Dr Kirsten Victory is a Research Fellow and Senior Marketing Scientist at the Ehrenberg-Bass Institute. The Ehrenberg-Bass Institute is the world's largest centre for research into marketing, and it is one of the University of South Australia’s five flagship research institutes.
Kirsten's primary research expertise is in shortening the odds of new product success, with her research interests in brand stretch, Mental Availability, Category Entry Points and Physical Availability.
Alongside her research commitments at the Ehrenberg-Bass Institute, Kirsten also serves on the South Australian Commitee for the Australian Marketing Institute.
Kirsten was awarded her PhD from the University of South Australia. Kirsten... Read more
About me
Dr Kirsten Victory is a Research Fellow and Senior Marketing Scientist at the Ehrenberg-Bass Institute. The Ehrenberg-Bass Institute is the world's largest centre for research into marketing, and it is one of the University of South Australia’s five flagship research institutes.
Kirsten's primary research expertise is in shortening the odds of new product success, with her research interests in brand stretch, Mental Availability, Category Entry Points and Physical Availability.
Alongside her research commitments at the Ehrenberg-Bass Institute, Kirsten also serves on the South Australian Commitee for the Australian Marketing Institute.
Kirsten was awarded her PhD from the University of South Australia. Kirsten also holds a MBus (Res) in Marketing and BMktgComm from UniSA.
About me
Doctor of Philosophy University of South Australia
Master of Business University of South Australia
Bachelor of Marketing and Communication University of South Australia
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2024 |
Open access
|
| 2023 |
Open access
16
14
53
|
| 2021 |
Open access
23
20
35
|
| Year | Output |
|---|---|
| 2024 |
Open access
|
| 2023 |
Open access
16
14
53
|
| 2021 |
Open access
23
20
35
|
UniSA Business School Research Excellence Award: Industry Engagement (2020) (Carl Driesner w. Justin Cohen, Steve Dunn, Zac Anesbury, Ella Ward, Kirsten Victory, Arry Tanusondjaja, Alicia Grasby, Victoria Portman, Nick Danenberg, Mandy Corrie and Elke Seretis)
External engagement & recognition
| Organisation | Country |
|---|---|
| University of South Australia | AUSTRALIA |
External engagement & recognition
| Engagement/recognition | Year |
|---|---|
State Committee MemberAustralian Marketing Institute |
2025 |
State Committee MemberAustralian Marketing Institute |
2024 |
State Committee MemberAustralian Marketing Institute |
2023 |
State Committee MemberAustralian Marketing Institute |
2022 |
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| A rose by more than a name: applying brand competition frameworks to categories | Current |
| A systematic investigation of the patterns of buyer sharing inside product portfolios | Current |
| Ehrenberg Bass Institute Research Degree - 2023 | Current |
| How do brand managers make distribution channel decisions? | Current |
| Missing the target? Investigating targeted advertising | Completed |
