Joanne is an Online Course Facilitator at the University of South Australia Online. Interdisciplinary research interests include public health and social cause digital marketing communications using biometrics and psychophysiological technologies, such as electroencephalography (EEG) and eye-tracking. Joanne has publications in peer-reviewed academic journals including the Journal of Consumer Behaviour, Cogent Psychology, and Behavioral Sciences: Consumer Neuroscience Special Issue. Joanne is also a Review Editor in Consumer Neuroergonomics for Frontiers, a peer-reviewed Open Access Publisher and Open Science Platform.
Joanne has extensive tertiary teaching experience at a number of Australian universities in a variety of post... Read more
About me
Joanne is an Online Course Facilitator at the University of South Australia Online. Interdisciplinary research interests include public health and social cause digital marketing communications using biometrics and psychophysiological technologies, such as electroencephalography (EEG) and eye-tracking. Joanne has publications in peer-reviewed academic journals including the Journal of Consumer Behaviour, Cogent Psychology, and Behavioral Sciences: Consumer Neuroscience Special Issue. Joanne is also a Review Editor in Consumer Neuroergonomics for Frontiers, a peer-reviewed Open Access Publisher and Open Science Platform.
Joanne has extensive tertiary teaching experience at a number of Australian universities in a variety of post graduate, MBA and undergraduate courses online and on campus, in addition to working in industry and for government departments in Adelaide and Melbourne in research and data analysis roles. Joanne completed her PhD in consumer neuroscience (also known as neuromarketing, or neuropsychoeconomics), and public health/health promotions from a behavioural economics perspective, focusing on public health and social cause digital marketing communications. Her Master in marketing investigated the emergence of an inter-organizational business net and development of a managerial sensemaking framework.
About me
Doctor Of Philosophy Swinburne University of Technology
Master of Philosophy (Business) University of Adelaide
Master of Commerce (Marketing) University of Adelaide
WINNER 2019, Publication Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness, Behavioral Sciences selected by research and academia members of Neuromarketing Science and Business Association (NMSBA) as one of the most relevant publications in the field in 2019.
TOP 20 MOST DOWNLOADED RECENT PAPERS: 2018 Consumer neuroscience for marketing researchers, published in Journal of Consumer Behaviour, was one of the journal’s top 20 most downloaded recent papers. What this means: Amongst articles published between July 2016 and June 2018 this article received some of the highest downloads in the 12-months post online publication; generated immediate impact and helped raise the visibility of... Read more
Research
Excludes commercial-in-confidence projects.
2022 Research Project, Students as co-designers of peer assessment criteria, UniSA Online research, seed funding UniSA Online
2021 Research Project, Optimal online course design: Encouraging student engagement and improving performance, UniSA Online research, seed funding UniSA Online
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2019 |
Open access
47
40
4
|
| 2018 |
136
115
2
|
| 2018 |
Open access
10
4
|
| Year | Output |
|---|---|
| 2024 |
2
1
|
| 2019 |
Open access
47
40
4
|
| 2018 |
136
115
2
|
| 2018 |
Open access
10
4
|
2020 – present Board Member, Frontiers Editorial Board (invited), Frontiers
2020 – present Review Editor in Consumer Neuroergonomics, Frontiers. Frontiers is a leading Open Access Publisher and Open Science Platform
2016 – present Eye-tracking Research Group, Monash University, Melbourne
2016 – present C-PIG, Consumer Psychology Interest Group, Australian Psychological Association, Melbourne
2016 – present Behavioural Economics Interest Group, Sydney
Research
WINNER 2019, Publication Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness, Behavioral Sciences selected by research and academia members of Neuromarketing Science and Business Association (NMSBA) as one of the most relevant publications in the field in 2019.
TOP 20 MOST DOWNLOADED RECENT PAPERS: 2018 Consumer neuroscience for marketing researchers, published in Journal of Consumer Behaviour, was one of the journal’s top 20 most downloaded recent papers. What this means: Amongst articles published between July 2016 and June 2018 this article received some of the highest downloads in the 12-months post online publication; generated immediate impact and helped raise the visibility of Journal of Consumer Behaviour
External engagement & recognition
| Organisation | Country |
|---|---|
| Australian Institute of Business | AUSTRALIA |
| Murdoch University | AUSTRALIA |
| Swinburne University of Technology | AUSTRALIA |
| University of South Australia | AUSTRALIA |
Online Course Facilitator, lecturer, course coordinator and tutor, teaching a wide variety of postgraduate, MBA and undergraduate courses in marketing and health sciences at several Australian universities including the University of South Australia, UniSA (Online), University of Adelaide, Swinburne University of Technology, CQ University, and the University of Melbourne. Committed to high quality contemporary student-centred teaching, learning, and authentic assessment. In 2020 and 2019 awarded a Student Voice Award and Commendation for the ‘Science of Consumer Behaviour’ (online) and ‘Strategic Marketing and Planning’ (f2f) respectively at CQ University.
Teaching & student supervision
