building distinctive brand assets, Oxford University Press, Australia.
Ward, E, Yang, S, Romaniuk, J & Beal, V 2020, 'Building a unique brand identity: measuring the relative ownership potential of brand identity element types', Journal of Brand Management, online, pp. 1-15.
External engagement & recognition