Dr Jamie Cleland

Senior Lecturer in Sport and Management UniSA Business

email Jamie.Cleland@unisa.edu.au

Alternative contact

Available for media comment
Research Degree Supervisor

About me

Elton Mayo 3-17
08 83029308
Twitter: @drjamiecleland

Dr Jamie Cleland is a Senior Lecturer in the Sport and Recreation team in UniSA Business at the University of South Australia. He is author of seven books and has also published six industry reports and over 40 articles and chapters on sport and leisure, particularly focusing on communication, abuse towards match officials, gender, sexuality/homophobia, race and active supporter mobilisations in a range of international journals and books. His research findings have been covered by media outlets all over the world, including NBC, Reuters, the BBC, the Guardian and Daily Telegraph. He was also an invited expert witness as part of the United Kingdom's Department for Culture, Media and Sport's inquiry into... Read more

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About me

In the media

Date	Title
10/07/2020	National anthems in sport: songs of praise or memorials that are past their use-by date?, https://theconversation.com/national-anthems-in-sport-songs-of-praise-or-memorials-that-are-past-their-use-by-date-142097
05/06/2019	Our national anthem is non-inclusive: Indigenous Australians shouldn’t have to sing it, https://theconversation.com/our-national-anthem-is-non-inclusive-indigenous-australians-shouldnt-have-to-sing-it-118177

Research

Research focus

Sociology
Commercial Services
Cultural Studies
Other Studies in Human Society
Communication and Media Studies

Research

Outputs

Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus

Open access indicates that an output is open access.

Books

Year	Output
2025	Cashmore, E, Dixon, K & Cleland, J 2025, Sport and Crime, Routledge, US.
2021	Webb, T, Rayner, M, Cleland, J & O'Gorman, J 2021, Referees, match officials and abuse: research and implications for policy, Routledge, UK. 22 121
2020	Cleland, J, Dixon, K & Kilvington, D 2020, Online research methods in sport studies, Routledge, UK. 27
2019	Magrath, R, Cleland, J & Anderson, E 2019, The Palgrave handbook of masculinity and sport, Palgrave Macmillan, Switzerland. 9 154
2018	Cashmore, E, Cleland, J & Dixon, K 2018, Screen society, Palgrave Macmillan, UK. 50
2018	Cleland, J, Doidge, M, Millward, P & Widdop, P 2018, Collective action and football fandom: a relational sociological approach, Palgrave Macmillan, Switzerland. 50
2015	Cleland, J 2015, A sociology of football in a global context, Taylor and Francis, US. 54 24
2014	Cashmore, E & Cleland, J 2014, Football's dark side: corruption, homophobia, violence and racism in the beautiful game, Palgrave Macmillan, UK. 57

