Louise is based at the University of South Australia within the School of Marketing. As a Tutor, Louise teaches the final year courses ‘MARK 3009 Essentials of Marketing Planning’ and ‘MARK 3015 Branding’. As a Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science, Louise assists the Institute's clients in making evidence-based marketing decisions through her involvement in both local and international research projects. Louise has experience in research design, questionnaire development, data collection management, analysis, coding and reporting of data.
Her primary area of expertise lies within the fields of e-commerce and brand identity. ... Read more
About me
Louise is based at the University of South Australia within the School of Marketing. As a Tutor, Louise teaches the final year courses ‘MARK 3009 Essentials of Marketing Planning’ and ‘MARK 3015 Branding’. As a Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science, Louise assists the Institute's clients in making evidence-based marketing decisions through her involvement in both local and international research projects. Louise has experience in research design, questionnaire development, data collection management, analysis, coding and reporting of data.
Her primary area of expertise lies within the fields of e-commerce and brand identity. Louise’s current research examines the effectiveness of Distinctive Assets in e-commerce environments to uncover insights regarding successful methods for brands competing online.
About me
Bachelor of Business (Marketing) University of South Australia
Teaching & student supervision