Dr Justin Cohen

Associate Professor of Marketing UniSA Business

City West Campus (Y3-56)

email Justin.Cohen@marketingscience.info

Available for media comment
Research Degree Supervisor

About me

Justin Cohen is a Senior Lecturer in Marketing (UniSA Business) and an industry engagement focused researcher at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Justin's expertise is in route-to-market decision making, emerging markets (in particular China), retailing, advertising, and wine & food marketing. He has international experience both as a practitioner and researcher which helps him generate transformational, evidence-based strategies. He is experienced in finding ways to solve problems in emerging markets where data acquisition is a major challenge.

Justin Cohen holds a PhD in Business (Marketing) and a Master of Business Administration (International Hotel & Restaurant ... Read more

UniSA Business

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Research

Research focus

Marketing
Tourism
Business and Management
Commercial Services
Commerce, Management, Tourism and Services

Highlights

Advertising, Media, Brand Building & Retailing in China, Wine & Food Marketing, Consumer Behaviour

Research

Outputs

Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus

Open access indicates that an output is open access.

Highlights

Year	Output
2022	Cohen, J, Lockshin, L, Corsi, A, Bruwer, J, Driesener, C & Lee, R 2022, 'The China wine market: how wine is gaining cultural value in Chinese culture', in S Charters et al. (eds), The Routledge Handbook of Wine and Culture, Routledge, UK, ch. 42, pp. 405-414. Open access
2020	Lockshin, L & Cohen, J 2020, 'Wine Trends in China', in HL Meiselman (ed.), Handbook of Eating and Drinking: Interdisciplinary Perspectives, Springer, Switzerland, ch. 72, pp. 575-592.
2020	Orth, UR, Crouch, RC, Bruwer, J & Cohen, J 2020, 'The role of discrete positive emotions in consumer response to place-of-origin', European Journal of Marketing, vol. 54, no. 4, pp. 909-934. 7 6
2019	Bruwer, J & Cohen, J 2019, 'Restaurants and wine by-the-glass consumption: motivational process model of risk perception, involvement and information-related behaviour', International Journal of Hospitality Management, vol. 77, pp. 270-280. Open access 32 28
2019	Lee, R, Lockshin, L, Cohen, J & Corsi, A 2019, 'A latent growth model of destination image's halo effect', Annals of Tourism Research, vol. 79, article no. 102767, pp. 1-13. 23 20 1

Books

Year	Output
2016	Bruwer, J, Lockshin, L, Corsi, A, Cohen, J & Hirche, M 2016, 9th Academy of Wine Business Research Conference Proceedings: wine business research that matters, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Adelaide, Australia. Open access

Chapters

Year	Output
2022	Cohen, J, Lockshin, L, Corsi, A, Bruwer, J, Driesener, C & Lee, R 2022, 'The China wine market: how wine is gaining cultural value in Chinese culture', in S Charters et al. (eds), The Routledge Handbook of Wine and Culture, Routledge, UK, ch. 42, pp. 405-414. Open access
2020	Lockshin, L & Cohen, J 2020, 'Wine Trends in China', in HL Meiselman (ed.), Handbook of Eating and Drinking: Interdisciplinary Perspectives, Springer, Switzerland, ch. 72, pp. 575-592.
2017	Corsi, A, Cohen, J & Lockshin, L 2017, 'Store image perception of retail outlets for wine in China', in R Capitello et al. (eds), The wine value chain in China, Chandos Publishing, US, ch. 6, pp. 81-99. 3
2016	Cohen, J, Heller, Q, Sands, S & Campbell, C 2016, 'A tale of two tongues: does language moderate sparkling wine prefernces in Belgium', in Kirk Plangger (eds), Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference, Springer, Singapore, ch. 116, pp. 387-390. 1

