Dr Lara Stocchi is Senior Lecturer in Marketing at UniSA Business. She is an experienced researcher and educator in two key marketing fields: consumer buying behaviour and consumer memory. Recently, she has increasingly focused on digital marketing, especially the analysis of consumer perceptions and use of mobile applications (apps) and social media. At present, she coordinates and teaches the Digital Marketing (MARK3016) and eMarketing (MARK5080) courses. Other areas of research and teaching interest include branding and the measurement of brand performance, advertising and market analysis.
Her research is published in several marketing journals, including the Journal of the Academy of Marketing Science, the European Journal... Read more
About me
Dr Lara Stocchi is Senior Lecturer in Marketing at UniSA Business. She is an experienced researcher and educator in two key marketing fields: consumer buying behaviour and consumer memory. Recently, she has increasingly focused on digital marketing, especially the analysis of consumer perceptions and use of mobile applications (apps) and social media. At present, she coordinates and teaches the Digital Marketing (MARK3016) and eMarketing (MARK5080) courses. Other areas of research and teaching interest include branding and the measurement of brand performance, advertising and market analysis.
Her research is published in several marketing journals, including the Journal of the Academy of Marketing Science, the European Journal of Marketing, Psychology & Marketing, the Journal of Advertising Research, the Journal of Marketing Management, the Journal of Product and Brand Management, among others. She served as Associate Editor of the Journal of Consumer Behaviour for five years and remains on the reviewing board of the journal. She also has experience with leading research project in collaboration with industry partners at national and international level.
About me
Doctor of Philosophy (Marketing) University of South Australia
Master in Business Economics University Carlo Cattaneo - Liuc
Bachelor in Business Economics University Carlo Cattaneo - Liuc
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2020 |
9
7
|
| 2019 |
Open access
49
33
|
| 2018 |
Open access
38
28
15
|
| 2017 |
Open access
22
15
2
|
| 2016 |
21
17
|
| Year | Output |
|---|---|
| 2022 |
4
|
| 2018 |
|
| Year | Output |
|---|---|
| 2023 |
Open access
1
|
| 2023 |
Open access
|
| 2023 |
Open access
|
| 2022 |
|
| 2022 |
Open access
34
21
8
|
| 2022 |
6
4
|
| 2021 |
4
4
|
| 2021 |
1
|
| 2020 |
Open access
8
4
3
|
| 2020 |
11
|
| 2020 |
9
7
|
| 2019 |
21
12
|
| 2019 |
25
16
|
| 2019 |
Open access
49
33
|
| 2018 |
Open access
38
28
15
|
| 2017 |
25
20
|
| 2017 |
5
3
|
| 2017 |
Open access
22
15
2
|
| 2017 |
6
6
7
|
| 2016 |
Open access
14
10
9
|
| 2016 |
21
17
|
| 2015 |
Open access
25
21
3
|
| 2014 |
5
|
| 2012 |
62
54
|
| Year | Output |
|---|---|
| 2012 |
Open access
|
| 2011 |
Open access
|
| 2010 |
Open access
|
| 2010 |
Open access
|
External engagement & recognition
| Organisation | Country |
|---|---|
| Aston University | UNITED KINGDOM |
| Bocconi University | ITALY |
| Carlo Cattaneo University | ITALY |
| Flinders University | AUSTRALIA |
| Green Industries SA | AUSTRALIA |
| Jonkoping University | SWEDEN |
| Kingston University | UNITED KINGDOM |
| La Trobe Business School | AUSTRALIA |
| La Trobe University | AUSTRALIA |
| Lappeenranta University of Technology | FINLAND |
| Loughborough University | UNITED KINGDOM |
| Massey University | NEW ZEALAND |
| University of Adelaide | AUSTRALIA |
| University of South Australia | AUSTRALIA |
| University of Strasbourg | FRANCE |
| University of Vienna | AUSTRIA |
| University of Western Australia | AUSTRALIA |
| Victoria University | AUSTRALIA |
UniSA Business School Staff Excellence Award: Teaching Commendation (2020)
Teaching & student supervision
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| Did you see my ad? Standing out with distinctive assets on social media | Current |
| SME Wine brands' product portfolio: what do they look like & how are they managed | Current |
| A review of offline and online brand presence measures | Completed |
| An investigation of deviations in brand image data | Completed |
