Jarod Walter is a Marketing Scientist for the Ehrenberg-Bass institute at the UniSA Business School. As a Marketing Scientist, Jarod undertakes research projects for brands in various categories, including fast-moving consumer goods, examining aspects such as their Mental Availability, usage of Distinctive Assets, and development of links to various Category Entry Points. Jarod holds a Bachelors Degree in Marketing. His research interests centre upon the usage of Distinctive Assets as branding devices. In May 2021, Jarod co-authored a paper which was presented to the highly competitive European Marketing Academy Conference, which evaluated the usage of credit cards as a branding touchpoint for banks in the UK, US and China.
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About me
Jarod Walter is a Marketing Scientist for the Ehrenberg-Bass institute at the UniSA Business School. As a Marketing Scientist, Jarod undertakes research projects for brands in various categories, including fast-moving consumer goods, examining aspects such as their Mental Availability, usage of Distinctive Assets, and development of links to various Category Entry Points. Jarod holds a Bachelors Degree in Marketing. His research interests centre upon the usage of Distinctive Assets as branding devices. In May 2021, Jarod co-authored a paper which was presented to the highly competitive European Marketing Academy Conference, which evaluated the usage of credit cards as a branding touchpoint for banks in the UK, US and China.
He has experience with guest lecturing and course tutoring.
About me
Worked for the Ehrenberg-Bass as a Research Assistant from April 2019 to October 2021
In November of 2021 I started my position as a Marketing Scientist at the Ehrenberg-Bass Institute
Teaching & student supervision