Journal Articles

Year	Output
2024	Bruwer, J, Cohen, J, Driesener, C, Corsi, A, Lee, R, Huang, A & Lockshin, L 2024, 'Chinese wine consumers' product evaluation: effects of product involvement, ethnocentrism, product experience and antecedents', Australasian Marketing Journal, vol. 32, no. 2, pp. 139-150. Open access 5 6 1
2024	Cohen, J 2024, 'Australia has a role to play in returning the wine category to growth in China', Wine and Viticulture Journal, vol. 39, no. 1, pp. 72-73.
2024	Cohen, J 2024, 'How can export be a viable strategy for Australian wine?', Wine and Viticulture Journal, vol. 39, no. 3, pp. 92-93.
2024	Cohen, J, Sands, S, Campbell, C & Mavrommatis, A 2024, 'Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising', Journal of Retailing and Consumer Services, vol. 80, article no. 103900, pp. 1-9. Open access 1
2024	Ferraro, C, Sands, S, Demsar, V & Cohen, J 2024, 'Diversity representation in virtual environments: how brand motives mediate consumer perceptions', Australasian Marketing Journal, vol. 32, no. 3, pp. 1-11. Open access 3 5
2024	Michelon, A, Bellman, S, Faulkner, M, Cohen, J & Bruwer, J 2024, 'Why shorter advertisement breaks reduce radio advertisement avoidance: when it comes to radio advertising, less is more', Journal of Advertising Research, vol. 64, no. 1, pp. 1-17. Open access 1
2024	Saeed, MR, Khan, H, Lee, R, Lockshin, L, Bellman, S, Cohen, J & Yang, S 2024, 'Construal level theory in advertising research: a systematic review and directions for future research', Journal of Business Research, vol. 183, article no. 114870, pp. 1-15. Open access
2024	Saeed, MR, Lee, R, Lockshin, L, Bellman, S, Yang, S & Cohen, J 2024, 'How best to advertise low-fit brand extensions: a construal level theory perspective', Journal of Consumer Marketing, vol. 41, no. 1, pp. 94-109. Open access
2024	Sands, S, Demsar, V, Ferraro, C, Campbell, C & Cohen, J 2024, 'Inauthentic inclusion: exploring how intention to use AI-generated diverse models can backfire', Psychology and Marketing, vol. 41, no. 6, pp. 1396-1413. Open access 2 2 1
2024	Sands, S, Ferraro, C, Demsar, V, Cohen, J & Gvirtz, A 2024, 'Immersive advertising-A review and research agenda: potential effects of and considerations for AR, VR, and MR advertisements', Journal of Advertising Research, online, pp. 1-17.
2024	Solly, J, Cohen, J, Dunn, S & Stocchi, L 2024, 'Managing wine product portfolios for growth', Wine and Viticulture Journal, vol. 39, no. 2, pp. 75-76.
2023	Cohen, J 2023, 'A marketing framework for achieving sustainable NOLO growth', Wine and Viticulture Journal, vol. 38, no. 1, pp. 71-72.
2023	Cohen, J 2023, 'Is there a meaningful role for luxury in wine?', Wine and Viticulture Journal, vol. 38, no. 3, pp. 71-72.
2023	Cohen, J 2023, 'Maintaining sales in trying economic times', Wine and Viticulture Journal, vol. 38, no. 2, pp. 61-62.
2023	Greenacre, L, Chan, EY & Cohen, J 2023, 'Nutrition labeling, numerosity effects, and vigilance among diet-sensitive individuals', Psychology and Marketing, vol. 40, no. 3, pp. 455-468. 1 1 2
2023	McKee, S, Cohen, J, Sands, S & Pallant, J 2023, 'The journey to better understanding the direct-to-consumer channel', Wine and Viticulture Journal, vol. 38, no. Spring, pp. 74-75.
2023	McKee, S, Sands, S, Pallant, JI & Cohen, J 2023, 'The evolving direct-to-consumer retail model: a review and research agenda', International Journal of Consumer Studies, vol. 47, no. 6, pp. 2816-2842. Open access 10 6 13
2023	Mesidis, J, Lockshin, L, Corsi, A & Cohen, J 2023, 'Wolf Blass Foundation: a bottle by any other name', November/December 2022, pp. 62-63.
2023	Mesidis, J, Lockshin, L, Corsi, AM, Page, B & Cohen, J 2023, 'Measuring the effect of product and environmental messaging attributes on alternative wine packaging choices', Journal of Cleaner Production, vol. 431, article no. 139502, pp. 1-12. 2 120