Chapters

Year	Output
2024	Parry, KD, Adair, D & Cleland, J 2024, 'National anthems and athlete activism', in S Lawrence, J Hill & R Mowatt (eds), Routledge Handbook of Sport, Leisure, and Social Justice, Routledge, UK, ch. 32, pp. 431-445.
2023	Cleland, J & Giulianotti, R 2023, 'A sociological analysis of United Kingdom football fans: historical debates and contemporary issues', in B Buarque de Hollanda & T Busset (eds.), Football Fandom in Europe and Latin America: Culture, Politics, and Violence in the 21st Century, Springer, Switzerland, ch. 2, pp. 37-57. Open access
2023	Cleland, J, Cashmore, E & Dixon, K 2023, ''Voiceless entertainers'? Sports fans' views on athlete activism in the United States', in G Abeza & J Sanderson (eds), Social Media in Sport: Evidence-Based Perspectives, Routledge, UK, ch. 3, pp. 30-47. Open access 1
2022	Cleland, J & MacDonald, C 2022, 'Social media, digital technology, and masculinity in sport', Research in the Sociology of Sport, Emerald Publishing, UK, pp. 49-66. Open access 3
2022	MacDonald, C & Cleland, J 2022, 'Gender politics of social media: a case study of Megan Rapinoe', in G Molnár & R Bullingham (eds), Routledge Handbook of Gender Politics in Sport and Physical Activity, Routledge, UK, ch. 23, pp. 249-258. Open access 1
2021	Cleland, J 2021, 'Respecting referees? An analysis of abuse, support, retention and policy', in ECK Pike (ed.), Research Handbook on Sports and Society, Edward Elgar, UK, ch. 14, pp. 188-201. Open access 5
2019	Cleland, J & Magrath, R 2019, 'Association football, masculinity, and sexuality: an evolving relationship', in R Magrath, J Cleland & E Anderson (eds), The Palgrave handbook of masculinity and sport, Palgrave Macmillan, Switzerland, ch. 19 , pp. 341-357. 10
2019	Cleland, J, Magrath, R & Anderson, E 2019, 'Introducing the Palgrave handbook of masculinity and sport', in R Magrath, J Cleland & E Anderson (eds), The Palgrave handbook of masculinity and sport, Palgrave Macmillan, Switzerland, ch. 1, pp. 1-16. 13
2018	Cleland, J 2018, 'Britain's first openly gay football referee: the story of Ryan Atkin', in R Magrath (ed.), LGBT athletes in the sports media, Palgrave Macmillan, Switzerland, ch. 6, pp. 125-146. Open access 9 1
2018	Cleland, J, Doidge, M, Millward, P & Widdop, P 2018, ''Bringing City home': Coventry City, Sisu Capital, and the Ricoh Arena', in J Cleland et al. (eds), Collective action and football fandom: a relational sociological approach, Palgrave Macmillan, Switzerland, ch. 4, pp. 89-109.
2018	Cleland, J, Doidge, M, Millward, P & Widdop, P 2018, 'Relational sociology, collective action, and football fandom', in J Cleland et al. (eds), Collective action and football fandom: a relational sociological approach, Palgrave Macmillan, Switzerland, ch. 1, pp. 1-28.
2018	Cleland, J, Doidge, M, Millward, P & Widdop, P 2018, 'Supporters' Trusts as collective action: Swansea City in focus', in J Cleland et al. (eds), Collective action and football fandom: a relational sociological approach, Palgrave Macmillan, Switzerland, ch. 5, pp. 111-129.
2017	Cleland, J 2017, 'Online racial hate speech', in E Martellozzo & EA Jane (eds), Cybercrime and its victims, Routledge, UK, ch. 7, pp. 131-147. 7 47
2017	Cleland, J 2017, 'The English Premier League in a global context', in R Elliott (ed.), The English Premier League: a socio-cultural analysis, Routledge, UK, ch. 4, pp. 70-83. 14 23
2016	Cleland, J 2016, 'Racism', in E Cashmore & K Dixon (eds), Studying football, Routledge, UK, ch. 5, pp. 64-80. Open access
2012	Walton, G & Cleland, J 2012, 'Strand Two: Becoming an independent learner', in J Secker & E Coonan (eds), Rethinking Information Literacy: A Practical Framework for Supporting Learning, Facet Publishing, UK, ch. 2, pp. 13-26.
2011	Cleland, J 2011, 'Remembrance in sport: a case study of Hillsborough', in M Andrews, C Bagot-Jewitt & N Hunt (eds), Lest We Forget: Remembrance & Commemoration, History Press, UK, ch. 9, pp. 77-81.
2010	Cleland, J 2010, 'Assessing the challenges facing third sector sport: organizations in the United Kingdom', in A Evers & A Zimmer (eds), Third Sector Organizations Facing Turbulent Environments: Sports, Culture and Social Services in Five European Countries, Nomos, US.

