Jessica joined the Ehrenberg-Bass Institute in 2022 as a Summer Vacation Scholar before becoming a Marketing Scientist in 2023. She has experience in data coding, literature search, analysis and reporting.
Jessica's current area of research examines advertising avoidance across connected TV (CTV) and linear TV.
About me
Jessica joined the Ehrenberg-Bass Institute in 2022 as a Summer Vacation Scholar before becoming a Marketing Scientist in 2023. She has experience in data coding, literature search, analysis and reporting.
Jessica's current area of research examines advertising avoidance across connected TV (CTV) and linear TV.
Teaching & student supervision