2022	Bruwer, J & Cohen, J 2022, 'Craft beer in the situational context of restaurants: effects of product involvement and antecedents', International Journal of Contemporary Hospitality Management, vol. 34, no. 6, pp. 2199-2226. Open access 3 3
2022	Cohen, J 2022, 'Australian cellar doors in the 'new normal'', Wine and Viticulture Journal, vol. 37, no. 4, pp. 68-69.
2022	Cohen, J 2022, 'How wine brands can effectively use social media', Wine and Viticulture Journal, no, Summer, pp. 83-84.
2022	Cohen, J 2022, 'Selling wine overseas during COVID', Wine and Viticulture Journal, vol. 37, no. 2, pp. 68-69.
2022	Cohen, J 2022, 'The opportunities and challenges of building the Australian category in India', Wine and Viticulture Journal, vol. 37, no. 3, pp. 67-68.
2022	Corsi, AM, Lockshin, L, Louviere, J, Cohen, J & Bruwer, J 2022, 'Bridging the gap between trade operators and consumers to better understand the U.S. wine market: a simultaneous application of discrete choice experiments', Industrial Marketing Management, vol. 106, pp. 152-165. 2 2 1
2022	Mesidis, J, Page, B, Lockshin, L, Corsi, A & Cohen, J 2022, 'How can we get consumers to try alternatives to glass packaging?', Wine and Viticulture Journal, vol. 37, no. 2, pp. 60-62.
2021	Cohen, J 2021, 'Making the most of your cellar door in a COVID-19 world', Wine and Viticulture Journal, no. 4, pp. 66-67.
2021	Cohen, J 2021, 'The challenge of making your wine label distinctive', Wine and Viticulture Journal, no. 2, pp. 64-65.
2021	Cohen, J 2021, 'There is more to sales strategy than just distribution', Wine and Viticulture Journal, no. 3, pp. 72-73.
2021	Mesidis, J, Page, B, Lockshin, L, Corsi, A & Cohen, J 2021, 'A bottle by any other name: how can we get consumers to try alternative wine packaging?', Australian and New Zealand Grapegrower and Winemaker, no. 692, pp. 73-75.
2020	Bogomolova, S, Oppewal, H, Cohen, J & Yao, J 2020, 'How the layout of a unit price label affects eye-movements and product choice: an eye-tracking investigation', Journal of Business Research, vol. 111, pp. 102-116. Open access 36 33 1
2020	Cohen, J 2020, 'Avoid marketing pitfalls (so that you can invest in sustainable growth)', Wine and Viticulture Journal, no. 1, pp. 73-74.
2020	Cohen, J 2020, 'Change isn't always a good thing: using distinctive assets to improve marketing strategy', Wine and Viticulture Journal, vol. 35, no. 4, pp. 62-63.
2020	Cohen, J, Driesener, C, Huang, A, Lockshin, L, Corsi, A, Bruwer, J & Lee, R 2020, 'China: Exploring media options to reach wine buyers in China'', Wine and Viticulture Journal, vol. 35, no. 3, pp. 68-69.
2020	Cohen, J, Driesener, C, Huang, A, Lockshin, L, Corsi, A, Bruwer, J & Lee, R 2020, 'The mental availability of different countries of origin in China', Wine and Viticulture Journal, vol. 35, no. 1, pp. 68-69.
2020	Cohen, J, Driesener, C, Huang, A, Lockshin, L, Corsi, A, Bruwer, J & Lee, R 2020, 'Where wine is bought in China and why it matters', Wine and Viticulture Journal, vol. 35, no. 2, pp. 55-56.
2020	Corsi, A, Lockshin, L, Cohen, J, Louviere, J & Bruwer, J 2020, 'Driving the strategic growth of Australian wines in the US market - Stage 4', Wine and Viticulture Journal, pp. 61-61.
2020	Corsi, AM, Modroño, JI, Mariel, P, Cohen, J & Lockshin, L 2020, 'How are personal values related to choice drivers? An application with Chinese wine consumers', Food Quality and Preference, vol. 86, article no. 103989, pp. 1-10. 4 4 1
2020	Martin, J, Nenycz-Thiel, M, Dawes, J, Tanusondjaja, A, Cohen, J, McColl, B & Trinh, G 2020, 'Fundamental basket size patterns and their relation to retailer performance', Journal of Retailing and Consumer Services, vol. 54, article no. 102032, pp. 1-12. 13 12 3
2020	Michelon, A, Bellman, S, Faulkner, M, Cohen, J & Bruwer, J 2020, 'A new benchmark for mechanical avoidance of radio advertising: why radio advertising is a sound investment', Journal of Advertising Research, vol. 60, no. 4, pp. 407-416. 6 5