Journal Articles

Year	Output
2025	Cleland, J & Palmer, C 2025, ''Searching for excitement'' exploring the gambling experiences of adult Australian sports fans', Managing Sport and Leisure, online, pp. 1-9. Open access
2025	Cleland, J, Sharpe, S & Crozier, A 2025, ''We deserve the respect. Without us, there would be no games': examining the experiences of Australian Rules football umpires', The International Journal of Sport and Society, vol. 16, no. 3, pp. 71-91. Open access
2024	Cashmore, E, Dixon, K & Cleland, J 2024, 'Will EURO2024 struggle to keep war protests out of football? 8 out of 10 fans oppose using the tournament as a political platform for Ukraine and Gaza', Soccer and Society, vol. 25, no. 8, pp. 1191-1199. 1 1 44
2024	Cleland, J 2024, 'Toxic whiteness in sports fandom: a reflective analysis of fan racism between football codes in the United Kingdom and Australia', Ethnic and Racial Studies, vol. 47, no. 13, pp. 2758-2767. Open access 1 1 7
2024	Cleland, J, Adair, D, Parry, K & MacDonald, C 2024, 'Spectator racism in three professional men's football codes in Australia: observations from white spectators', International Review for the Sociology of Sport, vol. 59, no. 8, pp. 1125-1143. Open access 3 2 72
2024	Cleland, J, Cashmore, E, Dixon, K & Sanderson, J 2024, 'Socially responsible or financially exploitative? Sports fans' views of the response by sportswear brands to athlete activism in the USA', International Journal of Sport Management and Marketing, vol. 24, no. 1, pp. 23-39. Open access 1
2024	Dixon, K, Cleland, J & Cashmore, E 2024, 'Banter and the rise of LGBTQ+ awareness in football cultures: a Bourdieusian approach', Soccer and Society, vol. 25, no. 7, pp. 872-884. 6 6 4
2023	Cashmore, E, Dixon, K & Cleland, J 2023, 'The new politics of sport', Sport in Society, vol. 26, no. 9, pp. 1611-1620. Open access 7 5 6
2023	Cashmore, E, Dixon, K & Cleland, J 2023, 'Why are there STILL no gay professional association football players in men's major leagues? Revisiting the views of football fans in the United Kingdom', Journal of Homosexuality, vol. 70, no. 8, pp. 1653-1673. Open access 3 2 7
2023	Cleland, J, Cashmore, E, Dixon, K & MacDonald, C 2023, 'Analyzing the presence of homosexually-themed language amongst association football fans in the United Kingdom', Communication and Sport, vol. 11, no. 3, pp. 551-569. Open access 25 16 3
2023	Hansen, M, Kavanagh, E, Anderson, E, Parry, K & Cleland, J 2023, 'An analysis of responses on Twitter to the English Premier League's support for the anti-homophobia rainbow laces campaign', Sport in Society, vol. 26, no. 2, pp. 302-316. Open access 7 7 7
2023	Williams, J, Pope, S & Cleland, J 2023, ''Genuinely in love with the game' football fan experiences and perceptions of women's football in England', Sport in Society, vol. 26, no. 2, pp. 285-301. Open access 12 8 33
2022	Cleland, J, Adair, D & Parry, K 2022, 'Fair go? Indigenous rugby league players and the racial exclusion of the Australian national anthem', Communication and Sport, vol. 10, no. 1, pp. 74-96. Open access 14 8 41
2022	Dixon, K, Cashmore, E & Cleland, J 2022, ''A little less conversation': an exploration of soccer fan attitudes towards 'the knee' protest and the anti-racism message', Soccer and Society, vol. 24, no. 5, pp. 698-711. Open access 11 10 39
2022	Penfold, C & Cleland, J 2022, 'Kicking it out? Football fans' views of anti-racism initiatives in English football', Journal of Sport and Social Issues, vol. 46, no. 2, pp. 176-198. Open access 21 16 13
2022	Pope, S, Williams, J & Cleland, J 2022, 'Men's football fandom and the performance of progressive and misogynistic masculinities in a 'new age' of UK women's sport', Sociology, vol. 56, no. 4, pp. 730-748. Open access 36 26 974
