Dr Lara Stocchi is Senior Lecturer in Marketing at UniSA Business. She is an experienced researcher and educator in digital marketing, focusing on the analysis of consumer perceptions and use of mobile applications (apps) and social media. Other areas of research and teaching interest include consumer buying behaviour (e.g., understanding the impact on memory on day-to-day purchase decisions), branding, advertising and market analysis.
Her research is published in several marketing journals, including the Journal of the Academy of Marketing Science, the European Journal of Marketing, Psychology & Marketing, the Journal of Advertising Research, the Journal of Marketing Management, the Journal of Product and Brand... Read more
About me
Dr Lara Stocchi is Senior Lecturer in Marketing at UniSA Business. She is an experienced researcher and educator in digital marketing, focusing on the analysis of consumer perceptions and use of mobile applications (apps) and social media. Other areas of research and teaching interest include consumer buying behaviour (e.g., understanding the impact on memory on day-to-day purchase decisions), branding, advertising and market analysis.
Her research is published in several marketing journals, including the Journal of the Academy of Marketing Science, the European Journal of Marketing, Psychology & Marketing, the Journal of Advertising Research, the Journal of Marketing Management, the Journal of Product and Brand Management, among others. She served as Associate Editor of the Journal of Consumer Behaviour for five years and remains on the reviewing board of the journal. She is currently Associate Editor of the Australasian Marketing Journal. She also has experience with leading research project in collaboration with industry partners at national and international level.
About me
Doctor of Philosophy (Marketing) University of South Australia
Master in Business Economics University Carlo Cattaneo - Liuc
Bachelor in Business Economics University Carlo Cattaneo - Liuc
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2020 |
Open access
17
18
|
| 2019 |
Open access
73
63
|
| 2018 |
Open access
56
47
15
|
| 2017 |
Open access
27
23
2
|
| 2016 |
25
21
|
| Year | Output |
|---|---|
| 2022 |
7
|
| 2018 |
2
|
| Year | Output |
|---|---|
| 2025 |
Open access
|
| 2025 |
Open access
1
|
| 2024 |
Open access
1
1
19
|
| 2024 |
|
| 2024 |
Open access
1
1
|
| 2023 |
Open access
8
8
|
| 2023 |
Open access
5
3
1
|
| 2022 |
Open access
|
| 2022 |
10
10
|
| 2022 |
Open access
103
79
11
|
| 2021 |
Open access
6
6
|
| 2021 |
2
2
|
| 2020 |
Open access
12
11
3
|
| 2020 |
17
|
| 2020 |
Open access
17
18
|
| 2019 |
32
25
|
| 2019 |
35
29
|
| 2019 |
Open access
73
63
|
| 2018 |
Open access
56
47
15
|
| 2017 |
27
21
|
| 2017 |
6
4
|
| 2017 |
Open access
27
23
2
|
| 2017 |
8
6
7
|
| 2016 |
Open access
20
13
9
|
| 2016 |
25
21
|
| 2015 |
Open access
27
25
3
|
| 2014 |
6
|
| 2012 |
67
59
|
| Year | Output |
|---|---|
| 2012 |
Open access
|
| 2011 |
Open access
|
| 2010 |
Open access
|
| 2010 |
Open access
|
External engagement & recognition
| Organisation | Country |
|---|---|
| Aston University | UNITED KINGDOM |
| Bocconi University | ITALY |
| Carlo Cattaneo University | ITALY |
| Flinders University | AUSTRALIA |
| Green Industries SA | AUSTRALIA |
| Jonkoping University | SWEDEN |
| Kingston University | UNITED KINGDOM |
| La Trobe Business School | AUSTRALIA |
| La Trobe University | AUSTRALIA |
| Liverpool John Moores University | UNITED KINGDOM |
| Loughborough University | UNITED KINGDOM |
| LUT University | FINLAND |
| Massey University | NEW ZEALAND |
| University of Adelaide | AUSTRALIA |
| University of South Australia | AUSTRALIA |
| University of Strasbourg | FRANCE |
| University of Vienna | AUSTRIA |
| University of Western Australia | AUSTRALIA |
| Victoria University | AUSTRALIA |
UniSA Business School Staff Excellence Award: Teaching Commendation (2020)
Teaching & student supervision
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| SME Wine brands' product portfolio: what do they look like & how are they managed | Current |
| A review of offline and online brand presence measures | Completed |
| An investigation of deviations in brand image data | Completed |
| Stand out or get lost: an analysis of social media advertising effectiveness | Completed |