2020	Nguyen, C, Romaniuk, J, Cohen, J & Faulkner, M 2020, 'When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability', Journal of Retailing and Consumer Services, vol. 55, article no. 102080, pp. 1-7. 15 14
2020	Orth, UR, Crouch, RC, Bruwer, J & Cohen, J 2020, 'The role of discrete positive emotions in consumer response to place-of-origin', European Journal of Marketing, vol. 54, no. 4, pp. 909-934. 7 6
2019	Bruwer, J & Cohen, J 2019, 'Restaurants and wine by-the-glass consumption: motivational process model of risk perception, involvement and information-related behaviour', International Journal of Hospitality Management, vol. 77, pp. 270-280. Open access 32 28
2019	Bruwer, J, Cohen, J & Kelley, K 2019, 'Wine involvement interaction with dining group dynamics, group composition and consumption behavioural aspects in USA restaurants', International Journal of Wine Business Research, vol. 31, no. 1, pp. 12-28. Open access 23 14
2019	Cohen, J, Driesener, C, Huang, A, Lockshin, L, Corsi, A, Bruwer, J & Lee, R 2019, 'What brings a Chinese alcohol drinker into the wine category?', Wine and Viticulture Journal, vol. 34, no. 1, pp. 67-68.
2019	Corsi, AM, Lockshin, L, Cohen, J, Louviere, J & Bruwer, J 2019, 'Driving the strategic growth of Australian wines in the US market - stage 2', Wine and Viticulture Journal, vol. 34, no. 3, pp. 54-55.
2019	Corsi, AM, Lockshin, L, Cohen, J, Louviere, J & Bruwer, J 2019, 'Driving the strategic growth of Australian wines in the US market - stage 3', Wine and Viticulture Journal, vol. 34, no. 4, pp. 64-65.
2019	Lee, R, Lockshin, L, Cohen, J & Corsi, A 2019, 'A latent growth model of destination image's halo effect', Annals of Tourism Research, vol. 79, article no. 102767, pp. 1-13. 23 20 1
2018	Caruso, W, Corsi, AM, Bogomolova, S, Cohen, J, Sharp, A, Lockshin, L & Tan, PJ 2018, 'The real estate value of supermarket endcaps: why location in-store matters', Journal of Advertising Research, vol. 58, no. 2, pp. 177-188. Open access 11 10
2018	Cohen, J & Lockshin, L 2018, 'Weibo the way to go', Wine Business Monthly: the industry's leading print publication for wineries and growers, May/June, pp. 34-36.
2018	Cohen, J, Driesener, C, Huang, A, Corsi, AM & Sbalchiero, F 2018, 'We need to be thinking about all alcohol drinkers in China', Wine and Viticulture Journal, vol. 33, no. 2, pp. 60-61.
2018	Driesener, C, Cohen, J, Huang, A & Corsi, A 2018, 'The danger of relying on anecdotal information in China', Wine and Viticulture Journal, vol. 33, no. 4, pp. 71-72.
2018	Haberstroh, K, Orth, UR, Bouzdine-Chameeva, T, Cohen, J, Corsi, AM, Crouch, R & De Marchi, R 2018, 'Through the lens of self-construal: cross-cultural variation in consumers' appreciation of harmony in marketing visuals', International Marketing Review, vol. 35, no. 3, pp. 429-457. 10 11
2018	Nguyen, C, Romaniuk, J, Faulkner, M & Cohen, J 2018, 'Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory', Marketing Letters, vol. 29, no. 1, pp. 37-48. Open access 31 25 3
2018	Nguyen, C, Romaniuk, J, Faulkner, M & Cohen, J 2018, 'Does an expanded brand user base of co-branded advertising help ad-memorability?', International Journal of Market Research, vol. 60, no. 4, pp. 366-379. Open access 8 10
2018	Tan, PJ, Corsi, A, Cohen, J, Sharp, A, Lockshin, L, Caruso, W & Bogomolova, S 2018, 'Assessing the sales effectiveness of differently located endcaps in a supermarket', Journal of Retailing and Consumer Services, vol. 43, pp. 200-208. Open access 17 17 56
2017	Bruwer, J, Perez, PAA & Cohen, J 2017, 'Restaurants and the single-serve wine by-the-glass conundrum: risk perception and reduction effects', International Journal of Hospitality Management, vol. 62, pp. 43-52. 21 16 1
2017	Celhay, F, Masson, J, Garcia, K, Folcher, P & Cohen, J 2017, 'Package graphic design and innovation: a comparative study of Bordeaux and Barossa wine visual codes', Recherche et Applications en Marketing (United Kingdom), vol. 32, no. 2, pp. 46-70. 15 11 11