2021	Cleland, J, Cashmore, E & Dixon, K 2021, 'Why do sports fans support or oppose the inclusion of trans women in women's sports? An empirical study of fairness and gender identity', Sport in Society, vol. 25, no. 12, pp. 2381-2396. Open access 14 13 9
2021	Cleland, J, Cashmore, E, Dixon, K & MacDonald, C 2021, 'Fan reflections on sexuality in women's football in the United Kingdom', Journal of Sport and Social Issues, vol. 46, no. 5, pp. 458-476. Open access 13 9 12
2021	Cleland, J, Parry, K, White, A, Hardwicke, J, Batten, J, Piggin, J & Howarth, N 2021, 'Masculinities, media and the rugby mind: an analysis of stakeholder views on the relationship between rugby union, the media, masculine-influenced views on injury, and concussion', Communication and Sport, vol. 10, no. 3, pp. 564-586. Open access 13 11 62
2020	Cleland, J 2020, 'Charismatic leadership in a far-right movement: an analysis of an English defence league message board following the resignation of Tommy Robinson', Social Identities, vol. 26, no. 1, pp. 48-69. Open access 3 3 2
2020	Cleland, J, Kavanagh, E, Lock, D, Adams, A & Stewart, C 2020, 'Managing abuse in sport: an introduction to the special issue', Sport Management Review, vol. 23, no. 1, pp. 1-7. Open access 27 22 49
2020	Cleland, J, Pope, S & Williams, J 2020, ''I do worry that football will become over-feminized': ambiguities in fan reﬂections on the gender order in men's professional football in the United Kingdom', Sociology of Sport Journal, vol. 37, no. 4, pp. 366-375. Open access 19 18 4
2020	Parry, K, Cleland, J & Kavanagh, E 2020, 'Racial folklore, black masculinities and the reproduction of dominant racial ideologies: the case of Israel Folau', International Review for the Sociology of Sport, vol. 55, no. 7, pp. 850-867. Open access 10 7 9
2019	Cleland, J 2019, 'Sports fandom in the risk society: analyzing perceptions and experiences of risk, security and terrorism at elite sports events', Sociology of Sport Journal, vol. 36, no. 2, pp. 144-151. Open access 16 13 1
2019	Cleland, J, Parry, K & Radford, D 2019, ''Perhaps she only had a banana available to throw': habitus, racial prejudice and whiteness on Australian football league message boards', Sociology of Sport Journal, vol. 36, no. 4, pp. 330-338. Open access 10 7 66
2018	Cleland, J & Cashmore, E 2018, 'Nothing will be the same again after the Stade de France attack: reflections of association football fans on terrorism, security and surveillance', Journal of Sport and Social Issues, vol. 42, no. 6, pp. 454-469. Open access 22 19 44
2018	Cleland, J, Anderson, C & Aldridge-Deacon, J 2018, 'Islamophobia, war and non-Muslims as victims: an analysis of online discourse on an English Defence League message board', Ethnic and Racial Studies, vol. 41, no. 9, pp. 1541-1557. 17 13 6
2018	Cleland, J, Magrath, R & Kian, E 2018, 'The Internet as a site of decreasing cultural homophobia in association football: an online response by fans to the coming out of Thomas Hitzlsperger', Men and Masculinities, vol. 21, no. 1, pp. 91-111. Open access 52 40 31
2018	Cleland, J, O'Gorman, J & Webb, T 2018, 'Respect? An investigation into the experience of referees in association football', International Review for the Sociology of Sport, vol. 53, no. 8, pp. 960-974. Open access 34 31 38
2017	Cleland, J 2017, 'Sexuality, masculinity and homophobia in association football: an empirical overview of a changing cultural context', International Review for the Sociology of Sport, vol. 53, no. 4, pp. 411-423. 42 36 105
2017	Magrath, R, Cleland, J & Anderson, E 2017, 'Bisexual erasure in the British print media: representation of Tom Daley's coming out', Journal of Bisexuality, vol. 17, no. 3, pp. 300-317. Open access 41 19 10
