Dr Kirsten Victory is a Research Fellow and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the world's largest centre for research into marketing. The Ehrenberg-Bass Institute is one of the University of South Australia’s five flagship research institutes. Kirsten's primary research expertise is in product innovation and new product success, with research interests in Category Entry Points and Distinctive Assets.
Alongside her research commitments at the Ehrenberg-Bass Institute, Kirsten also serves on the Australian Marketing Institute Emerging Marketers South Australian committee.
Kirsten was awarded her PhD from the University of South Australia. Kirsten also holds a MBus (Res) in Marketing and... Read more
About me
Dr Kirsten Victory is a Research Fellow and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the world's largest centre for research into marketing. The Ehrenberg-Bass Institute is one of the University of South Australia’s five flagship research institutes. Kirsten's primary research expertise is in product innovation and new product success, with research interests in Category Entry Points and Distinctive Assets.
Alongside her research commitments at the Ehrenberg-Bass Institute, Kirsten also serves on the Australian Marketing Institute Emerging Marketers South Australian committee.
Kirsten was awarded her PhD from the University of South Australia. Kirsten also holds a MBus (Res) in Marketing and BMktgComm from UniSA.
About me
Doctor of Philosophy University of South Australia
Master of Business University of South Australia
Bachelor of Marketing and Communication University of South Australia
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2021 |
Open access
13
10
2
|
| Year | Output |
|---|---|
| 2023 |
Open access
|
| 2021 |
Open access
13
10
2
|
UniSA Business School Research Excellence Award: Industry Engagement (2020) (Carl Driesner w. Justin Cohen, Steve Dunn, Zac Anesbury, Ella Ward, Kirsten Victory, Arry Tanusondjaja, Alicia Grasby, Victoria Portman, Nick Danenberg, Mandy Corrie and Elke Seretis)
External engagement & recognition
| Organisation | Country |
|---|---|
| University of South Australia | AUSTRALIA |
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| How do brand managers make distribution channel decisions? | Current |
| Understanding small brand market failure: what factors lead tobrand delisting? | Current |
| Missing the target? Investigating targeted advertising | Completed |