2017	Cohen, J, Corsi, A, Lockshin, L, Bruwer, J & Lee, R 2017, 'What do 'luxury', 'premium' and 'fine' wine mean in China?', Wine and Viticulture Journal, vol. 32, no. 3, pp. 63-64.
2017	Corsi, A, Cohen, J & Lockshin, L 2017, 'Consumption occasion affects how Chinese consumers buy wine', Wine and Viticulture Journal, vol. 32, no. 1, pp. 63-64.
2017	Corsi, A, Lockshin, L, Cohen, J, Louviere, J & Bruwer, J 2017, 'Driving the strategic growth of Australian wines in the US market', Wine and Viticulture Journal, vol. 32, no. 4, pp. 61-62.
2017	Corsi, AM, Cohen, J, Lockshin, L & Williamson, P 2017, 'Testing lexical equivalences for wine flavours in emerging markets: do hawthorns taste like blackberries?', Food Quality and Preference, vol. 62, pp. 296-306. Open access 10 9
2017	Lockshin, L, Corsi, AM, Cohen, J, Lee, R & Williamson, P 2017, 'West versus east: measuring the development of Chinese wine preferences', Food Quality and Preference, vol. 56, pp. 256-265. Open access 52 39
2016	Chen, X, Bruwer, J, Cohen, J & Goodman, S 2016, 'A wine tourist behavior model for Australian winery cellar doors', Tourism Analysis, vol. 21, pp. 77-91. 17 16
2016	Chen, X, Goodman, S, Bruwer, J & Cohen, J 2016, 'Beyond better wine: the impact of experiential and monetary value on wine tourists' loyalty intentions', Asia Pacific Journal of Tourism Research, vol. 21, no. 2, pp. 172-192. Open access 38 29 1
2016	Cohen, J & Lockshin, L 2016, 'Share fare', Wine Business Monthly: the industry's leading print publication for wineries and growers, no. May/June, pp. 52-54.
2016	Cohen, J, Corsi, A & Lockshin, L 2016, 'Fish where the fish are', Wine and Viticulture Journal, vol. 31, no. 6, pp. 61-62.
2016	Corsi, AM, Cohen, J & Lockshin, L 2016, 'A health check-up: how are Australia and its regions trending in China?', Wine and Viticulture Journal, vol. 31, no. 5, pp. 66-67.
2015	Celhay, F, Boyselle, J & Cohen, J 2015, 'Food packages and communication through typeface design: the exoticism of exotypes', Food Quality and Preference, vol. 39, pp. 167-175. 49 45 2
2015	Corsi, A, Cohen, J & Lockshin, L 2015, 'Optimising the impact of wine education on Asian consumers: training with Western or Chinese terminology', Wine and Viticulture Journal, vol. 30, no. 3, pp. 68-69.
2015	Corsi, A, Cohen, J & Lockshin, L 2015, 'What every wine brand needs to know about on-premise in China', Wine and Viticulture Journal, vol. 30, no. 1, pp. 67-68.
2015	Lee, R, Corsi, AM, Cohen, J & Lockshin, L 2015, 'They came, they like and they buy: turning tourists into long-term customers', Wine and Viticulture Journal, vol. 30, no. 6, pp. 64-65.
2014	Campbell, C, Cohen, J & Ma, J 2014, 'Speaker's box: advertisements just aren't advertisements anymore: a new typology for evolving forms of online "advertising"', Journal of Advertising Research, vol. 54, no. 1, pp. 7-10. Open access 36 33
2014	Cohen, J, Corsi, AM & Lockshin, L 2014, ''Writing to learn' or 'learning to write': is there a place for self-reported reviews in wine education?', Wine and Viticulture Journal, vol. 29, no. 2, pp. 71-73.
2014	Cohen, J, Corsi, AM & Lockshin, L 2014, 'Are Australian wines well known in China?', Wine and Viticulture Journal, vol. 29, no. 1, pp. 62-63.
2014	Cohen, J, Corsi, AM & Lockshin, L 2014, 'Forget special occasions, it is time to relax in China', Wine and Viticulture Journal, vol. 29, no. 4, pp. 66-67.
2014	Cohen, J, Lockshin, L & Corsi, A 2014, 'Playing the long game in China: how the Chinese lexicon can support market development', Wine and Viticulture Journal, vol. 29, no. 6, pp. 56-57.
2012	Cohen, J, Lockshin, L & Sharp, BM 2012, 'A better understanding of the structure of a wine market using the attribute of variety', International Journal of Business and Globalisation, vol. 8, no. 1, pp. 66-80. 16
2011	Lockshin, LS, Cohen, E & Zhou, X-F 2011, 'What Influences five-star Beijing restaurants in making wine lists?', Journal of Wine Research, vol. 22, no. 3, pp. 227-243. 13

