Jessica Mei Pung is a Postdoctoral Research Fellow at UniSA Business. She is a member of the Centre for Enterprise Dynamics in Global Economies (C-EDGE).
Her research expertise is in transformative tourism, consumer behaviour in tourism and hospitality, and tourist experiences. She has also researched and published on hospitality management and marketing aspects including Airbnb, on destination planning of regenerative tourism, tradition and innovation in restaurants, virtual reality and place attachment in heritage tourism.
Her current research projects include investigating wine tourism and agritourism experiences, and the role of events in residents' wellbeing and placemaking.
Jessica serves as Associate Editor for... Read more
About me
Jessica Mei Pung is a Postdoctoral Research Fellow at UniSA Business. She is a member of the Centre for Enterprise Dynamics in Global Economies (C-EDGE).
Her research expertise is in transformative tourism, consumer behaviour in tourism and hospitality, and tourist experiences. She has also researched and published on hospitality management and marketing aspects including Airbnb, on destination planning of regenerative tourism, tradition and innovation in restaurants, virtual reality and place attachment in heritage tourism.
Her current research projects include investigating wine tourism and agritourism experiences, and the role of events in residents' wellbeing and placemaking.
Jessica serves as Associate Editor for the European Journal of Tourism Research and she is in the editorial board of Tourism Management Perspectives and Tourism Analysis, along with being a reviewer for numerous leading Tourism and Hospitality journals.
Prior to her appointment at University of South Australia, Jessica worked as a Teaching Fellow and Assistant Research Fellow at the Department of Marketing of the University of Otago (New Zealand). At University of Otago, she also worked as Research Assistant for the Departments of Tourism, Management, and Finance of the Otago Business School, as well as in the Office of Student Success, and the Higher Education Development Centre. Jessica holds a PhD in Business and Economics from the University of Cagliari (Italy), and a Master of Science in Tourism Development from the University of Surrey (UK).
Jessica is available for co-supervising Doctoral or Masters by Research degree (HDR) candidates.
About me
| Date | Title |
|---|---|
| 03/11/2022 |
Travellers seeking enrichment, https://www.odt.co.nz/news/dunedin/campus/travellers-seeking-enrichment |
| 02/11/2022 |
Study investigates male and female travellers’ ‘transformations’, https://www.otago.ac.nz/news/news/otago0235923.html |
About me
Doctor of Philosophy (Economics and Business) University of Cagliari
Master of Science University of Surrey
Postdoctoral Research Fellow, UniSA Business, University of South Australia, 2023 - present
Assistant Research Fellow, Department of Marketing, University of Otago (New Zealand), 2022 - 2023
Assistant Research Fellow, Department of Tourism, University of Otago (New Zealand), 2022 - 2023
Teaching Fellow, Department of Marketing, University of Otago (New Zealand), 2022
Tutor, Department of Tourism, University of Otago (New Zealand), 2021-2022
Research Assistant, Department of Management, University of Bergamo (Italy), 2022
Research Assistant, Department of Tourism, University of Otago (New Zealand), 2020 - 2021
Research Assistant, Higher Education Development Centre, University of Otago (New Zealand), 2021
Project Co-ordinator, Office of Student Success, University of Otago (New Zealand), 2021
Research Assistant, Office of Student Success, University of Otago (New Zealand), 2020 - 2021
Research Assistant, Department of Management, Victoria University of Wellington, 2020 - 2021
Research Assistant, Department of Management, University of Otago (New Zealand), 2020
Research Assistant, Department of Accounting and Finance, University of Otago (New Zealand), 2020
Research Assistant, Department of Marketing, University of Otago (New Zealand), 2019
Research
Excludes commercial-in-confidence projects.
BGANZ Visitor Experience Surveys 2024, Australian National Botanic Gardens, 10/06/2024 - 31/12/2024
Creating quality places: Placemaking and Events. Impacts of Events on Place Identity., Adelaide City Council, 02/06/2023 - 30/11/2023
The potential of agritourism: Understanding agritourism experiences (Co-Investigators Dr Sunny Son, A/Prof Rebecca Dolan [University of Adelaide], Dr Justin Cohen), 2-04-2024 - Present
FIFA Women's World Cup contribution to social inclusion and soccer engagement (Chief Investigators Dr Jessica Mei Pung and Dr Sunny Son), 19-06-2023 - 1-12-2023
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2022 |
|
| 2018 |
4
|
| Year | Output |
|---|---|
| 2024 |
Open access
4
1
|
| 2024 |
3
6
107
|
| 2022 |
15
12
|
| 2022 |
9
8
|
| 2022 |
20
15
2
|
| 2021 |
Open access
99
88
|
| 2021 |
10
2
|
| 2021 |
34
32
|
| 2020 |
Open access
132
91
8
|
| 2020 |
Open access
41
37
|
| 2020 |
136
111
|
| 2020 |
70
67
1
|
| 2019 |
Open access
10
9
|
Associate Editor: European Journal of Tourism Research
Editorial board member: Tourism Management Perspectives; Tourism Analysis
External engagement & recognition
| Organisation | Country |
|---|---|
| Aalborg University | DENMARK |
| Griffith University | AUSTRALIA |
| Ku Leuven | BELGIUM |
| Murdoch University | AUSTRALIA |
| Torrens University Australia | AUSTRALIA |
| University of Cagliari | ITALY |
| University of Canterbury | NEW ZEALAND |
| University of Guelph | CANADA |
| University of Johannesburg | SOUTH AFRICA |
| University of Naples Federico II | ITALY |
| University of Otago | NEW ZEALAND |
| University of Quebec at Montreal | CANADA |
| University of Sassari | ITALY |
| University of South Australia | AUSTRALIA |
| Vancouver Island University | CANADA |
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| The effect of culture on social influence theory and the effectiveness of social media promotion: the case of tourism in Saudi Arabia. | Current |
