Before her current role as Industry Growth Professor, Magda was Mars Professor of Marketing, a Chair funded by Mars Incorporated. Prior to this she led the Institute’s Mars Marketing Lab, a R&D initiative funded by Mars Incorporated from 2013-2016.
As Industry Growth Professor, Magda, together with a research team at the Institute, pioneers research into category growth and leads the Industry Growth Initiative which focuses on applying discoveries to improve the ways that growth investments are made within organisations.
Magda’s core areas of expertise are category and industry growth, e-commerce and neuromarketing. Her work has been published widely including in the Journal of Advertising Research, European Journal of... Read more
About me
Before her current role as Industry Growth Professor, Magda was Mars Professor of Marketing, a Chair funded by Mars Incorporated. Prior to this she led the Institute’s Mars Marketing Lab, a R&D initiative funded by Mars Incorporated from 2013-2016.
As Industry Growth Professor, Magda, together with a research team at the Institute, pioneers research into category growth and leads the Industry Growth Initiative which focuses on applying discoveries to improve the ways that growth investments are made within organisations.
Magda’s core areas of expertise are category and industry growth, e-commerce and neuromarketing. Her work has been published widely including in the Journal of Advertising Research, European Journal of Marketing and Journal of Business Research. She is also the author of two chapters in How Brands Grow Part 2, “Building Physical Availability” and “Online shopping – is it different?”.
Magda is an Associate Editor at the Journal of Advertising Research responsible for the practitioners pieces corner.
About me
Doctor of Philosophy (Marketing) University of South Australia
Master of Business Administration (International Business) The Poznan University of Economics
Master of Business Administration The Freiberg University of Mining and Technology
Senior Lecturer, School of Marketing, University of South Australia (2012-present)
Mars Marketing Laboratory Manager, Ehrenberg-Bass Institute (2013-present)
Visiting Senior Research Fellow, King's College, London (Feb-Jun 2014)
Lecturer, School of Marketing, University of South Australia (2010-2011)
Senior Research Associate, Ehrenberg Bass Institute (2009-present)
PhD Candidate, School of Marketing, University of South Australia (2007-2010)
Internship, Forecast and Supply, Nivea Polska S.A. Beiersdorf Group, Poland (Jun-Sep 2005)
Category growth drivers, Physical availability of brands, E-commerce, Brand equity of private label brands, Private label brand competition patterns,
Research
Excludes commercial-in-confidence projects.
Lipton - MISC - Evidence-based deep dive into Lipton Brands performance in Pakistan, LIPTON Teas and Infusions, 15/07/2024 - 30/10/2024
Research
Research outputs for the last seven years are shown below. Some long-standing staff members may have older outputs included. To see earlier years visit ORCID, ResearcherID or Scopus
Open access indicates that an output is open access.
| Year | Output |
|---|---|
| 2016 |
|
| 2016 |
|
| Year | Output |
|---|---|
| 2024 |
Open access
|
| 2023 |
Open access
1
|
| 2023 |
Open access
1
|
| 2022 |
Open access
1
1
9
|
| 2022 |
Open access
2
2
1
|
| 2021 |
6
5
1
|
| 2021 |
8
8
|
| 2021 |
Open access
22
20
36
|
| 2020 |
13
12
3
|
| 2020 |
Open access
52
42
26
|
| 2020 |
Open access
37
31
5
|
| 2020 |
16
16
|
| 2019 |
Open access
28
24
|
| 2019 |
3
3
|
| 2018 |
20
17
|
| 2018 |
Open access
16
17
10
|
| 2017 |
Open access
25
23
|
| 2017 |
Open access
23
18
|
| 2016 |
Open access
95
86
5
|
| 2016 |
37
33
3
|
| 2016 |
3
1
|
| 2016 |
Open access
19
18
|
| 2015 |
Open access
27
25
3
|
| 2015 |
4
|
| 2014 |
Open access
19
20
|
| 2014 |
32
27
|
| 2014 |
17
16
|
| 2014 |
28
23
|
| 2013 |
61
37
|
| 2013 |
158
135
|
| 2013 |
35
20
|
| 2012 |
21
14
|
| 2012 |
28
31
|
| 2012 |
42
39
|
| 2011 |
61
51
|
| 2011 |
37
32
|
| 2011 |
27
22
|
| 2009 |
Open access
34
31
|
| 2009 |
47
38
|
| Year | Output |
|---|---|
| 2016 |
Open access
|
| 2016 |
|
| 2015 |
3
4
|
| 2015 |
1
1
|
| 2012 |
Open access
|
| 2011 |
Open access
|
| 2011 |
|
| 2011 |
Open access
|
| 2010 |
Open access
|
| 2010 |
|
| 2010 |
|
| 2010 |
Open access
|
| 2009 |
Open access
|
| 2008 |
|
| 2008 |
Open access
|
Research
Category growth drivers, Physical availability of brands, E-commerce, Brand equity of private label brands, Private label brand competition patterns,
Mars Marketing Lab Manager - R&D Initiative develped for Mars at the Ehrenberg-Bass Institute
External engagement & recognition
| Organisation | Country |
|---|---|
| Harper Adams University | UNITED KINGDOM |
| Hochschule Geisenheim University | GERMANY |
| Keio University | JAPAN |
| Kingston University | UNITED KINGDOM |
| London South Bank University | UNITED KINGDOM |
| Loughborough University | UNITED KINGDOM |