Conferences

Year	Output
2019	Bruwer, J, Cohen, J & Kelley, K 2019, 'Product involvement and single-serve wine consumption metrics in USA restaurants', in NS Terblanche and CD Pentz (eds), 11th Academy for wine business research (AWBR) international conference, Stellenbosch University, pp. 238-240.
2019	Cohen, J, Driesener, C, Huang, A, Lockshin, L, Corsi, A, Bruwer, J, Lee, R & Kilov, K 2019, 'Understanding the category entry points for wine in China', 11th Academy for Wine Business Research (AWBR) International Conference, Stellenbosch University, pp. 301-302.
2019	Corsi, AM, Lockshin, L, Louviere, J, Bruwer, J, Cohen, J & Kilov, K 2019, 'Does the wine trade understand wine consumers? Measuring the alignment for wine choice drivers between trade operators and consumers', in N Terblanche & C Pentz (eds), 11th Academy for Wine Business Research (AWBR) International Conference, Academy of Wine Business Research, pp. 295-297. Open access
2017	Corsi, AM, Cohen, J & Lockshin, L 2017, 'How consumption occasions shape consumer preferences: a discrete choice experiment approach', 10th International Conference of the Academy of Wine Business Research, Sonoma State University, pp. 117-124. Open access
2016	Chen, X, Goodman, S, Cohen, J & Bruwer, J 2016, 'Wine tourists' loyalty intentions: toward an integrated behaviour model', in J Bruwer et al. (eds), 9th Academy of Wine Business Research Conference: Wine Business Research that Matters (AWBR), University of South Australia, pp. 502-509. Open access
2016	Haberstroh, K, Orth, U, Bouzdine-Chameeva, T, Cohen, J, Corsi, A, Crouch, R & De Marchi, R 2016, 'Designing culturally specific wine packages: the case of visual harmony', in J Bruwer et al. (eds), 9th Academy of Wine Business Research Conference: Wine Business Research that Matters (AWBR), Academy of Wine Business Research, pp. 342-352. Open access
2015	Caruso, W, Bogomolova, S, Corsi, A, Cohen, J, Sharp, A & Lockshin, L 2015, 'Exploring the effectiveness of endcap locations in a supermarket: early evidence from in-store video observations', 29th Australian and New Zealand Academy of Management Conference 2015, ANZMAC, pp. 254-260. Open access

