Recognised and respected for our quality education, career outcomes and research expertise, UniSA Business creates leaders for change and transforms modern business practice.
Excludes commercial-in-confidence projects.
Research since 2008 is shown below.
Open access indicates that an output is open access.
Atkinson, G, Driesener, C & Corkindale, D 2014, 'Search engine advertisement design effects on click-through rates', Journal of Interactive Advertising, vol. 14 no. 1, pp. 24-30.
Pare, V, Atkinson, G & Ha, TT 2011, 'Differences in shopping mall patrons: an Indian context', in MacCarthy, Martin (ed.), Australian and New Zealand Marketing Academy (ANZMAC) Conference, ANZMAC, pp. 1-7.
External engagement & recognition