| Mars Inc | UNITED STATES |
| MediaScience | UNITED STATES |
| Monash University | AUSTRALIA |
| Northwestern University | UNITED STATES |
| University of Cologne | GERMANY |
| University of New South Wales | AUSTRALIA |
| University of South Australia | AUSTRALIA |
| Victoria University | AUSTRALIA |
External engagement & recognition
| Engagement/recognition | Year |
|---|---|
Associate EditorJournal of Advertising Research |
2019 |
Editorial Board MemberEuropean Journal of Marketing |
2019 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2019 |
MemberEuropean Marketing Academy |
2019 |
Associate EditorJournal of Consumer Behaviour |
2018 |
Associate EditorJournal of Consumer Behaviour |
2017 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2017 |
MemberEuropean Marketing Academy |
2017 |
Senior Research FellowshipKing's College London |
2017 |
Visiting Research FellowshipUniversity of Exeter |
2017 |
Associate EditorJournal of Consumer Behaviour |
2016 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2016 |
MemberEuropean Marketing Academy |
2016 |
Associate EditorJournal of Consumer Behaviour |
2015 |
MemberEuropean Marketing Academy |
2015 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2015 |
Associate EditorJournal of Consumer Behaviour |
2014 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2014 |
MemberEuropean Marketing Academy |
2014 |
Associate EditorJournal of Consumer Behaviour |
2013 |
MemberEuropean Marketing Academy |
2013 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2013 |
Associate EditorJournal of Consumer Behaviour |
2012 |
MemberEuropean Marketing Academy |
2012 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2012 |
Best Paper AwardAcademy of Marketing Conference, Liverpool |
2011 |
MemberEuropean Marketing Academy |
2011 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2011 |
MemberEuropean Marketing Academy |
2010 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2010 |
MemberInternational Centre for Anti-consumption Research |
2009 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2009 |
MemberEuropean Marketing Academy |
2009 |
MemberEuropean Marketing Academy |
2008 |
MemberAustralian and New Zealand Marketing Academy (ANZMAC) |
2008 |
Teaching & student supervision
Supervisions from 2010 shown
| Thesis title | Student status |
|---|---|
| A systematic investigation of the patterns of buyer sharing inside product portfolios | Current |
| How do brand managers make distribution channel decisions? | Current |
| Mirror, mirror on the wall, who's the most distinct Private Label of them? Understanding how Private Labels build brand identities. | Current |
| Understanding small brand market failure: what factors lead tobrand delisting? | Current |
| A replication and extension of unbearable lightness of buying | Completed |
| An empirical analysis of stock-keeping units deviating from the Reibstein-Farris distribution and market share model: the role of product- and distribution-related characteristics | Completed |
| An examination into the long-term characteristics of market share non-stationarity | Completed |
| Are green brand buyers different? an examination of green brand buyer profiles and purchasing behaviour | Completed |
| Attention to commercial and public health executions: examining advertising effectiveness using psychophysiology | Completed |
| Better together? An examination of price promotion and advertising interaction effects | Completed |
| Can we fix the errors in self-reported buying frequencies? | Completed |
| Do brands that grow advertise differently to those that do not? | Completed |
| Does size matter? Assessing brand portfolio size and its relationship with penetration and sales | Completed |
| Drawing the spotlight? examining the attention grabbing potential of distinctive assets | Completed |
| How do manufacturers and retailers make decisions about price promotions? | Completed |
| How does childhood brand exposure influence buying behaviour and brand recognition in adulthood? | Completed |
| How online shoppers behave: describing and comparing patterns in online supermarket shopper behaviour | Completed |
| Is sharing really caring? A descriptive investigation of brand sharing for distinctive asset types | Completed |
| Understanding and predicting new line extension success | Completed |
| Understanding new product performance: a descriptive investigation across multiple categories and two countries | Completed |
| Understanding retail channel distribution in the luxury category | Completed |
| Understanding the value of memory metrics in brand health tracking research | Completed |
| What happens when brands stop advertising? Documenting long-term sales trends | Completed |
| What¿s in your basket? Documenting fundamental buying patterns across shopping baskets | Completed |
| What's the category got to do with it: investigation of retailer performance at the category level in the UK market | Completed |