Reports

Year	Output
2020	Cohen, J, Lee, R, Lockshin, L, Driesener, C, Corsi, A & Bruwer, J 2020, What do 'premium', 'luxury' and 'fine' mean in the China wine market?, Wine Australia, Australia.
2020	Cohen, J, Lockshin, L, Driesener, C, Corsi, A, Bruwer, J & Lee, R 2020, How to build 'mental availability' in the China wine market, Wine Australia, Australia.
2020	Cohen, J, Lockshin, L, Driesener, C, Corsi, A, Bruwer, J & Lee, R 2020, How to build 'physical availability' in the China wine market, Wine Australia, Australia.
2020	Cohen, J, Lockshin, L, Driesener, C, Corsi, A, Bruwer, J & Lee, R 2020, Media planning principles for Australian wine in China, Wine Australia, Australia.
2020	Cohen, J, Lockshin, L, Driesener, C, Corsi, A, Bruwer, J & Lee, R 2020, Summary report: selling wine in China guide, Wine Australia, Australia.
2020	Cohen, J, Lockshin, L, Driesener, C, Corsi, A, Bruwer, J & Lee, R 2020, The 'laws of growth' in the China wine market, Wine Australia, Australia.
2018	Lockshin, L, Louviere, J, Corsi, AM, Bruwer, J & Cohen, J 2018, Driving the strategic growth of Australian wines in the US export market, University of South Australia, Australia. Open access
2016	Corsi, AM, Cohen, J & Lockshin, L 2016, The China Wine Barometer (CWB): a look into the future, Wine Australia, Australia. Open access
2015	Corsi, AM, Cohen, J & Lockshin, L 2015, Understanding Asian market demand using Asian consumers in Australia, University of South Australia, Australia. Open access
2014	Corsi, AM, Cohen, J & Lockshin, L 2014, Understanding Chinese sensory preferences for varied wine styles and the language used to describe them, University Of South Australia, Australia. Open access

External engagement & recognition

Collaborations

Highlights

UniSA Business Awards:

Research Commendation (2021) UniSA Business Staff Excellence Awards

Industry Engagement Team Award w/ Carl Driesner, Steve Dunn, Zac Anesbury, Ella Ward, Kirsten Victory, Arry Tanusondjaja, Alicia Grasby, Victoria Portman, Nick Danenberg, Mandy Corrie and Elke Seretis (2020) UniSA Business Staff Excellence Awards

Certificate of Recognition (2020) UniSA Business ‘Above and Beyond’

Research commendation (2019) UniSA Business Staff Excellence Awards

Research commendation (2018) UniSA Business School Awards

Going Global Award w/ Carl Driesner, Justin Cohen, Nick Danenberg, Mandy Corrie and Elke Seretis (2017) UniSA Business School Awards

External Awards:

Best paper award at the 2017 Academy of Wine Business Research Conference.

Special mention at the 2017 OIV wine conference economy section of a book entitled, The Wine Value Chain in China: Consumer, Marketing and the Wider World, where I am a co-author on a chapter.