2017	Walton, G & Cleland, J 2017, 'Information literacy: empowerment or reproduction in practice? A discourse analysis approach', Journal of Documentation, vol. 73, no. 4, pp. 582-594. Open access 119 18 4
2017	Webb, T, Cleland, J & O'Gorman, J 2017, 'The distribution of power through a media campaign: the respect program, referees, and abuse in association football', Journal of Global Sport Management, vol. 2, no. 3, pp. 162-181. Open access 23
2016	Cleland, J & Cashmore, E 2016, 'Football fans' views of racism in British football', International Review for the Sociology of Sport, vol. 51, no. 1, pp. 27-43. Open access 55 49 3
2016	Cleland, J & Cashmore, E 2016, 'Football fans' views of violence in British football: evidence of a sanitized and gentrified culture', Journal of Sport and Social Issues, vol. 40, no. 2, pp. 124-142. Open access 52 40 50
2015	Cleland, J & Dixon, K 2015, ''Black and whiters': the relative powerlessness of 'active' supporter organization mobility at English Premier League football clubs', Soccer and Society, vol. 16, no. 4, pp. 540-554. Open access 31 2
2015	Cleland, J 2015, 'Discussing homosexuality on association football fan message boards: a changing cultural context', International Review for the Sociology of Sport, vol. 50, no. 2, pp. 125-140. Open access 84 77 2
2015	Cleland, J, O'Gorman, J & Bond, M 2015, 'The English football association's respect campaign: the referees' view', International Journal of Sport Policy, vol. 7, no. 4, pp. 551-563. Open access 26 11 5
2014	Cleland, J & Cashmore, E 2014, 'Fans, racism and British football in the twenty-first century: the existence of a 'colour-blind' ideology', Journal of Ethnic and Migration Studies, vol. 40, no. 4, pp. 638-654. Open access 62 53
2014	Cleland, J 2014, 'Association football and the representation of homosexuality by the print media: a case study of Anton Hysén', Journal of Homosexuality, vol. 61, no. 9, pp. 1269-1287. Open access 51 43
2014	Cleland, J 2014, 'Racism, football fans, and online message boards: how social media has added a new dimension to racist discourse in English football', Journal of Sport and Social Issues, vol. 38, no. 5, pp. 415-431. Open access 138 124
2014	Cleland, J 2014, 'Working together through sport?: local authority provision for ethnic minorities in the UK', Sport in Society, vol. 17, no. 1, pp. 38-51. Open access 4 4
2012	Cashmore, E & Cleland, J 2012, 'Fans, homophobia and masculinities in association football: evidence of a more inclusive environment', British Journal of Sociology, vol. 63, no. 2, pp. 370-387. 151 127
2012	Cleland, J & Walton, G 2012, 'Online peer assessment: helping to facilitate learning through participation', Journal of Learning Development in Higher Education, no. 4, pp. 1-22. Open access
2011	Cashmore, E & Cleland, J 2011, 'Glasswing butterflies: gay professional football players and their culture', Journal of Sport and Social Issues, vol. 35, no. 4, pp. 420-436. 72 61
2011	Cashmore, E & Cleland, J 2011, 'Why aren't there more black football managers?', Ethnic and Racial Studies, vol. 34, no. 9, pp. 1594-1607. 41 31
2011	Cleland, J 2011, 'The media and football supporters: a changing relationship', Media Culture and Society, vol. 33, no. 2, pp. 299-315. Open access 23 20
2010	Cleland, JA 2010, 'From passive to active: the changing relationship between supporters and football clubs', Soccer and Society, vol. 11, no. 5, pp. 537-552. Open access 77
2010	Cleland, JA 2010, 'The changing organizational structure of football clubs and their relationship with the external media', International Journal of Sport Communication, vol. 2, no. 4, pp. 417-431. Open access

