Imogen joined the Ehrenberg- Bass Institute for Marketing Science in 2019 as a Research Assistant, before becoming a Marketing Scientist in 2020. She has gained experience in data coding, analysis, literature search and summaries, as well as the proof-reading and editing of academic papers and reports for industry.
Imogen’s main area of research is advertising, with her current research examines the value of targeted advertising.
About me
Imogen joined the Ehrenberg- Bass Institute for Marketing Science in 2019 as a Research Assistant, before becoming a Marketing Scientist in 2020. She has gained experience in data coding, analysis, literature search and summaries, as well as the proof-reading and editing of academic papers and reports for industry.
Imogen’s main area of research is advertising, with her current research examines the value of targeted advertising.
About me
Bachelor of Marketing and Communication University of South Australia
Teaching & student supervision