Best paper award at the 2014 Academy of Wine Business Research Conference

Runner up best paper award at the 2013 Academy of Wine Business Research Conference

External engagement & recognition

Collaborations

Organisation	Country
De Marchi and Industry Fruit Ltda	BRAZIL
Esade Business School	SPAIN
Flinders University	AUSTRALIA
Kedge Business School	FRANCE
Kent State University	UNITED STATES
King's College London	UNITED KINGDOM
Macquarie University	AUSTRALIA
Monash University	AUSTRALIA
Montpellier Business School	FRANCE
Montpellier Recherche Management	FRANCE
Pennsylvania State University	UNITED STATES
RMIT University	AUSTRALIA
Swinburne University of Technology	AUSTRALIA
The Australian Wine Research Institute	AUSTRALIA
Toluna	FRANCE
Toronto Metropolitan University	CANADA
University of Aberdeen	UNITED KINGDOM
University of Adelaide	AUSTRALIA
University of Kiel	GERMANY
University of Montpellier	FRANCE
University of San Diego	UNITED STATES
University of South Australia	AUSTRALIA
University of the Basque Country	SPAIN
Xavier Vins	FRANCE

External engagement & recognition

Engagement/recognition	Year
Activities and Partnerships Committee Great Wine Capitals	2023
Adelaide Chapter Steering Committee Great Wine Capitals	2023
Activities and Partnerships Committee Great Wine Capitals	2022
Adelaide Chapter Steering Committee Great Wine Capitals	2022
Grant New Colombo Plan Study Tour Grant, Department of Foreign Affairs and Trade	2022
Activities and Partnerships Committee Great Wine Capitals	2021
Adelaide Chapter Steering Committee Great Wine Capitals	2021
Grant New Colombo Plan Study Tour Grant, Department of Foreign Affairs and Trade	2019
Best Quantitative Paper Academy of Wine Business Research Conference, USA	2017
Grant New Colombo Plan Study Tour Grant, Department of Foreign Affairs and Trade	2017
Member Academy of Wine Business Research	2016
Member American Association of Wine Economists	2016
Best Paper, Academy for Wine Business Research Conference, Germany Academy of Wine Business Research	2014
Runner up for best paper award Academy of Wine Business Research Conference, Brock University	2013

Teaching & student supervision

Teaching strengths

Executive Education & Applying Growth Principles

Highlights

UniSA Business School Staff Excellence Award: Teaching Commendation (2020)

Teaching & student supervision

Research degree supervision

Supervisions from 2010 shown

Thesis title	Student status
Are limited time offers a contributor to brand growth?	Current
SME Wine brands' product portfolio: what do they look like & how are they managed	Current
A bottle by any other name¿ What effect do product and messaging attributes have on the choice of low-carbon wine packaging?	Completed
Advertising two brands: studying the effects of co-advertising on ad and brand memorability	Completed
Attention to commercial and public health executions: examining advertising effectiveness using psychophysiology	Completed
Drivers and inhibitors of consumer adoption to a new product category in emerging market: the case of wine in China	Completed
Is anyone listening? Audience and media factors influencing radio ad avoidance	Completed
Role of advertising in brand extension evaluations: a construal level perspective	Completed
Sales effectiveness of supermarket endcaps: does location matter?	Completed
The impact of shelf space on brand choice: an experiment comparing store brands and national brands	Completed
The power of the endcap: use of endcaps by: retailers/manufacturers & shoppers	Completed
Understanding channel usage behaviours: documenting patterns of customer channel usage in personal banking services	Completed
Understanding the effects of branded paid search advertising: the case of Direct-to-Consumer (DTC) brands	Completed
What¿s in your basket? Documenting fundamental buying patterns across shopping baskets	Completed
What's the category got to do with it: investigation of retailer performance at the category level in the UK market	Completed

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Dr Justin Cohen

About me

About me

UniSA Business

About me

Professional Associations

Experience

Qualifications

Work history

Research

Research focus

Highlights

Projects

Outputs

Highlights

Books

Chapters

Journal Articles

Conferences

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Current research & highlights

External engagement & recognition

Collaborations

Highlights

Collaborations

External engagement & recognition

Activities and Partnerships Committee

Adelaide Chapter Steering Committee

Activities and Partnerships Committee

Adelaide Chapter Steering Committee

Grant

Activities and Partnerships Committee

Adelaide Chapter Steering Committee

Grant

Best Quantitative Paper

Grant

Member

Member

Best Paper, Academy for Wine Business Research Conference, Germany

Runner up for best paper award

Teaching & student supervision

Teaching strengths

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Courses and programs

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Research degree supervision

Gallery