Other outputs

Mason, C., Walpole, C. Downward, P., Aldridge, Jo. and Cleland, J. (2017) Youth Crime Reduction and Sport Pilot Project: Evaluation Report, StreetGames, March 2017. Available: http://www.google.com.au/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&ved=0ahUKEwii1db457LVAhXIvrwKHZ66AGUQFghCMAY&url=http%3A%2F%2Fwww.streetgames.org%2Fsites%2Fdefault%2Ffiles%2FCommunity%2520Safety%2520Evaluation%2520Final%2520Report_March2017.pdf&usg=AFQjCNEHPMF0GoD3GiCYx-TH1QEAx7B4_g

External engagement & recognition

Collaborations

External engagement & recognition

Collaborations

Organisation	Country
Aston University	UNITED KINGDOM
Bournemouth University	UNITED KINGDOM
Durham University	UNITED KINGDOM
Edge Hill University	UNITED KINGDOM
Leeds Beckett University	UNITED KINGDOM
Liverpool John Moores University	UNITED KINGDOM
Loughborough University	UNITED KINGDOM
Manchester Metropolitan University	UNITED KINGDOM
Northumbria University	UNITED KINGDOM
Oklahoma State University - Stillwater	UNITED STATES
Oxford Brookes University	UNITED KINGDOM
Solent University	UNITED KINGDOM
Staffordshire University	UNITED KINGDOM
Teesside University	UNITED KINGDOM
Texas Tech University	UNITED STATES
Torrens University Australia	AUSTRALIA
Ulster University	UNITED KINGDOM
University of Brighton	UNITED KINGDOM
University of Canberra	AUSTRALIA
University of Hong Kong	HONG KONG
University of Leicester	UNITED KINGDOM
University of Nottingham	UNITED KINGDOM
University of Portsmouth	UNITED KINGDOM
University of South Australia	AUSTRALIA
University of Technology Sydney	AUSTRALIA
University of Warwick	UNITED KINGDOM
University of Winchester	UNITED KINGDOM
Winchester University	UNITED KINGDOM

External engagement & recognition

Engagement/recognition	Year
Editorial Board Member Innovations in Higher Education Journal	2017
Member Higher Education Academy, United Kingdom	2017
Member British Society of Sports History	2017
Member Leisure Studies Association	2017
Member British Sociological Association	2017
Reviewer British Journal of Sociology	2017
Reviewer Men and Masculinities	2017
Reviewer Ethnic and Racial Studies	2017
Reviewer International Journal of Sport Communication	2017
Reviewer Journal of Homosexuality	2017
Reviewer Sport and Social Issues	2017
Reviewer International Review for the Sociology of Sport	2017
Reviewer Soccer and Society	2017
Reviewer Identities	2017
Keynote Speaker Football, Education and Prejudice Conference	2016
Keynote Speaker European Club Association	2016
Learning and Teaching Fellowship Staffordshire University	2010

Teaching & student supervision

Highlights

UniSA Business School Staff Excellence Award: Teaching Commendation (2020)

Teaching & student supervision

Research degree supervision

Supervisions from 2010 shown

Thesis title	Student status
Integration of corporate social responsibility CSR activities into business strategy at professional sporting clubs	Current
Women in Sport: Factors Impacting Attitudes Towards the Women's Australian Football League	Current
Examining Trans Inclusion Sport Policy, and responses to it by the media and fans: a qualitative case study of the AFL and Cricket Australia	Completed
Exploring schematic-based responses to sexual harassment complaints: how characteristics of the target, perpetrator and perceiver influence how sexual harassment is perceived	Completed

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Dr Jamie Cleland

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Books

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Collaborations

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Member

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